Get Started: Facebook Ads

Tutorial

Facebook Ads are advertisements that appear in

News feed and right column on desktops, as well as News feed

on mobile

Why advertise on Facebook?

Here are some reasons

*as of second quarter of 2016

More than 1.7 Billion active users per month*

Specific audience targeting

capabilities

Facebook is a platform that helps influence

buyers’ decision

Use reporting tools to measure

your ads’ performance

Let’s start!

Log-In or Sign-up to Facebook

On your personal account click the

drop down arrow

Click Create Ads

It will redirect to www.facebook.com/business

You can also Log-in directly to

www.facebook.com/business

Click Create Advert

It will redirect to www.facebook.com/ads

Facebook Ad page

On the left is a Step-by-Step guide on how

to create an Add

Step 1

Creating an ad

1. Choose your objective

Boost your posts gets people to see and

engage with a Page post

Connect your business Page to

more people

Promote your business to people

located nearby

Reach more people to increase brand

awareness

Increase website visits

Get people to install your app

Get more people to see and respond to

an event

Promote videos to raise brand awareness

Create a form that will collect information from people

Drive valuable actions on your

website

Increase engagement in your app

Promote an offer, discount

or deal

Ads that automatically

show products from catalogue

Ads that automatically

show products from catalog*

*See slide 95 for creating a catalog

Set a spend limit to your ad campaign

or add later

Add a name to your campaign

Click Create Ad Account

Step 2

Creating an ad

2. Create your Ad account

Select a country

Select a currency

Select a Time Zone

Add an Ad Account name or add later

Click Continue

Step 3

Creating an ad

3. Define your audience, budget and

schedule

Customize the following fields according to the

ad’s objective

Custom Audience shows

ads to your contacts, web visitors, or app

users

Click Create New

Select between Custom

Audience or Lookalike Audience

Type and select

location

Select a specific

audience based on location

Type countries,

states/regions, postal

codes, cities, addresses or Target Market

Areas

Add multiple locations

Select an age range

Choose Gender and Languages

Target specific

audience based on

demographic, interests, or

behavior

Reach people who have a

specific kind of connection to

your campaign

Click Save This Audience

Choose where you want your ads to show on

Facebook

And the placements that

are most important to

you.

Select specific mobile devices

Budget & Schedule

Determine how much you want to spend and

set a date

Daily Budget is an average of what you

spend every day

Lifetime Budget is the maximum spend during the lifetime of the ad set

Add the amount here

Choose whether to run the ad continuously

Or set a start and end date

The total amount spend is calculated below depending

on the set budget

Click Advanced Options to optimize ad

Select what to value the most in Optimization for

Ad Delivery

Bid Amount determines how Facebook can

effectively optimize ad delivery

Determines when you pay for your ad

Schedule ads for specific hours or days of the week

Standard is the preferred choice for

most advertisers

Accelerated is useful for time-sensitive events

Name that describes the audience,

scheduling or ads

Click Continue once done

Step 4

Creating an ad

4. Set Format, Media and Page & Text

Add Media

Depending on the objective, use images, videos, existing posts, etc.

Media specific recommendation

are on the left

Select, edit or add Facebook page

Add Text/Caption

Preview your post in

different media

Click Review Order

Click Place Order if

everything is ok

or Edit Order if

there’s a change

Wait for your ad to be processed

Add payment details

Click Continue

Manage your campaigns in the Facebook Ads Manager

Creating a catalogue for Promote a Catalogue

campaign

Click Get Started

Click Create Catalogue

Add Product Catalogue Name

Add Product Catalogue Name

Click Create

Click +Add Product Feed

Add Feed Name

Choose a Currency

Select Upload Type

Click Next

Schedule Uploads

Add Feed URL

Add Username & Password

Click Upload once done

Manages multiple Facebook accounts using

business.facebook.com

“Never stop testing, and your advertising will never stop improving.”

- David Ogilvy

Thanks!

Ivy T.

Virtual Professionalwww.indieivy.com