marketing yourself today for tomorrow opportunity

@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh

1

FOLLOW THE DISCUSSION ON TWITTER

#ULVCEOPANEL

@TianaS_coach @MJN Patterson

@PhoenixBDG @BeYourOwnBrand #AliAlsaleh

FOLLOW THE DISCUSSION ON TWITTER USING #ULVCEOPanel


2

MARKETING YOURSELF TODAY FOR TOMORROW’S

OPPORTUNITY

Perfecting the Package that is…YOU



3

THE TOTAL PACKAGE

Ensemble Complet



4

SIGNIFICANT DATES

June 29th, 2007

September 21st 2012



5FOLLOW THE DISCUSSION ON TWITTER USING #ULVCEOPanel


6

Presentation – total package, appearance

Innovative – groundbreaking, original

Reputable – testimony, awards

Relevant – current, NOW

Value – saves time, convenient

IPHONE 5

Multi-functional – languages, apps,

SMART – technologically savvy

Uniquely different – diverse apps

“Game-changer” – Life-changer

The Message – brand slogan, tagline




10 Favorite iPhone Slogans

1. "The internet in your pocket." 2. "iPhone Apple reinvents the phone" "Say Hello to iPhone" used at

apple.com. 3. "Twice as fast, for half the price" (2008) Used in their ad for the iPhone

3G. 4. "25,000 apps. And counting." (2009) used to market the iPhone 3G. 5. "More to love, less to pay" (2010) used to advertise the 8GB iPhone 3GS 6. "This changes everything. Again." (2010) iPhone 4 7. "There's an app for that. That's the iPhone. Solving life's dilemma one app

at a time." (2008) Used in their ad for the iPhone 3G. 8. "If you don't have an iPhone, well, you don't have an iPhone." Used in

their ad for the iPhone 4. 9. "The world's thinnest smartphone." Used in their ad for the iPhone 4 10. "The biggest thing to happen to iPhone since iPhone" iPhone 5.


8

Presentation – total package,

Innovative – originality

Reputable – achievements, awards

Relevant – “in-demand” skills

Value – skills, expertise, worth

IBRAND - YOU

Multi-functional – ED-EX

SMART – qualifications, certifications

Uniquely different – diverse experiences

“Game-changer” – problem solver

The message – 30-sec pitch



9

PRESENTATION

Craft a resume that speaks to who you are & highlights your competencies

Convey a strong conviction to your beliefs and values

Enhance communication and people skills by meeting new people

*Practice “professional etiquette”

Be genuine, authentic, and honest

Exude confidence!


“Ensemble

complet!”


10

VALUELeverage your skills

Know your worth

Maintain a “praise file” compiled of accomplishments, awards

Establish a specific niche, technical expertise that is in high demand

*Obtain relevant certifications

Learn how to negotiate your value



11

MULTI-FUNCTIONALBe well versed & in-the-know

Maintain a balance of education-experience

Serve on groups, committees, advisory boards relevant to your

industry

*Align with industry-specific organizations to expand your

network

Proactively seek out continuing education courses


“My education

really paid off!”


12

UNIQUELY DIFFERENT

Identify your key differentiators and what you have that sets you apart and

why that’s important

Leverage your unique experiences

Don’t be afraid to challenge the status quo


“Turn something nominal into something phenomenal.”

Tiana Sanchez


13

THE MESSAGE

Articulate your “personal brand” clearly & concisely

*Develop a 30-second introduction as your

signature “pitch”

Know your audience and when to tweak the script

Own the message




When, where, how often, and to whom?



Selecting the Right Candidate can be a lot like Duck, Duck, Goose…


16

“If you build it, they will come…”



17

MICHELLE PATTERSONTONYA HAYNESSHEILA COATES

ALI ALSALEH

And now, introducing the Panel…




WEBINAR: 6 WEEK SERIESTOPIC:Marketing Yourself To Win!WHENNov. 13-Dec. 18Tuesday’s from 6:30pm PST – 7:30pm PST

You will learn how to: Expand your network · Leverage Social Media · Create your elevator pitch · Select a mentor · Enhance your resume · Increase your opportunities · Make your competition irrelevant

WWW.DESIGNINGYOURPATH.COM

10 PARTICIPANTS

ADVANCE REGISTRATION$97 for Students

EXPERTISEProfessional SpeakerTraining ExpertInternational AuthorStrategistPerformance CoachCareer CoachingAssessments GET CONNECTED!Follow me on Twitter!‘Like’ my Facebook page!Connect on LinkedIn!Subscribe to my YouTube!Read my BLOG!



WEBINAR: 6 WEEK SERIESTOPIC:Marketing Yourself To Win!WHENNov. 14-Dec. 19Wednesday’s from 6:30pm PST – 7:30pm PST

You will learn how to: Expand your network · Leverage Social Media · Create your elevator pitch · Select a mentor · Enhance your resume · Increase your opportunities · Make your competition irrelevant

WWW.DESIGNINGYOURPATH.COM

10 PARTICIPANTS

ADVANCE REGISTRATION$97 for Students

EXPERTISEProfessional SpeakerTraining ExpertInternational AuthorStrategistPerformance CoachCareer CoachingAssessments GET CONNECTED!Follow me on Twitter!‘Like’ my Facebook page!Connect on LinkedIn!Subscribe to my YouTube!Read my BLOG!

New date

added!


20

NICHE GROUPS


SoCal American Marketing Association www.socalama.org

ISACA—formerly the Information Systems Audit and Control Association www.isaca.org

LinkedIn and LinkedIn Groups

MeetUp.com

http://www.socalama.org/

http://www.isaca.org/

marketing yourself today for tomorrow opportunity

Education

elevator pitch

expertise

competition

facebook page

students marketing

30pm pst 7

resume increase

iphone 3g