5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Marley (Magnolia Pictures)

Retail, Print, Online and Social Media CampaignDMA: Los Angeles

Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on the marketing for Marley in the Los Angeles DMA. We also placed print

ads in other markets in the Western Region of the U.S. Our efforts included:

• Retail Promotion - Amoeba Music, Los AngelesCampus Circle set-up in store retail displays with Amoeba Music, one of the top 5 independent recordstores in the country. This popular store is located next to the Arclight Cinemas. The partnership alsoincluded newsletter advertising, sweepstakes gift certificate giveaways and Amoeba coupondissemination to promote the release of the film.

Campus Circle - We ran print ads for Marley in Campus Circle newspaper, a free alternativenewspaper in the Los Angeles DMA. We also utilized our online properties including

• Online Marketing outreach through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting

• Social Media - Campus Circle utilized its own Social Media channels to promote the release of Marley.We disseminated original content, sweepstakes information and other nuggets of info for the moviethrough our Facebook and Twitter pages.

• Print Advertising Campaign - In targeted Medical Marijuana publications in Los Angeles, SanFrancisco, San Diego, Seattle and Denver.

Campaign stats fromCampus Circle’s outreach

(1) Retail Partnership - Amoeba Music ($3,000.00) -Includes Poster displays, newsletter, coupon,sweepstakes.

(2) Print Ads (2X) - 30k circ., 90k readership, 500 retail/40schools, ($5,135.00)

(3) Banner Advertising (Roadblock) - 424,000 impressions,432 clicks (Value = $8,690.00)

(4) Newsletter Banner Ad - 2 wk, 28,000 emails per week,112 clicks ($900.00)

(4) Dedicated Email - 28,000 sent (2X), Opens - 6,963.Total clicks - 873 ($1,302.00)

(5) Sweepstakes page - 1,464 page views ($750.00)(6) Online Editorial - 211 page views to date(7) Film Trailer on website- 174 page views ($100)(8) Social Media - Campus Circle channels: Facebook -

6,091; Twitter- 2,574 ($1,000.00)(9) Print Buy - Medical Marijuana Publications, Circulation -

320,000 ($3,765.00)

Total Impressions - 424,000; Total Emails - 166,000; TotalPage Views - 8,812; Total Clicks - 1,417;

Total Print Circulation - 380,000Total Value = $24,642.00

Amoeba Music Retail Partnership (L.A.)Campus Circle set up a partnership between Amoeba Music and MagnoliaPictures to promote Marley. Posters for the film were displayed in various

locations of the iconic store.

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Email Newsletter• Our partnership with Amoeba

included a banner ad for Marley intheir weekly email newsletter. Thenewsletter reaches 110,000Amoeba members in Los Angeles.

Dedicated Email Campaign

• Campus Circle sent out two dedicated emails topromote Marley. The first email promoted anAmoeba/Marley sweepstakes for gift certificates toAmoeba Music. It also included Los Angeles theaterlocation information as well ticket purchasing links.The email also linked backed to the Marley Facebookpage. There have been 633 clicks to date.

Amoeba/Marley Dedicated Email

• The second dedicated emailpromoted an Amoeba discountoffer. The downloadable couponalso included a Marley ad topperpromoting the release of the film.To date, 240 coupons have beendownloaded.

Campus Circle/Marley Coupon PageThe Amoeba/Marley coupon also appeared in the special offer section of our website.

Print ad in Campus Circle #1Campus Circle ran two ads in our publication over the course of a month. Campus Circle is

distributed to over 500 locations and schools in the greater Los Angeles area.

Print ad in Campus Circle #2

Banner Advertising• Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 594,000page views and 135,000 unique visitors. The banner ads had a max of 434,389impressions and 432 clicks in 21 days. The value of the banner ads was $8,690.00.

Campus Circle Email Newsletter

• Banner advertisingfor the film appearedin our weekly emailnewsletter for twoweeks.

• The Campus Circleweekly emailnewsletter reaches28,000 members perweek in the greaterLos Angeles area.The banner ads had112 combined clicks.

• The total value of thebanner ads over twoweeks was $900.00.

Campus Circle Email Newsletter Banner Stats

• We tracked some of our online outreach including our newsletters through Bit.ly. Thenewsletter banner ads have 112 clicks to date.

Campus Circle - Online Editorial

• A review of Marley was placedon our website on 4/19. It hasbeen viewed 211 times todate.

• Campus Circle website trafficaverages:

• 594,000 page views/month• 135,000 unique visitors/month

Social Media - Facebook/Twitter PostsCampus Circle posted a variety of facebook posts and tweets to promote Marley.

Film Trailer on campuscircle.com

• The trailer for Marleyappears on our website.To date, the trailer pagehas been viewed 174times.

Amoeba Music/Marley Sweepstakes

• The film sweepstakes has906 entries in 20 days onour website. Thesweepstakes page hasbeen viewed 1,464 timesto date.

• A demographic report onthe sweepstakes entrantsfollows this page.

Amoeba Music/Marley Sweepstakes - Stats

Amoeba Music/Marley Sweepstakes - Stats

Amoeba Music/Marley Sweepstakes - Stats

Amoeba Music/Marley Sweepstakes - Stats

Medicinal Marijuana Publications -Marley Ad Placements #1

Campus Circle placed print ads for Marley in a variety of medical marijuanapublications (Total Circulation: 320,000) in the Western Region of the U.S.

Culture MagazineDMA: SeattleCirculation: 25,000

Medicinal Marijuana Publications -Marley Ad Placements #2

Culture MagazineDMA: San FranciscoCirculation: 30,000

Medicinal Marijuana Publications -Marley Ad Placements #3

Culture MagazineDMA: DenverCirculation: 40,000

Medicinal Marijuana Publications -Marley Ad Placements #4

Culture MagazineDMA: Los AngelesCirculation: 30,000

Medicinal Marijuana Publications -Marley Ad Placements #5

Kush MagazineDMA: DenverCirculation: 45,000

Medicinal Marijuana Publications -Marley Ad Placements #6

Kush MagazineDMA: San FranciscoCirculation: 45,000

Medicinal Marijuana Publications -Marley Ad Placements #7

Kush MagazineDMA: Los AngelesCirculation: 45,000

Medicinal Marijuana Publications -Marley Ad Placements #8

420 TimesDMA: Los AngelesCirculation: 50,000