MARKETING TIPS

BY: Mohammed Refaat

RUNNING a

business

Many Skills

Financial

People management

Strategic thinking

Tactical Operations

Marketing

Your targeted customer

Offer right

product

Price that acceptable

to the customer

& based on their

perception of value

Cost that allows you

to be profitable

Customer value proposition CVP

Marketing Fundamentals

. Define customer needs . Identify the targeted customer

. State the difference from competition. Explain the benefit of this difference to the customer

. Indicate how to provide the firm’s offerings

Provide food and drinks

At consistent quality globallyServed quickly &

friendly To younger people

and families

WHATIS

?

“Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the right

level of communication profitably”- Chartered Institute of Marketing (UK)

“The performance of business activities that direct the flow of goods and services from producer to consumer or user”

- American Marketing Association

“The aim of marketing is to make selling superfluous” – Peter Drucker

A combination of selling, advertising and promotion

ie: marketing is find out what

customers want and Produce & deliver it.

They all mean the same thing

To understand what is marketing

You should understand

4Ps