Marketing tools

New web sites

About the new web sites

Purpose- Increase brand awareness- Educate the target group

1. Why hearing products?2. In which situations?3. How does it work?

Target groupsPrimary End users and

relativesSecondary Professionals

About the new web sites

Available domains• Com, se, us, de, dk and no• Extranet for distributors (.com, se, dk,

de, no)

New features…

Sound demo

Extranet

Extranet - How to register

1. Go to http://www.comfortaudio.com/register-user/

2. Fill out the password: comfort123

3. Fill out the form and click Register.

4. An auto generated password will be send to your e-mail.

Use this password to login on http://www.comfortaudio.com/extranet/

Developments 2012

• Sound demo• Videos• Test datas

Graphic Guidelines

Logotype and colors

On going marketing activities

On-going and recent activities

• Roll-out of Comfort Digisystem Receiver DT10

• Two prestige awards – Best New Product at

AudiologyNow!– Swedish Embedded Award

• Articles and PR in magazines• Newsletters

Marketing activities 2012

Marketing and sales support material

Market segment Material AvailableProduct launch Receiver DT10 Roll-out sales material available to order (extranet)

Next step sales support kit March-April

School Trifolder (eng) available to order

New “brochure” March

At Work New “brochure” June

CI and bone-anchored HA Trifolders – school & work (eng) available to order

Compatibility overview Available (extranet)

Technical information and sales material

successively during 2012