masabi - rail ticketing demo at momo london
TRANSCRIPT
Mobile Ticket Sales
Who are Masabi? Masabi build mobile applications
Award winning and certified security Ticket sales and delivery from mobile
Projects:
Rail Settlement Plan
Consultancy supporting the standardswork on self-print and mobile barcodes
mobile tickets for
Business Rail ticket sales
ticket sales frommobile (’07 – ‘08)
UK Rail Barcode Ticket Standard
RSPS3001 Approved in December 2008 as the UK standard for self print and mobile barcode rail ticketing
Mobile ticket opportunityOnly 12% of rail tickets sold on the
internet – most bought at station
Over 2/3 of mobile users never complete their sign-up if it’s on the web
So: Sign up the users when they need it in a queue in a hurry next to a broken ticket machine
Walk-up First Purchase
Repeat Purchase
Key usability points
No sign-up process no usernames no passwords
Mostly off-line interface, SMS backup
Fast repeated regular purchases
Auto-show tickets, full screen barcodes
[email protected]+44 7788 895 894