maruti suzuki ppt

51
Free Powerpoint Templates Page 1 MARKET STARTEGIES OF MARUTI UDYOG Presented by: ANURAG ANKIT MOHIT

Upload: anurag77

Post on 15-Jul-2015

47.268 views

Category:

Business


61 download

TRANSCRIPT

Page 1: Maruti suzuki ppt

Free Powerpoint Templates Page 1

MARKET STARTEGIES OF

MARUTI UDYOG

Presented by:

ANURAG

ANKIT

MOHIT

Page 2: Maruti suzuki ppt

Free Powerpoint Templates Page 2

In 1982, Government of India entered into a joint venture with Suzuki

motor corporation of Japan

Plant was established at Gurgaon in Haryana

A BRIEF INTRODUCTION TO MARUTI UDYOG

Page 3: Maruti suzuki ppt

Free Powerpoint Templates Page 3

Maruti Suzuki India Limited is a publicly listed automaker in

India. It is a leading four-wheeler automobile manufacture in

South Asia.

Suzuki Motor corporation of Japan holds a majority stake in

the company.

It was the first company in India to mass-produce and sell

more than a million cars.

Its manufacturing plant, located some 25 km south of New

Delhi in Gurgaon, has an installed capacity of 3,50,000 units

per annum, with a capability to produce about half a million

vehicles.

Page 4: Maruti suzuki ppt

Free Powerpoint Templates Page 4

Maruti Suzuki is one of the India's leading automobile

manufacturers and the market leader in the car

segment.

Until recently, 18.28% of the company was owned by

the Indian government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000

cars and has an extremely large domestic market in

India selling over 730,000 cars annually.

Maruti 800 till 2004, was the India's largest selling

compact car ever since it was launched in 1983.

Page 5: Maruti suzuki ppt

Free Powerpoint Templates Page 5

INTRODUCTION

PRODUCTSMaruti 800

Maruti Alto

Maruti Grand Vitara XL-7

Maruti Gypsy King

Maruti Omni

Maruti Suzuki SX4

Maruti Swift

Maruti Versa

Maruti Vitara

Maruti Wagon-R

Maruti Zen

Page 6: Maruti suzuki ppt

Free Powerpoint Templates Page 6

MAJOR COMPETITORS

Page 7: Maruti suzuki ppt

Free Powerpoint Templates Page 7

Market share

Page 8: Maruti suzuki ppt

Free Powerpoint Templates Page 8

Sales Volumes

Page 9: Maruti suzuki ppt

Free Powerpoint Templates Page 9

Organization

Chairman-

Mr. R. C. Bhargava

Managing Director and CEO-

Mr. Shinzo Nakanishi

Directors-

Mr. Manvinder Singh Banga

Mr. Amal Ganguli

Director and Managing Executive

(Production) -

Mr. Tsuneo Ohashi

Over more than 8000 employees work under

Page 10: Maruti suzuki ppt

Free Powerpoint Templates Page 10

VENDORS OF MARUTI SUZUKI PVT LTDMaruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE

They manufacture Engine Bearings, Bushes and

Thrust Washers.

AMALGAMATION VALEO CLUTCH

LTD., CHENNAI

Leading manufacturer of Clutch Assemblies in

India for the new generation vehicles.

I.P. REPCO LTD., CHENNAI

A member of Amalgamations Group.

Manufacturing Flywheel Ring Gears for entire

range of vehicle

Page 11: Maruti suzuki ppt

Free Powerpoint Templates Page 11

CONT.....

LUMAX INDUSTRIES LTDBiggest manufacturers of Automotive Lights in

India

PRICOL LTD, COIMBATORE automotive instruments & speedometer cables

in India.

FENNER INDIA LTD, CHENNAI Largest manufacturer of Belts and Oil Seals in

India

Page 12: Maruti suzuki ppt

Free Powerpoint Templates Page 12

MARKETING MIX

PRODUCT PRICE PLACEPROMOTION

Page 13: Maruti suzuki ppt

Free Powerpoint Templates Page 13

There are number of products ( models )

Of Maruti are in the market. Some of the

models are given below:-

M –

800, Zen, Esteem, Omni, Alto, Gypsy, Wa

gonr,Grand Vitara etc. These products are

divided on the basis of product

quality, variety, design, features etc.

Page 14: Maruti suzuki ppt

Free Powerpoint Templates Page 14

They define different factors:

The quality of product.

The product variety from different categories.

The size of the car according to current or future market conditions.

The car features to the customer

like, car looking very good.

Page 15: Maruti suzuki ppt

Free Powerpoint Templates Page 15

The price of the Maruti car is between

Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc.

Page 16: Maruti suzuki ppt

Free Powerpoint Templates Page 16

Maruti-800

Page 17: Maruti suzuki ppt

Free Powerpoint Templates Page 17

Maruti 800

• Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-City15.7 kmplMileage-Highway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500 (kgm@rpm)

Page 18: Maruti suzuki ppt

Free Powerpoint Templates Page 18

ALTO

Page 19: Maruti suzuki ppt

Free Powerpoint Templates Page 19

ALTO

Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage-City14.6 kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm)

:Rs. 2,37,372 to Rs. 2,88,512

Page 20: Maruti suzuki ppt

Free Powerpoint Templates Page 20

Zen-estilo

Page 21: Maruti suzuki ppt

Free Powerpoint Templates Page 21

Zen-estilo

Specifications Transmission Type Manual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 32x4 hypertech engine Engine Displacement1,061 ccMileage-City12.5 kmplMileage-Highway16.9 kmplMaximum Power64@6,200 (PS@rpm)Maximum Torque8.5@3,500 (kgm@rpm)

Ex-Showroom Price :Rs. 3,14,254 to Rs. 3,39,783

Page 22: Maruti suzuki ppt

Free Powerpoint Templates Page 22

ESTEEM

Page 23: Maruti suzuki ppt

Free Powerpoint Templates Page 23

ESTEEM

• Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 85bhp 4-stroke cycle, all-aluminum water cooled Engine Displacement1,298 ccMileage-City11.5 kmplMileage-Highway14.5 kmplMaximum Power86.18@6,000 (PS@rpm)Maximum Torque11.21@4,500 () kgm@rpm

Page 24: Maruti suzuki ppt

Free Powerpoint Templates Page 24

Wagon-R

Page 25: Maruti suzuki ppt

Free Powerpoint Templates Page 25

Wagon-R

• Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 4 cal. In-line, FC engine EngineDisplacement1,061 ccMileage-City13.9 kmplMileage-Highway17.3 kemp Maximum Power64@6,200 (PS@rpm)Maximum Torque8.6@3,500 (kgm@rpm)

• Ex-Showroom Price :Rs. 3,21,137 to Rs. 4,49,138

Page 26: Maruti suzuki ppt

Free Powerpoint Templates Page 26

SWIFT

Page 27: Maruti suzuki ppt

Free Powerpoint Templates Page 27

SWIFT

• Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage-City12.2 kmplMileage-Highway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm)

• Ex-Showroom Price :Rs. 3,94,466 to

Page 28: Maruti suzuki ppt

Free Powerpoint Templates Page 28

Grand-Vitara

Page 29: Maruti suzuki ppt

Free Powerpoint Templates Page 29

Grand-Vitara

• Specifications Transmission Type

Automatic Fuel TypePetrol Seating

Capacity5 Gearbox4 Speed Engine

Description2.0L 120bhp Series engine

w/ Variable Induction & Drive by Wire

technology Engine Displacement1,995

ccMaximum Power121.16@5,500

(PS@rpm)Maximum

Torque17.33@3,500 (kgm@rpm)

• Ex-Showroom Price :Rs. 14,80,000 to

Rs. 15,28,711

Page 30: Maruti suzuki ppt

Free Powerpoint Templates Page 30

MARUTI UDYOG LIMITED

Place

Page 31: Maruti suzuki ppt

Free Powerpoint Templates Page 31

MARUTI

The place of the car is in the whole world.

Maruti Udyog Limited decides its distribution channels for selling car, like use some time one level or some time two level marketing channels. They decide areas in which they deal with customers. They show the permanent location for selling the car. They provide the many useful inventory. they define the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited is in our India.

Page 32: Maruti suzuki ppt

Free Powerpoint Templates Page 32

MARUTI UDYOG LIMITED

Promotion

Page 33: Maruti suzuki ppt

Free Powerpoint Templates Page 33

MARUTI

Main promotion of car is done by the

Advertising. The advertising is mainly

done in the form of different T.V.

channels, different newspaper, holdings

etc. Now days the main promotion is

done by the brand ambassadors such

as film stars, celebrities, sportsmen, etc.

And in this case they decide his actual

or required sales forces for selling its

car. And they maintain customer

relationship. And they do direct

Page 34: Maruti suzuki ppt

Free Powerpoint Templates Page 34

SWOT Analysis of Maruti Udyog

STRENTHS

Contemporary technology

Japanese Management practices

After sale services

Distribution

Diversification & R&D

WEAKNESS

Still depends upon SUZUKI COPORATION

10% components are manufactured outside India

Still considered as poor man’s brand

Unaccustomed to international standards or keen competition.

OPPURTUNITY

first company to roll out suitably Designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)

Other companies lacks economy of scale

Rising demand

Untapped rural market

THREAT

Numbers of new Technology driven players and manufactures are in market

Reduction in subsidies by government on petroleum products

Changing environmental and emission norms

Higher local taxes

Page 35: Maruti suzuki ppt

Free Powerpoint Templates Page 35

TOWS MATRIX• STRENGTHS

• Largest manufacturing capacity

• Distribution network

• Expertise in Small cars

• OPPURTUNITIES

• Untapped rural market

• Young bikers

• Growth in economy

• THREATS

• New entrants

• New emission norms

• WEAKNEESES

• Brand positioning

• Dependent upon Imported diesel engine

SO Strategy

To capture untapped rural and yongistan market

WO Strategy

To Bring new and innovative models

ST Strategy

To launch a car like CERVO

WT Strategy

To Change brand positioning

Page 36: Maruti suzuki ppt

Free Powerpoint Templates Page 36

NARR

OWTARGET

Cost leadership

Differentiation

Cost FocusFocus

Differentiation

GENERIC COMPETITIVE STRATEGIES

Broad

target

Narrow target

Lower cost Differentiation

Page 37: Maruti suzuki ppt

Free Powerpoint Templates Page 37

BCG Matrix with respect to Maruti models

STARS

Swift

QUESTION MARKS

Cervo

Kizashi

CASH COWS

Alto

Wagon R

DOGS

M-800

Page 38: Maruti suzuki ppt

Free Powerpoint Templates Page 38

Page 39: Maruti suzuki ppt

Free Powerpoint Templates Page 39

MARUTI AND CRM

Maruti created a land-mark in CRM by launching a website

for the customers in the year 1998

Maruti is investing a lot of money and effort in building

customer loyalty programmes

Maruti Auto Card

Page 40: Maruti suzuki ppt

Free Powerpoint Templates Page 40

MARUTI AND CRM

Availability of easy finance

True Value Outlet

On Road Service

Page 41: Maruti suzuki ppt

Free Powerpoint Templates Page 41

Market Research Department

Their Market Research department remains on its toes to

study the changing consumer behaviour and market

needs. Maruti enjoys 70%repeat buyers which further

bolsters their claim of being customer friendly

MARUTI AND CRM

Maruti has proper customer complain handling cell

under the CRM dept. The CIC will help MSL rapidly build

an information pool of over 3 million Maruti owners as

well as that of its prospective customers

Maruti Call Center

Page 42: Maruti suzuki ppt

Free Powerpoint Templates Page 42

Mega Camps

MARUTI AND CRM

Sports Events

Page 43: Maruti suzuki ppt

Free Powerpoint Templates Page 43

Analytical CRM

MARUTI AND CRM

Page 44: Maruti suzuki ppt

Free Powerpoint Templates Page 44

Operational CRM

MARUTI AND CRM

Page 45: Maruti suzuki ppt

Free Powerpoint Templates Page 45

MARUTI AND CRM

Sales Intelligence CRM

Page 46: Maruti suzuki ppt

Free Powerpoint Templates Page 46

OTHER ADVANTAGE: WHICH HELP IN CRM

A Buying Experience Like No Other

Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car.

Quality Service Across 1036 Cities

In the J.D. Power CSI Study Maruti Suzuki scored the highest across all 7 parameters:

1.least problems experienced with vehicle serviced,

2.highest service quality,

3. best in-service experience,

Page 47: Maruti suzuki ppt

Free Powerpoint Templates Page 47

4.best service delivery,

5.best service advisor experience,

6. most user-friendly service and

7.best service initiation experience.

92% of Maruti Suzuki owners feel that work gets done right the first time during service. The J.D. Power CSI study also reveals that 97% of Maruti Suzuki owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle.

OTHER ADVANTAGE: WHICH HELP IN CRM

Page 48: Maruti suzuki ppt

Free Powerpoint Templates Page 48

One Stop Shop

At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange-Maruti Suzuki is set to provide a single-window solution for all car related needs.

The Low Cost Maintenance Advant

The acquisition cost is unfortunately not the only cost customers face when buying a car. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.

Lowest Cost of Ownership

The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni.

OTHER ADVANTAGE: WHICH HELP IN CRM

Page 49: Maruti suzuki ppt

Free Powerpoint Templates Page 49

CRM THROUGH SOCIAL RELATIONSHIP

In 1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.

Maruti Driving School-Available in all major cities. Lady trainer for lady customer.

Institute of Driving Training and Research.

Page 50: Maruti suzuki ppt

Free Powerpoint Templates Page 50

ENQUIRYBOOKIN

G

DELIVER

Y

AFTER

SALES

SERVICE

Reminder Call

Positive/Negativ

e

Water/

Professional

Positive/Negativ

eWater

Juice

Tea & Biscuit

Snacks

Friendly

Flowers

Chocolates

Ganesh Ji

Positive/Negativ

e

Water

Cold Drink

Tea & Biscuit

Friendly

Station 1 Station 2 Station 3 Station 4

STATIONS OF EXPERIENCE

Positive/Negative

Full technical tests

Pre Advance -

Booking

Launch

Page 51: Maruti suzuki ppt

Free Powerpoint Templates Page 51