Marvel: in comic culture

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THE SUPER HEROES OF

INPOPULAR COMICS CULTURE

Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.- Dr Seuss

INTRODUCTION TO

BRIEF ABOUT

STARTED AS TIMELY PUBLICATIONS IN 1939 (IN 1950S AS ATLAS COMICS) IS NOW MARVEL WORLDWIDE INC.MARVELS IS A LEADING AMERICAN PUBLISHER OF COMIC BOOKS AND RELATED MEDIA.

THEY ARE CURRENTLY ACQUIRED BY THE WALT DISNEY COMPANY

THE BRAND IS SYNONYMOUS WITH ITS REVOLUTIONARY APPROACH TOWARDS COMICS AND ACCLAIMED FOR ITS HEROIC THEMES

IDEATION AND THEMES

The ideas and themes of the Marvel comics are deeply influenced by the cultural and socio-political state of America including Post World war situations, Cold War effects and dawn of Post Modernist approach. The style is though Pop in nature!

IDEATION AND THEMES

MOST OF MARVEL'S FICTIONAL CHARACTERS OPERATE IN A SINGLE REALITY KNOWN AS THE MARVEL UNIVERSE, WITH LOCATIONS THAT MIRROR REAL-LIFE AMERICAN CITIES. MARVEL SUPERHEROES SUCH AS SPIDER-MAN, THE X-MEN, THE FANTASTIC FOUR AND THE AVENGERS ARE FROM THIS UNIVERSE.

THE SUPERHERO CHARECTERS

MARVELs SUPERHEROES SEEM TO BE MORE THAN JUST MORALISTIC FIGURES.SOME OF THEM CO-EXIST WITH A HUMAN IMAGE WHICH MAKES THEM A PART OF THE GENERAL PUBLIC

THE ROLES ARE INSPIRED FROM POPULAR SUBJECTS LIKE WAR-FRONT MARSHALS, MUTATIONS, MACHINE AGE, ASSASSINS, RETURN OF MYTHICAL HEROISM ETC.

THE SUPERHEROES REFLECT THE SOCIO-POLITICAL LIFESTYLE AND PROBLEMS.

THE UNLIKELYHEROES

WHILE MARVELS COUNTERPARTS WERE FOCUSING ON LARGELY ACCETED NOTIONS OF SUPER-HEROES MARVEL INTRODUCED CHARECTERS LIKE HULK, SHE-HULK, WOLVERINE, BEAST, PROFESSOR X, THE THING ETC

THEY INTERGUED THE CONCEPT OF NOT SO PERFECT SUPER HEROES

THE CONCEPT OF VILLAINY

MARVEL'S VILLAINS ARE, OFTEN AS CLASSIC AND ICONIC AS THE HEROES THEY OPPOSE, AND MANY HAVE FAN FOLLOWINGS IN THEIR OWN RIGHT.

POPULAR VILLAINS INCLUDE DR DOOM, LOKI (HULK), MAGNETO (X-MEN), ULTRON (AVENGERS) ETC.

VILLAIN TEAM:BROTHERHOOD OF EVIL MUTANTS

THE GOOD BADIMAGE

MANY MARVEL HEROES HAVE A MIXED IMAGE. IT IS NOT SURPRISING TO SEE HEROES TURNING EVIL AND EVIL TURNING RESONABLE

THE MENTALITY BEHIND THE CREATIONS

THE SUPER HEROES SERVE AS GREAT INSPIRATIONS FOR HUMANITARIAN APPROACH. BUT IT IS NOT THE ONLY PURPOSE THE HEROES PROJECT

THE FEAR OF WORLDS END IS REFLECTED IN SEVERAL MARVEL SUPERHEROES SERIES

FIGHT FOR DOMINANCE AND BREAKDOWN OF CONSTITUTIONAL MACHINERY

ACCEPTING THE IMPERFECT SUPER HEROJUSTIFIED VILLAINY!!EXAGGERATION

IMPACT ON POPULAR CULTURE

FREEDOM OF EXPRESSIONVENTING NEW CONCEPTS OF STORYTELLING AND VISUAL REPRESENTATION

CREATING A WORLD OF VIRTUAL REALITY WITH UNREALISTIC POSSIBILITIES

ENHANCING THE CAPACITY OF CONTEMPORARY LITERATURE. THANKS TO CONTRIBUTION OF MARVELS STORY-MAN STAN LEE

INCOURAGING VIOLENCE

INCREASING PLAY OF WOMEN AS SUPER HEROES

POPULARITYCOMPETITION

POPULARITY AND ACCEPTANCE

THE POPULARITY OF THE HEROES SPAWNS FROM COMIC BOOKS TO ANIMATED TV SERIES TO BLOCKBUSTER MOVIES TO LIVE SHOWS AND THEME PARKS

MARVEL HAS AN EFFECTIVE FAN BASE WHICH ARE ALSO KNOWN AS MARVELSs TRUE BELIEVERS

MARVELS EXTENSIVE PROMOTIONAL PRODUCTS FURTHUR HELP ITS POPULARITY

POPULARITY AND ACCEPTANCE

IN THE SCENERIO OFCOMPETITION

WITH ALMOST SIMILAR THEMES AND SUPERHERO COUNTERPARTS THERE IS ALWAYS TOUGH COMPETITON BETWEEN MARVELS AND DC COMICS IN COMICS MARKET

MARVEL PULLED AHEAD OF DC COMICS IN 1970S WITH ITS CONTEMPORARY THEMES ONLY TO LOOSE GROUND TO RIVAL DC IN LATE 80s

BUT MARVEL HOLDS A MAJOR GROUND WITH ITS DIVERSIFIED VENTURE INTO MERCHANDISE AND MEDIA WITH A HIGHER TURNOVER IN ALL

CONCLUDING

BESIDES TOUGH COMPETITION MARVELS STRATEGIC PLAN AND UNIQUE SELLING CAPACITIES KEEP ITS TRADITION ALIVE. ITS SUPERHEROES SERIES AND VIRTUALISTIC EXPERIENCES BOUNDS ITS FANS INTREST AND EXPECTATION

THANK YOU

BY HARSHITA HAJELA