Marketing YOUMarketing YOU……the Art of Marketing the Art of Marketing

Yourself Yourself

Marketing YOUMarketing YOU……the Art of Marketing the Art of Marketing

Yourself Yourself

The BrandThe BrandThe BrandThe Brand

A brand is a thought or A brand is a thought or feeling, by a purchaser feeling, by a purchaser

describing the experience describing the experience related to doing business related to doing business

with a company or with a company or product.product.

A brand is a thought or A brand is a thought or feeling, by a purchaser feeling, by a purchaser

describing the experience describing the experience related to doing business related to doing business

with a company or with a company or product.product.

The Disney Brand

The Disney Brand

The Disney Brand

The Disney Brand

and, the Promiseand, the Promise

The Walt Disney World® Resort is a The Walt Disney World® Resort is a magical passage into a world of magical passage into a world of

fantasy and adventure. Here, we can fantasy and adventure. Here, we can wish upon a star, experience the wish upon a star, experience the

impossible, and bring our dreams to impossible, and bring our dreams to life. Together, treasured friends, life. Together, treasured friends,

discover a wonderland that dazzles, discover a wonderland that dazzles, delights, and renews through all the delights, and renews through all the

seasons of a lifetime.seasons of a lifetime.

The Walt Disney World® Resort is a The Walt Disney World® Resort is a magical passage into a world of magical passage into a world of

fantasy and adventure. Here, we can fantasy and adventure. Here, we can wish upon a star, experience the wish upon a star, experience the

impossible, and bring our dreams to impossible, and bring our dreams to life. Together, treasured friends, life. Together, treasured friends,

discover a wonderland that dazzles, discover a wonderland that dazzles, delights, and renews through all the delights, and renews through all the

seasons of a lifetime.seasons of a lifetime.

Your BrandYour BrandYour BrandYour Brand

Your Brand is a feeling Your Brand is a feeling or thought maintained or thought maintained

by a person other by a person other than yourself.than yourself.

Your Brand is a feeling Your Brand is a feeling or thought maintained or thought maintained

by a person other by a person other than yourself.than yourself.

Exercise:Exercise:If you were an animal If you were an animal

what would you be?what would you be?

Exercise:Exercise:If you were an animal If you were an animal

what would you be?what would you be?

OpennessOpennessRespectRespectCourageCourageHonestyHonesty

OpennessOpennessRespectRespectCourageCourageHonestyHonesty

Personal Brand ValuesPersonal Brand Values

IntegrityIntegrityDiversityDiversityBalanceBalance

Exercise:Exercise:Name 3 ValuesName 3 Values

Exercise:Exercise:Name 3 ValuesName 3 Values

Need to Be: Need to Be:

UniqueUnique

RelevantRelevant

ConsistentConsistent

Need to Be: Need to Be:

UniqueUnique

RelevantRelevant

ConsistentConsistent

Strong BrandStrong Brand

Exercise:Exercise:Develop Your BrandDevelop Your Brand

Exercise:Exercise:Develop Your BrandDevelop Your Brand

Be Committed. Be Committed.

Your Brand is BEST When Your Brand is BEST When You Believe In It.You Believe In It.

Be Committed. Be Committed.

Your Brand is BEST When Your Brand is BEST When You Believe In It.You Believe In It.

Your Your CommercialCommercial

Your Your CommercialCommercial

Once you know your Once you know your brand, you can start brand, you can start developing your 30 developing your 30 second commercial.second commercial.

Once you know your Once you know your brand, you can start brand, you can start developing your 30 developing your 30 second commercial.second commercial.

Who Are You? Who Are You?

What is Your Experience?What is Your Experience?

What is Your Education?What is Your Education?

Who Are You? Who Are You?

What is Your Experience?What is Your Experience?

What is Your Education?What is Your Education?

30 Second Commercial30 Second Commercial

Your Name?Your Name?Where Do You Work?Where Do You Work?Where are You From?Where are You From?

Your Name?Your Name?Where Do You Work?Where Do You Work?Where are You From?Where are You From?

Who You AreWho You Are

Your Current Role?Your Current Role?

Your Past Role?Your Past Role?

Marketable Skills?Marketable Skills?

Your Current Role?Your Current Role?

Your Past Role?Your Past Role?

Marketable Skills?Marketable Skills?

Your ExperienceYour Experience

The University of The University of Texas San AntonioTexas San Antonio

Your DegreeYour Degree

The University of The University of Texas San AntonioTexas San Antonio

Your DegreeYour Degree

Your EducationYour Education

My name is Jeni Madsen. I am a graduate of the University of Texas at Austin where I received a BS in

Advertising.

Since graduation, I have been employed by the Walt Disney Company. Currently, I am a recruiter for the Walt Disney World College Program where I recruit for over 90 different lines of business. My previous experience, however, has been in

Marketing/Promotions, Project Management and Sales which I believe makes me a well rounded individual. My career highlights include:

Acquiring over $300,000 in free prizingLaunching a $3 million tour

Signing on over 50 new advertisers including; a $1,000,000 Charmin AccountPerformance Excellence Award

Creative Conference AwardPartners in Excellence Nomination

I am a high performer that is driven to succeed. I am a positive and energetic team player that that excels in challenging and dynamic environments by seeking excellence. I am motivated by my goals, my team’s goals and, most importantly, the

company’s goals.

My name is Jeni Madsen. I am a graduate of the University of Texas at Austin where I received a BS in

Advertising.

Since graduation, I have been employed by the Walt Disney Company. Currently, I am a recruiter for the Walt Disney World College Program where I recruit for over 90 different lines of business. My previous experience, however, has been in

Marketing/Promotions, Project Management and Sales which I believe makes me a well rounded individual. My career highlights include:

Acquiring over $300,000 in free prizingLaunching a $3 million tour

Signing on over 50 new advertisers including; a $1,000,000 Charmin AccountPerformance Excellence Award

Creative Conference AwardPartners in Excellence Nomination

I am a high performer that is driven to succeed. I am a positive and energetic team player that that excels in challenging and dynamic environments by seeking excellence. I am motivated by my goals, my team’s goals and, most importantly, the

company’s goals.

ExampleExample

Exercise: Create Your 30-Second

Commercial

Exercise: Create Your 30-Second

Commercial

Your PitchYour Pitch

If you are prepared, If you are prepared, networking and selling networking and selling become second nature.become second nature.

Your PitchYour Pitch

If you are prepared, If you are prepared, networking and selling networking and selling become second nature.become second nature.

Your NameYour NameYour 30-Sec CommericalYour 30-Sec Commerical

Your NameYour NameYour LegacyYour Legacy

Your NameYour NameYour 30-Sec CommericalYour 30-Sec Commerical

Your NameYour NameYour LegacyYour Legacy

Your PitchYour Pitch

Networking Networking Networking Networking

Who Knows You?…Work Your Plan

Who Knows You?…Work Your Plan

• Business EventsBusiness Events• OrganizationsOrganizations• Volunteering Volunteering • PartiesParties

…….ANYWHERE!.ANYWHERE!

• Business EventsBusiness Events• OrganizationsOrganizations• Volunteering Volunteering • PartiesParties

…….ANYWHERE!.ANYWHERE!

Networking Networking

• NametagsNametags• EtiquetteEtiquette• ConversationalConversational• The RelationshipThe Relationship

• NametagsNametags• EtiquetteEtiquette• ConversationalConversational• The RelationshipThe Relationship

Networking Networking

Administrative AssistantAdministrative AssistantChance EncounterChance Encounter

Job InterviewsJob InterviewsCover LettersCover Letters

Use whenever you meet someone Use whenever you meet someone you would like to remember you.you would like to remember you.

Administrative AssistantAdministrative AssistantChance EncounterChance Encounter

Job InterviewsJob InterviewsCover LettersCover Letters

Use whenever you meet someone Use whenever you meet someone you would like to remember you.you would like to remember you.

Work Your PlanWork Your Plan

Business Cards/Resume Business Cards/Resume DiskDisk

Your Brand/Tag LineYour Brand/Tag Line

Keep It SimpleKeep It Simple

Contact InfoContact Info

Business Cards/Resume Business Cards/Resume DiskDisk

Your Brand/Tag LineYour Brand/Tag Line

Keep It SimpleKeep It Simple

Contact InfoContact Info

Leaving Your LegacyLeaving Your Legacy

Define Your ValuesDefine Your Brand Define Your Brand

Define 30 Second CommercialDefine 30 Second CommercialCreate Your LegacyCreate Your Legacy

Attend Networking EventsAttend Networking Events

Define Your ValuesDefine Your Brand Define Your Brand

Define 30 Second CommercialDefine 30 Second CommercialCreate Your LegacyCreate Your Legacy

Attend Networking EventsAttend Networking Events

ReviewReview

REMEMBER REMEMBER

It’s not who you know!It’s not who you know!

It’s WHO KNOWS YOU!It’s WHO KNOWS YOU!

REMEMBER REMEMBER

It’s not who you know!It’s not who you know!

It’s WHO KNOWS YOU!It’s WHO KNOWS YOU!

QuickTime™ and aBMP decompressor

are needed to see this picture.

Good vs. Great

Every encounter is a job interview

Respond vs. Reacting

Game Face

You are only as good as your last task/project

Know your value; Do not look to others to feel good about yourself/performance

Write your own script, don’t be an extra in someone else’s movie

Differentiate yourself – What do you do better than anyone else

Good vs. Great

Every encounter is a job interview

Respond vs. Reacting

Game Face

You are only as good as your last task/project

Know your value; Do not look to others to feel good about yourself/performance

Write your own script, don’t be an extra in someone else’s movie

Differentiate yourself – What do you do better than anyone else

Once You Get The JobOnce You Get The Job