marketing your business + engaging customers on instagram
TRANSCRIPT
@kellyfalkmktg
marketing your business + engaging customers
@kellyfalkmktg
● Name● Business● Where you are at with Instagram● What do you hope to get out of this session
@kellyfalkmktg
What’s the point?
@kellyfalkmktg
What can your business DO on Instagram?
@kellyfalkmktg
Spread awareness
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Pique interest
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Get customers
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Build relationships
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Create a business profile
➔ Logo for profile photo➔ Choose a business
category➔ Create a bio➔ Add address, phone
number + website➔ Connect your Facebook
account
@kellyfalkmktg
Content strategy + planning
➔ What businesses are a shoe-in on Instagram?◆ Fashion + Makeup + Hair◆ Food◆ Adventure + Travel + Outdoors◆ Photography◆ Home decor/improvement◆ Fitness
➔ Tell the story of your brand➔ What’s your one thing?
@kellyfalkmktg
“Social media is not inexpensive. It’s just a different kind of expensive.” - Jay Baer
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Create aesthetic content
➔ Instagram is an artistic social platform➔ Take multiple photos from interesting
angles + depths➔ Lighting is KEY➔ Use real photos➔ Take advantage of editing tools➔ Get creative!
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Mix it up
➔ Behind-the-scenes➔ Sneak Peaks➔ Inspirational quotes➔ Adventures + outings➔ Style inspiration➔ Contests/giveaways➔ Memes➔ Informal + formal shots
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But also keep it consistent
➔ Your account should have a cohesive look + feel
➔ Try to stick to a few select filters and/or edits
➔ Post consistently
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Connect back to the “one thing”
➔ Huge competition = the need for “one thing”➔ All content should tie back to your one thing➔ Keep things relevant
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Humanization techniques
➔ Followers relate to people not logos
➔ Be proactive➔ Don’t push product too much➔ Follow back➔ Join in on trends + conversations
◆ #mondaymotivation, #throwbackthursday, #selfiesunday
➔ Don’t take yourself too seriously
@kellyfalkmktg
It’s not all about you
➔ Feature customers, bloggers, industry experts, etc.
➔ Like, comment + regram
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Use smart hashtags
➔ Always search a hashtag before using it
➔ Be as specific as possible
➔ Create your own hashtag and encourage followers to use it
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Use smart hashtags
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And as always, never feed the trolls
➔ Use the 5 step approach
1. Acknowledge
2. Apologize
3. Explain
4. Offer next steps
5. Read it out loud
@kellyfalkmktg
Paid advertising
➔ Use good creative◆ Add your logo, colors or products to make ads distinct◆ Tell a story that supports your goal◆ Use well crafted creative to amplify your results◆ Implement a call to action button
● Call now● Get directions● Shop now● Learn more
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Photo ad
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Carousel ad
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Insights
➔ Realtime metrics➔ Insights on followers➔ Actionable information
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Integrate with other online platforms
➔ Occasionally post from your Instagram account to Facebook➔ Embed Instagram videos into your blog/website➔ Include an Instagram widget that displays your most
recent posts and/or the Instagram button on your website and in your email marketing
➔ Cross promote contests, Instagram → Facebook
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Useful tools + apps
➔ VSCO >> photo editing➔ ColorStory >> photo
editing➔ Afterlight >> photo
editing➔ Canva >> graphic
design/text on photo➔ Over >> text on photo➔ Layout >> combine, flip
or mirror multiple photos
@kellyfalkmktg
Useful tools + apps… continued
➔ Boomerang >> mini videos that loop back + forth
➔ Hyperlapse >> timelapse videos
➔ InstaSize >> photo resize
➔ Font Candy >> text on photo
➔ Bazaart >> multiple photos/graphic design/text on photo
➔ Flipagram >> photo videos
