MARKETING TRENDS

Presented by :Pravesh Shah 13-co-235Salman Ayoob 13-co-222Abhishek Verma 13-co-528

What is Marketing Trend ?

Market trends are the upward or downward movement of a market, during a period of time.

PAST PRESENT

FUTURE

PAST :1. Promotional Gifts : Promotional gifts are a fantastic example of

a marketing technique that has likely been around since not too much longer after the discovery of the concept of trade.

2. Coupons :

The ability to send mailers to very specific locations, down to the zip code or neighborhood, allows many service companies to identify and target their best potential customers. 

3. Jingles / Slogans –

The power of jingles, pitches, and slogans hasn’t diminished over time because they rely on human psychology and our shared capacity for language, rather than some fancy marketing trick. Catchy, memorable phrases have a way of sticking in peoples’ minds. I catch myself singing jingles all the time and not just current ones, either.

PRESENT :1. Flyers

This is the carpet-bombing method of cheap advertising. You find an area that you would like to do business in and you distribute flyers to all the mailboxes within reach. Your flyer should be brief and to the point, highlighting the services you offer and providing contact information. Offering a free appraisal, coupon or discount never hurts

2. Posters

Most supermarkets, public spaces and malls offer free bulletin board space for announcements and advertisements. This is a hit or miss method, but you should try to make your poster reasonably visible and have removable tabs that the customers can present for a discount. If there is one area that is producing the majority of your leads, you can better target your campaign (flyers, ads in papers catering to those areas, cold calling, etc.)

3. Value Additions:

This is one of the most powerful selling points for any product or service. On the surface, value additions are very similar to coupons and free appraisals, but they are aimed at increasing customer satisfaction and widening the gap between you and competition.Common value additions include guarantees, discounts for repeat customers, point cards and referrals rewards. Often the deciding factor for a person picking between one of two similar shops is whether he or she has a point card or preferred customer card.

4. Referral Networks:

Referral networks are invaluable to a business. This does not only mean customer referrals, which are encouraged though discounts or other rewards per referral. This includes business-to-business referrals. If you have ever found yourself saying, "we don't do/sell that here, but X down the street does," you should make certain that you are getting a referral in return.

5. Follow-Up:

Advertising can help you get a job, but what you do after a job can often be a much stronger marketing tool. Follow-up questionnaires are one of the best sources of feedback for how your ad campaign is going. Why did the customer choose your business? Where did he or she hear about it? Which other companies had he or she considered? What was the customer most satisfied with? What was least satisfying? Also, if your job involves going to the customer, make sure to slip a flyer into the nearby mailboxes, as people of similar needs and interests tend to live in the same area.

6. Cold Calling :

Unpleasant? Yes. Important? Yes. Cold calling, whether it is over the phone or door to door, is a baptism of fire for many small businesses. Cold calling forces you to sell yourself as well as your business. If people can't buy you, the person talking to them, then they won't buy anything from you. Over the phone you don't have the benefit of a smile or face-to-face conversation – a phone is a license for people to be as caustic and abrupt as possible (we are all guilty of this at one time or another). 

7. The Internet:

It is dishonest to pretend that the Internet is a cohesive whole for marketing – like a community hall you can put up a poster in or a section of the highway were you can buy billboard space. However, it is difficult to overstate the importance the Internet has on marketing. The previous methods of marketing have not changed in the last 50 years. The Internet has been born and evolved rapidly during that same time frame.

Add to this a social media presence (Facebook page, Twitter account) and the need for good SEO, and it can appear overwhelming. However, the technology has evolved to the point where Wordpress – just one example of a free HTML editor – can meet all these needs.

FUTURE :1) Mobile is going to become the center of marketing. 

From cell phones to smartphones, Tablets to wearable gadgets, The evolution of mobile devices is one of the prime factors

influencing the marketing world. As the focus is shifting to smaller screens personalized relationship with their customers by leveraging

the power of mobile.

2) Social Media will become the next Internet :

Social Media will become an integral part of marketingSocial has the full potential to become not just one of the channels but the channel.

3) Real-time data will rule :

Improve the efficiency of advertisingThe demand for real time information and capabilities will go up.

4) Apps introduction will be the idea of marketing as a service :

Help you on your daily run or an app where you catch virtual butterflies Interact with the consumerApps may work better for brands which are more transactional, such as Starbucks

5)Viral advertising will become a new way of grabbing attention :

6) Mobile money is becoming the norm :

Cash less transaction Tension freeProper Account

7) Instant messaging is a new tool for getting closer to the customer:Brands are communicating directly with the customer on a one-to-one basis.

Challenge would be the consumer doesn’t want to receive spam every day

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