Marketplace EnrollmentMarketplace Enrollment

National Perspective on Latino Outreach

Teresa Niño Senior Advisor to the Administrator

Centers for Medicare & Medicaid Services

Latino Enrollment in ArizonaLatino Enrollment in Arizona

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• 0.4 million Uninsured in Arizona (Eligible for Marketplace, Medicaid or CHIP)o 3.6% Latino

• 1,427,080 total enrolled in Medicaid (June 2014 report)• Approximately 55% non-elderly Hispanics

• 89,847 total enrolled in Marketplace plans (Where race was reported) • 24.2% Latino

• HRSA provided $2.3 million in FY2013 and $1.2 million in FY2014 to 17 health centers in Arizona

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Marketplace Call Center VolumeMarketplace Call Center Volume

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FFM Calls Offered

English Spanish TTY TOTAL

Oct-13 1,968,647 64,811 1,044 2,034,502

Nov-13 1,378,092 51,787 845 1,430,724

Dec-13 4,326,002 193,669 2,650 4,522,321

Jan-14 2,510,976 161,469 1,488 2,673,933

Feb-14 2,280,282 147,075 1,388 2,428,745

Mar-14 6,996,050 573,048 6,049 7,575,147

TOTAL 19,460,049 1,191,859 13,464 20,665,372

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Online enrollment tool soft launch December 2013• Stakeholder groups provided feedback

Official launch - January 2014

CuidadoDeSalud.govCuidadoDeSalud.gov

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Open Enrollment Website Metrics

Number of Visitors

November 2013 113,398

December 2013 263,490

January 2014 305,154

February 2014 340,412

March 2014 830,316

April 2014 152,040

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National Latino Week of Action: October 21-28, 2013 Media partners: National Association of Hispanic

Journalists, Entrevision, Impremedia Champions for Coverage: • League of United Latin American Citizens• National Alliance for Hispanic Health• National Council of La Raza• National Hispanic Council on Aging• National Hispanic Medical Association

National PartnershipsNational Partnerships

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ACA Health Center Outreach & Enrollment Assistance

ACA Health Center Outreach & Enrollment Assistance

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STATE FY2013 Award FY2014 Award Health Centers

Arizona $2.3 million $1.2 million 17

California $21.9 million $3.1 million 125

Florida $8.1 million $4.4 million 46

New Mexico $2.2 million $0.3 million 47

New York $7.2 million $1.4 million 56

Texas $9.9 million $5.4 million 66

• FY2013 HRSA provided $150 million to 1,159 health centers across the U.S.• FY2014 HRSA provided $58 million to 1,157 health centers across the U.S.

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Certified Assisters• Navigators • Non-Navigator assistance personnel• Certified Application Counselors

Agents and brokers To find assistance in your area-

Localhelp.HealthCare.gov

In Person AssistanceIn Person Assistance

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Reaching LatinosReaching Latinos

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AffordabilityAffordability

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Events & Localized HelpEvents & Localized Help

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Advertising with DeadlinesAdvertising with Deadlines

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Tu Salud y La Nueva Ley- Latino Town Hall with President Obama about the Health Insurance Marketplace- Televised on Univisión y Telemundo March 7, 2014

Immigration and the Affordable Care ActImmigration and the Affordable Care Act

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Jeh Johnson, Head of the Department of Homeland Security (DHS) ‘sets the record straight’ about the Affordable Care Act for immigrant families. – La Opinión, “Dejando Las Cosas Claras” February 28, 2014

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• Last Year: • Spot TV and Radio in 36 markets• NAB in 12 states• Digital in 29 states• ESPN, TNT, ABC, (NBA games)

• Trainings for Hispanic Media: Univision #Asegurate, Telemundo, Impremedia and Entrevision

National Media EngagementNational Media Engagement

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Educate media staff about the importance of getting covered

Seek opportunities to do public service announcements

Ask local consumers to give testimonials Invite media to your outreach events Send regular updates to local media about

enrollment opportunities

Best Practices for Engaging Local MediaBest Practices for Engaging Local Media

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Provide Culturally and Linguistically Appropriate Information

Provide Culturally and Linguistically Appropriate Information

Use language familiar to your community Adapt Marketplace information to your community Be aware of how customs and beliefs shape:

• How consumers understand health care information

• How consumers express concerns about their health conditions

• What health coverage consumers need

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Marketplace.cms.govMarketplace.cms.gov

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A step-by-step guide • What having health insurance means • How to use your card• How to set up your first visit with a

health care provider such as a doctor or a nurse practitioner.

• What to expect during that first visit • What to look for in a provider that

works for you and your needs

A Roadmap to Better Care and a Healthier You

A Roadmap to Better Care and a Healthier You

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From Coverage to CareFrom Coverage to Care

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• Roadmap (English/Spanish)• Poster Roadmap (English/Spanish)• One-pagers:

o Insurance card o Primary care vs. Emergency o Explanation of Benefits

• Pull-out steps • Discussion Guide (English)• Video vignettes (English/Spanish)

All resources available at http://marketplace.cms.gov/c2c

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Sign up to get email and text alerts at HealthCare.gov/subscribe• CuidadoDeSalud.gov for Spanish

Updates and resources for partner organizations are available at Marketplace.cms.gov

Twitter @HealthCareGov / @CuidadoDeSalud• #GetCovered or #Asegurate

Facebook.com/Healthcaregov or CuidadoDeSalud

Stay ConnectedStay Connected