The Tipping Point. . .

The UNTOLD StoryBy MaryBeth Smith, GCFP, www.HoustonFeldenkrais.com

Malcolm Gladwell, 2002How little things

can make a big difference

[and they might not beWhat you think!]

OMG! OUR LUCKY BREAK!The Scripps National Spelling Bee!

Jairam Jagadeesh Hathwar

CATAPULTED OUT OF UTTER OBSCURITY

popularity

F#*%

POPULAR

The power of the few. . .Strategic influencers and allies

IN YOUR BACK YARD

Connectors

Mavens

Salespeople

BE CONTAGIOUS!

HOW TO STOP OUR EPIDEMIC

#FAILGo after peopleJust for whatYou want themTo doFor YOU

#FAIL

#FAIL

How to be contagious

1-Ask the right questions

And then,

LET

THEM

TALK

2 -Teach and empower others to be contagious, too!How to practice

How to talk about their own experience

3-find affinity groupsThink Psychographics

Instead of

Demographics

Who shares our vocab?

Who seeks quality over quality?

What to do next?

We’ve been confused, not contagious

We are the ones we’ve been waiting for

BeContagious

MaryBeth Smith, GCFP www.HoustonFeldenkrais.com