07/17/18 Marketing | University of Portsmouth

Marketing(Session 2017-18)

U20867 | Level 4

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118 items

Core Texts (8 items)It is essential that you have access to one of the following books throughout the courseand that you read the relevant chapter to the topic on a weekly basis. All are available toborrow at the University library or buy a copy so that you have it for future reference.

Essentials of Marketing - P. Baines, Fill, Chris, K. Page, 2013Book

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book

Key Concepts in Marketing - J. Blythe, 2009Book

Essentials of Marketing - F. Brassington, S. Pettitt, 2013Book | Print book also available, see below | Earlier editions available

Essentials of Marketing - F. Brassington, S. Pettitt, 2013Book | Earlier editions available

Marketing: Real People, Real decisions - M.R. Solomon, 2013Book

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Journals (28 items)

Marketing Journals (12 items)

European Journal of MarketingJournal

Journal of Industrial and Business ManagemenJournal

Industrial Marketing ManagementJournal

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Journal of Brand ManagementJournal

Journal of MarketingJournal

Journal of Marketing ManagementJournal

Journal of Marketing ResearchJournal

International Journal of Marketing StudiesJournal

Journal of Strategic MarketingJournal

Marketing ReviewJournal

WarcWebpage

Journal of Consumer ResearchJournal

Marketing Communications related Journals/Sources (5 items)

Journal of Marketing CommunicationsJournal

Journal of Advertising ResearchJournal

International Journal of AdvertisingJournal | University not subscribed

Corporate Communications: An International JournalJournal

Corporate Reputation ReviewJournal

Marketing Practioner Sources (Magazines) (11 items)Campaign, Marketing, Marketing Week plus national broadsheets which in include FinancialTimes, The Times, The Observer, The Guardian, and Daily Telegraph.

Advertising Age's Business MarketingJournal

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AdmapJournal

Campaign (UK)Journal

Marketing WeekJournal

Direct ResponseJournal

MarketingJournal

Financial TimesWebpage

Media WeekWebsite

Incentives and Promotions

RevolutionJournal

PR WeekJournal

Weekly Reading (82 items)To be reading in advance workshops

Week 1 (14 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Read chapter 1 [Marketing Principles and Practice]

References (13 items)

Essentials of Marketing - P. Baines, Fill, Chris, K. Page, 2013Book

The Marketing Mix - M.J. Baker, 2008Chapter

Principles of Marketing - F. Brassington, S. Pettitt, 2006Book | Earlier editions available

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News Analysis: Fit for purpose? - G. Charles, 2007Webpage

The marketing mix revisited: towards the 21st century marketing - E. Constantinides, 2006Article

Defining marketing: A market-oriented approach - C. Grönroos, 1989Article

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Essentials of Marketing - G. Lancaster, L. Massingham, R Ashford, c2002Book

New marketing litany; Four P's passe; C-words take over - B. Lauterborn, 1990Document

Marketing myopia - T. Levitt, 1960Article

The commitment-trust theory of relationship marketing - R.M. Morgan, S.D. Hunt, 1994Article

Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps - M.Zineldin, S. Philipson, 2007

Article

Week 2 (17 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Chapter 4 [Marketing Environment]

References (10 items)

Scanning the Business Environment - F.J. Aguilar, 1967Webpage | Not in stock

Environmental scanning: Radar for success - K. Albright, K. Albright, 2004Article

Principles of Marketing - F. Brassington, S. Pettitt, 2006Book | Earlier editions available

Marketing Management - P. Kotler, K.L. Keller, 2012Book | Earlier editions available

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Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Marketing Plans: How to Prepare Them, How to Use Them - M. McDonald, H. Wilson, 2011Book | Print book also available, see below | Earlier editions available

Marketing Plans: How to Prepare Them, How to Use Them - M. McDonald, H. Wilson, 2011Book | Earlier editions available

Introduction to Marketing: Theory and Practice - A. Palmer, 2012Book | Earlier editions available

How competitive forces shape strategy - M.E. Porter, 1979Article

Moodle Resources (6 items)

How to Perform SWOT Analysis - T. BerryWebpage

Waterstones websiteWebpage

Sixty-six managers depart Waterstones | The Bookseller - L. Campbell, 2013Webpage

Major restructure for Waterstones management staff - L. Campbell, 2013Webpage

MintelWebpage

Oxford University Press | Online Resource Centre | Marketing EnvironmentWebpage

Week 3 (10 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Chapter 2 [Consumer Buying Behaviour]

References (5 items)

Principles of Marketing - F. Brassington, S. Pettitt, 2006Book | Earlier editions available

Marketing communications: discovery, creation and conversations - Chris Fill, Sarah

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Turnbull, 2016Book

Marketing communications: discovery, creation and conversations - Chris Fill, SarahTurnbull, 2016

Book | Earlier editions available

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Principles of marketing - Philip Kotler, Gary Armstrong, 2016Book

Moodle Resources (4 items)

Oxford University Press | Online Resource Centre | Consumer Buying BehaviourWebpage | Baines, Fill, & Rosengren: Marketing 4e

Oxford University Press | Online Resource Centre | Consumer Buying BehaviourWebpage | Marketing - P. Baines, C. Fill, 2014 3e

Oxford University Press | Online Resource Centre | Activity 2.1: 41 QuestionsWebpage | This activity is an online quiz in which you can identify, through the

completion of a number of pre-score questions, your type of personality across certain keypersonality traits.

Homebase: Wonderfulisation - J. Chalfen, 2012Webpage

Week 4 (4 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Chapter 6 [Market Segmentation and Positioning]

Moodle Resources (3 items)

Oxford University Press | Online Resource Centre | Market Segmentation and PositioningWebpage | Baines, Fill, & Rosengren: Marketing 4e

Oxford University Press | Online Resource Centre | Market Segmentation and PositioningWebpage | Marketing - P. Baines, C. Fill, 2014 3e

Homebase: Wonderfulisation | warc.com - J. Chalfen, 2012Webpage

Week 5 (15 items)

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Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Read chapter 3 [Marketing Research and Customer Insight] and chapter 5

[Marketing Strategy]

Digital Trends ReportDocument

Further Reading (9 items)

The Data Protection Act 1998 & Market Research: Guidance for MRS Members September2003

Document

Principles of Marketing - F. Brassington, S. Pettitt, 2006Book | Earlier editions available

Marketing Research - P.M. Chisnall, 2005Book

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value- P. Doyle, 2008

Book

Marketing Management - P. Kotler, K.L. Keller, 2012Book

EuromonitorWebsite

Passport GMIDDocument

Mintel - Mintel International GroupDocument

Mrs.co.ukWebsite

Moodle Resources (4 items)

Oxford University Press | Online Resource Centre | Marketing StrategyWebpage | Baines, Fill, & Rosengren: Marketing 4e

Oxford University Press | Online Resource Centre | Marketing StrategyWebpage | Marketing - P. Baines, C. Fill, 2014 3e

Marketing Audit - Marketing Teacher - T. Friesner, 2014Webpage

Digital Trends Autumn - UK - September 2013Webpage

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Week 6 (9 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Chapter 8 [New Proposition Development and Innovation] and chapter 13

[Branding Decisions]

References (2 items)

Principles of Marketing - F. Brassington, S. Pettitt, 2006Book | Earlier editions available

Quality customer service: strategic advantage for the Indian steel industry - G. Sinha, T.Ghoshal, 1999

Article

Moodle Resources (6 items)

The end of the product life cycle? Education says goodbye to an old friend - L. Wood, 1990Article

Exploring branding strategies of FMCG, services and durables brands: evidence from India- B.J.S. Mann, M. Kaur, 2013

Article

Oxford University Press | Online Resource Centre | New Proposition Development andInnovation

Webpage | Baines, Fill, & Rosengren: Marketing 4e

Oxford University Press | Online Resource Centre | Innovation and New PropositionDevelopment

Webpage | Marketing - P. Baines, C. Fill, 2014 3e

Oxford University Press | Online Resource Centre | Branding DecisionsWebpage | Baines, Fill, & Rosengren: Marketing 4e

Oxford University Press | Online Resource Centre | Branding DecisionsWebpage | Marketing - P. Baines, C. Fill, 2014 3e

Week 7 (4 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Read chapter 9 [ Price and Customer Value Decisions]

Moodle Resources (3 items)

Oxford University Press | Online Resource Centre | Price and Customer Value DecisionsWebpage | Baines, Fill, & Rosengren: Marketing 4e

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Oxford University Press | Online Resource Centre | Price DecisionsWebpage | Marketing - P. Baines, C. Fill, 2014 3e

Oxford University Press | Online Resource Centre | Activity 9.1: Price and Customer ValueDecisions

Webpage | This activity will introduce you to evaluate the impact that purchase contexthas on the pricing of budget airline services..

Week 8 (1 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Read chapter 10 [Principles of Marketing Communications], chapter 11

[Configuring the Marketing Communications Mix] and chapter 12 (Ch. 17 in 3rd ed.)[Digital and Social Media Marketing]

Week 9 (2 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Read chapter 14 [Channels, Supply Chains, and Retailing] (Ch. 12 in 3rd ed.)

References (1 items)

Wired 12.10: The Long Tail - C. Anderson, 2004Webpage

Week 10 (1 items)

No specified readings

Week 11 (4 items)

Marketing - Paul Baines, Chris Fill, Sara Rosengren, 2017Book | Read chapter 13 [Branding Decisions]

Leisure Marketing: A Global Perspective - S. Horner, J. Swarbrooke, 2005Book | Islamic tourism case study, p. 388 | Print book also available, see below

Leisure Marketing: A Global Perspective - S. Horner, J. Swarbrooke, 2005Book | Islamic tourism case study, p. 388

References (1 items)

Introduction to Marketing: Theory and Practice - A. Palmer, 2012Book

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Week 12 (1 items)

No specified readings

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