Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes

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Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.

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  • 1.7/7/2011 MarketingYour AssociationinaSocialMediaAge Moderator/Facilitator: SteveDrake DRAKE & COMPANYTodaysRoadMapIdeasfocusedNOTjustaboutSocialMediabutonmarketingintheSocialMediaage. 5categories 6panelistsrepresentingAMCs 35associations 60ideas 75minutesCategory MemberMarketing &Fundraising1

2. 7/7/2011MemberMarketing/Fundraising LinkedInforSubgroups MemberMarketing/Fundraising Photo/Logo/GraphicofyourTipMembersPromoteValue MemberMarketing/FundraisingCodesCreateConnections2 3. 7/7/2011 MemberMarketing/FundraisingDiscountsProvideValueMemberMarketing/FundraisingRewardsforReferralsMemberMarketing/FundraisingMultiPlatform Approach 3 4. 7/7/2011MemberMarketing/FundraisingMobile MarketingTrends MemberMarketing/Fundraising Photo/Logo/GraphicofyourTip KnowYour Members MemberMarketing/FundraisingFeedYourHomepage4 5. 7/7/2011MemberMarketing/FundraisingFreemiumMembership ModelMemberMarketing/FundraisingFree Consultation BenefitsMemberMarketing/Fundraising SocialProduct Rewards 5 6. 7/7/2011CategoryMeetingMarketingMeetingMarketingQRCodes &MeetingsMeetingMarketingFormerConference WeMissedYou!Attendee6 7. 7/7/2011MeetingMarketing TheConversationStarterMeetingMarketingLiveStreamSessionsMeetingMarketingVideoContest Promotion7 8. 7/7/2011MeetingMarketing Share&WinCampaignMeetingMarketing PlanYour MessagesMeetingMarketingCreateConferenceValue 8 9. 7/7/2011MeetingMarketingMakePresentersMarketersMeetingMarketingSocialMediaPostsMeetingMarketingTaggingExpands Reach 9 10. 7/7/2011MeetingMarketingSEOThroughAcknowledgementCategoryContentManagement&MarketingContentMarketingSocialMedia &SEO10 11. 7/7/2011ContentMarketingMetal BeautifiesAmericaContentMarketingTweetMeetsTraditionContentMarketing WeeklyeNewsletters11 12. 7/7/2011ContentMarketing Create Industry/ProfessionDocumentaryContentMarketing VolunteerLeaderEngagementContentMarketing RSSFeedsonLinkedIn12 13. 7/7/2011ContentMarketingRecognitionIs RewardingContentMarketing YouTubeRulesContentMarketingCreateanAdvergame 13 14. 7/7/2011ContentMarketingeBookPromotesBusinessContentMarketingExecutive Leader EngagementCategoryTechnology SocialMedia MobileMedia14 15. 7/7/2011Tech,SocialMedia,MobileMediaGetting MembersStartedTech,SocialMedia,MobileMediaWheretoStart?Tech,SocialMedia,MobileMedia TweetthatTwestion 15 16. 7/7/2011Tech,SocialMedia,MobileMediaCreateDonorWallTech,SocialMedia,MobileMedia MobileConnects ConsumersTech,SocialMedia,MobileMediaQR&MobileSites 16 17. 7/7/2011Tech,SocialMedia,MobileMedia ToolsforROI www.twazzup.com socialmention.com addictomatic.comTech,SocialMedia,MobileMediaARemarkable AppTech,SocialMedia,MobileMedia !+$=Twitterfall 17 18. 7/7/2011Tech,SocialMedia,MobileMedia UseDonateButtonTech,SocialMedia,MobileMedia Virtual= Reach+ RevenueTech,SocialMedia,MobileMediaFoursquareYourEvents18 19. 7/7/2011Category Marketing BrandingCauseMarketing OtherBranding,OtherMarketingOrganicGrowthBranding,OtherMarketingSpreadingtheWord 19 20. 7/7/2011Branding,OtherMarketing SocialDoesLocalBranding,OtherMarketing TipoftheWeekBranding,OtherMarketing WikiBuildsAwareness 20 21. 7/7/2011Branding,OtherMarketing CoolFacebookPagesINSPIREDM.COMBranding,OtherMarketingTraditionalIntegrationBranding,OtherMarketingOldiesbutGoodies! 21 22. 7/7/2011Branding,OtherMarketing BlogtheShowBranding,OtherMarketing CompileTipsintoBookBranding,OtherMarketingFeatureoftheMonth 22 23. 7/7/2011Branding,OtherMarketing DrivetheCause ContactInformationSteve DrakeHugh WhaleyDrake & CompanyDrake & Companydrake@drakeco.comwhaley@drakeco.comBrian John Riggs Betsy WintringerAssociation Headquarters, Inc. Association Management Centerbriggs@ahint.com BWintringer@Connect2amc.comGreg Schultz Nicole Woodard-Singleton, MBAThe Sherwood Group, Inc. The Third Eye Group, LLCgschultz@sherwood-group.comnwoodard- singleton@thirdeyegroup.comJeanne SheehyBostrom Corporationjsheehy@bostrom.com23