marketing your ecommerce site
TRANSCRIPT
Marketing your
Ecommerce site
Research!
- understand the market
• Competitive Analysis / Industry
Analysis
– Industry analysis - define the strategy
– Competitive analysis - look at the competitors
– Ask yourself:
Do I know who my target audience are and
what they like?
If not you may need to do some more research.
Research!
- understand the market
Branding
Say what you do
• What are we offering?
• What makes us different?
• Delivers the message clearly
• Confirms your credibility
5
Branding is fundamental to a business
• Corporate value
• Vision and consistency
• Clear communication
Branding
6
Best Global Brands
• Coca Cola
• Microsoft
• Intel
• Nokia
• Disney
• McDonald’s
• Mercedes
• BMW
7
What they have in
common
• Passionate brand identity
• Consistent visual approach
• Clear brand attributes
• Usually category leaders
Branding
• Professional
• Logo
• Brand image
Pricing
• Competitive pricing
Pricing
• Competitive pricing
• Knowing the market
Pricing
• Competitive pricing
• Knowing the market
• Anticipate trends
Pricing
• Competitive pricing
• Knowing the market
• Anticipate trends
• Watch the competition
Pricing
• Competitive pricing
• Knowing the market
• Anticipate trends
• Watch the competition
• Offer more
Alt text is the text that pops up when you mouse over the image
Descriptions
Descriptions
Information
• Offer unbiased information
Viso Marketing visomarketing.com 07512986501
Information
• Offer unbiased information
• Become a resource
Information
• Offer unbiased information
• Become a resource
• Be the expert
Design
• Beautiful design sells
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells
• Good design commands a
premium price
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells
• Good design commands a
premium price
• Invest in design
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells
• Good design commands a
premium price
• Invest in design
Viso Marketing visomarketing.com 07512986501
Test it –
Products |Concepts| Descriptions
> Focus groups
Products
Concepts
Descriptions
Focus groups
Update
Regular new items |Speling |
Check competition | Comments
Update
Regular new items |Spelling |
Check competition | Comments
Testimonials
………….…boost your sales 30 to 50% instantly by using customer testimonials.
Call to Action
Call to Action
Viso Marketing visomarketing.com 07512986501
Viso Marketing visomarketing.com 07512986501
Thank you !
Any questions ?
just give me a call !