marketing your association in a social media age: 60 ideas in 60 minutes
DESCRIPTION
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.TRANSCRIPT
7/7/2011
1
Marketing Your Association in aSocial Media Age
Moderator/Facilitator:Steve Drake DRAKE & COMPANY
Today’s Road Map
Ideas focused NOT just about Social Media … but on marketing in the Social Media age.
• 5 categories
• 6 panelists representing AMCs
• 35 associations
• 60 ideas
• 75 minutes
Category
Member Marketing
& Fundraising
7/7/2011
2
LinkedIn for Subgroups
Member Marketing/Fundraising
Members Promote Value
• Photo/Logo/Graphic of your Tip
Member Marketing/Fundraising
Codes Create Connections
Member Marketing/Fundraising
7/7/2011
3
Discounts Provide Value
Member Marketing/Fundraising
Rewards for Referrals
Member Marketing/Fundraising
Multi Platform Approach
Member Marketing/Fundraising
7/7/2011
4
Mobile Marketing Trends
Member Marketing/Fundraising
Know Your Members
• Photo/Logo/Graphic of your Tip
Member Marketing/Fundraising
Feed Your Homepage
Member Marketing/Fundraising
7/7/2011
5
“Freemium” Membership
Model
Member Marketing/Fundraising
Free Consultation Benefits
Member Marketing/Fundraising
Social Product Rewards
Member Marketing/Fundraising
7/7/2011
6
Meeting Marketing
Category
QR Codes & Meetings
Meeting Marketing
We Missed You!Former Conference
Attendee
Meeting Marketing
7/7/2011
7
The Conversation Starter
Meeting Marketing
Live Stream Sessions
Meeting Marketing
Video Contest Promotion
Meeting Marketing
7/7/2011
8
Share & Win Campaign
Meeting Marketing
Plan Your Messages
Meeting Marketing
Create Conference Value
Meeting Marketing
7/7/2011
9
Make Presenters Marketers
Meeting Marketing
Social Media Posts
Meeting Marketing
Tagging Expands Reach
Meeting Marketing
7/7/2011
10
SEO Through Acknowledge‐
ment
Meeting Marketing
Content Management
& Marketing
Category
Social Media& SEO
Content Marketing
7/7/2011
11
Metal
Beautifies America
Content Marketing
Tweet Meets Tradition
Content Marketing
Weekly
e‐Newsletters
Content Marketing
7/7/2011
12
Create Industry/Profession
Documentary
Content Marketing
Volunteer Leader Engagement
Content Marketing
RSS Feedson LinkedIn
Content Marketing
7/7/2011
13
Recognition Is Rewarding
Content Marketing
YouTube Rules
Content Marketing
Create an “Advergame”
Content Marketing
7/7/2011
14
e‐Book PromotesBusiness
Content Marketing
Executive Leader
Engagement
Content Marketing
Technology
Social Media
Mobile Media
Category
7/7/2011
15
Getting Members Started
Tech, Social Media, Mobile Media
Where to Start?
Tech, Social Media, Mobile Media
Tweet that Twestion
Tech, Social Media, Mobile Media
7/7/2011
16
Create
Donor Wall
Tech, Social Media, Mobile Media
Mobile ConnectsConsumers
Tech, Social Media, Mobile Media
QR & Mobile Sites
Tech, Social Media, Mobile Media
7/7/2011
17
Tools for ROI• www.twazzup.com• socialmention.com• addict‐o‐matic.com
Tech, Social Media, Mobile Media
A RemarkableApp
Tech, Social Media, Mobile Media
! + $ = Twitterfall
Tech, Social Media, Mobile Media
7/7/2011
18
Use Donate Button
Tech, Social Media, Mobile Media
Virtual =Reach +Revenue
Tech, Social Media, Mobile Media
Foursquare Your Events
Tech, Social Media, Mobile Media
7/7/2011
19
Category
Marketing
Branding
Cause Marketing
Other
Organic Growth
Branding, Other Marketing
Spreading the Word
Branding, Other Marketing
7/7/2011
20
Social Does Local
Branding, Other Marketing
Tip of the Week
Branding, Other Marketing
WikiBuilds
Awareness
Branding, Other Marketing
7/7/2011
21
Cool Facebook Pages
INSPIREDM.COM
Branding, Other Marketing
Traditional Integration
Branding, Other Marketing
Oldies but Goodies!
Branding, Other Marketing
7/7/2011
22
Blog the Show
Branding, Other Marketing
Compile Tips into Book
Branding, Other Marketing
Feature of the Month
Branding, Other Marketing
7/7/2011
23
Drive the Cause
Branding, Other Marketing
Contact InformationSteve DrakeDrake & Company [email protected]
Brian John Riggs Association Headquarters, Inc. [email protected]
Greg SchultzThe Sherwood Group, [email protected]
Jeanne SheehyBostrom [email protected]
Hugh WhaleyDrake & [email protected]
Betsy WintringerAssociation Management [email protected]
Nicole Woodard-Singleton, MBAThe Third Eye Group, [email protected]