1. Were the marketing tech behind the brands you knowRetail/CPG Travel & Hospitality Communications & Media Internet & eCommerce Technology Financial Services& Insurance

2. What do I do?I am a marketer.Ive written 3 books.Director, Global ContentSalesforce Marketing Cloud@kyleplacy 3. Whats Next?@kyleplacy 4. Click the center icon >>>>>and browse for the image you want to insert.IF IMAGE INSERTS IN FRONT OF FOOTER,Right click on the image andSelect Arrange/Send to Back 5. Whats Now? 6. one.MomentsMatter@kyleplacy 7. @kyleplacy 8. two.ConnectedConsumer@kyleplacy 9. Mobile Penetration Rate (Total Population)70605040302010064.652.256.446.932.7 33.124.719.662.250.956.443.5Australia Canada China Japan UK USA@kyleplacy 10. Smartphone massivegrowth potential withonly 30% of total market.Mary Meekers 2014 Internet Trends Report@kyleplacy 11. 100% Y/Y@kyleplacy 12. 91% of mobile consumersindicated that access tocontent across all deviceswas important.Salesforce Marketing Cloud Mobile Behavior Report@kyleplacy 13. The connectedconsumer isconstant.@kyleplacy 14. @kyleplacy 15. 83% of US consumersresearch products whilein-store on their mobilephone.Googles Our Mobile Planet Report@kyleplacy 16. three.The AmazonEffect/Affect@kyleplacy 17. three.The AmazonEffect/Affect@kyleplacyeCommerce 18. @kyleplacy 19. @kyleplacy 20. via ben-evans.com@kyleplacy 21. via ben-evans.com@kyleplacy 22. via ben-evans.com@kyleplacy 23. @@kyklyelpelpalcaycy#m#EixTwFeOstM14 24. four.@kyleplacyContentPersonalization 25. 69% of email consumersunsubscribe because brandssend too many emails.@kyleplacy 26. The Approach toPersonalized ContentGuided SellingPredictive Intelligence@kyleplacy 27. 1,500,000personalized interactions havebeen sent from our platform sincethe beginning of this preso@kyleplacy 28. It is about movingfrom push topersonalized. 29. @kyleplacy 30. @kyleplacy 31. @kyleplacy 32. @kyleplacy 33. five.@kyleplacyCollaborativeEconomy 34. An economic model wherecreation, ownership andaccess are shared betweenpeople and corporations. 35. @kyleplacy@kyleplacy #mixwest14 36. @kyleplacy 37. @kyleplacy 38. @kyleplacy@kyleplacy #mixwest14 39. All told, they found that for every 1 percentincrease in the number of Airbnb bookings,there is a .05 percent decrease in hotelrevenueStudy by Boston University@kyleplacy 40. Source: Airbnb 2013 annual reportAirbnb Bookings2009-2013@kyleplacy 41. @kyleplacy@kyleplacy #mixwest14 42. @kyleplacy@kyleplacy #DMAI14 43. How do we make onedepartments outputsanother departmentsinputs?@kyleplacy 44. Percent of Marketers Rating Cross-FunctionalRelationships as Absolutely Critical/Very ImportantHead ofSales86%CEOHead ofProductCOO CIOCFO78% 70% 67% 56% 37% 45. six.HumanizingAutomation@kyleplacy 46. We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 47. Meet KyleHes the owner of a growing small business inBoston.As a father of 4 kids hes very cost consciousand drives or takes the train to most locations.While a subscriber of T & H Clients brandXand brandY emails, hes not a loyalty member. 48. An Upcoming TripKyle has an upcoming trip in two weeksto conference in Texas. He startssearching on brandX.com for a hotel. 49. Promo EmailKyle receives a promo email frombrandX with special rates for the month.The top three are close to his upcomingtrip in Texas so he clicks through andbooks.EmailKyle, Check Out This Months Top RatesFrom Portland to Portland weve got you covered.From $84.15Dallas, TXLove FieldGet the most out of your next Dallasbusiness trip and book a room at ourbrandX by T & H Client Dallas LoveField hotel.Read moreBook NowFrom $101.15Irving, TXLas ColinasbrandX by T & H Client Dallas/LasColinas hotel, near Dallas Fort WorthInternational Airport. Located offRoute 114Read moreBook NowFrom $101.99Richardson, TXRichardsonNestled in the heart of the Corridor north of downtown TX, the brandX by T & H Richardson/DallasRead Book Now 50. Confirmation EmailKyle receives his confirmation emailwhich invites him to enroll in T & H ClientRewards.EmailWelcome!Your brandX by T & H Client Confirmation is below.NameT & H Client RewardsConfirmation NumberArrival DateDeparture DateCheck-In TimeCheck-Out TimebrandX Love Field650 N. StemmonsFreeway, I-35E Exit434A Empire Central,Dallas, TX 75247 USKyle ThompsonEnroll Now74589AH67DH1/24/141/26/143:00 PM11:00 AM 51. Welcome SeriesUpon signing up for T & H ClientRewards Kyle receives a series of 3emails from the Welcome dripcampaign which aims to: Thank Educate about the program Incentivize to complete hisprofileEmailTotal Points; 0Welcome To T & H Client RewardsFree Bonus Points!Tell us more about yourself andreceive bonus points towardsyour next free stay.Complete Your Profile 52. Browse Retarget EmailKyle receives a browse retarget email thatevening which reminds him of the freebreakfast and wifi available at brand Y.As a result he books his stay.EmailYour Parsippany Stay AwaitsGet a free, hot breakfast and WiFi at brandYbrandY Parsippany949 Route 46,Parsippany, NJ 07054 USA warm bed, hot breakfast, and freeWiFi come standard when you stay atbrandY.Book Now 53. Gets a notificationAfter checking-in he gets a push message witha $5 off coupon. 54. Gets a notificationBefore retiring for the evening Kyle receives aPush Notification reminding him of the freebreakfast in the morning. 55. Gets a notificationAfter he leaves for his presentation in themorning he receives a Push Notification asking ifhed like to receive an email copy of his stayreceipt. 56. Email ReceiptAfter his stay Kyle receives an e-Receipt with apartner offer to sign up for the T & H ClientRewards Visa.Inbox (1)E-ReceiptYour Recent Stay e-ReceiptbrandY949 U.S. 46,Parsippany, NJ07054RoomArrival DateDeparture DateAdult/ChildRoom RateRate PlanT & H Client Rewards #2131/27/141/28/141/0$59.00LW-T675930992Stay Total $65.24EARN POINTS TOWARDSFREE NIGHTSWITH T & H Client REWARDS VISA 57. Email NewsletterFast-forward 3 months Kyle receives hismonthly rewards newsletter and there is apromotion for a trip finder. He has traveled alot and accumulated a lot of points and isready for a last minute vacation with thefamily.EmailTotal Points; 42,000T & H Client Rewards NewsletterHow will you use your rewards?Want to find the perfect getaway?Try our all newTRIP FINDERStart Now 58. Trip FinderKyle answers a series of questions whichhelps the ExactTarget Customer Intelligenceengine determine the best trip for him.Web Browser Mon 3.31 PMT & H Clientrewards.com/tripfinderFind Your Perfect TripHow will you arrive at your destination?o Driveo FlyBack Next 59. Trip FinderAfter he submits his answers T & H Clientdisplays the results.Web Browser Mon 3.31 PMT & H Clientrewards.com/tripfinderYour Perfect Trip ResultsT & H Client Grand Resort - Walt Disney WorldOrland, FLLocated in the heart of Orlando, Florida, enjoysophisticated charm and Mediterranean-inspired comfortminutes from the areas top theme parks, golf coursesand attractions. T & H Client Grand Orlando Resort issurrounded by 500-acres of the stunning woodlands ofBonnet Creek.Book Now 60. On VacationOn day two at the pool he posts a picture of thefamily enjoying the vacation.He then receives a response from T & H Clientwith an offer for free ice cream for the kidsduring his stayFacebookKyle Thompson5 minutes agoT & H Client Hotel Group2 minutes agoGlad youre enjoying yourstay. Bring this to theconcession stand for freeice cream for the kiddos! 61. The last trend...@kyleplacy 62. You are nottechnologyprofessionals@kyleplacy / #LDA2014 63. You are notdirectors offinance.@kyleplacy 64. Or the CTO.CMO. CIO.CFO. COO.@kyleplacy 65. or the CEO@kyleplacy 66. You are experiencemakers & managers.@kyleplacy 67. Experience is the only thingthat makes you relevant...It starts with data/technologyand ends with the customer. 68. Six Trends Disrupting Consumer Behavior1. Moments Matter every touch point and every connection is an opportunity todeliver a seamless brand experience to delight your customers2. Connected Consumer every business is a mobile business.3. The Amazon / eCommerce Effect Amazon and Alibaba have the ability to disruptany industry and quickly4. Content Personalization massive lift in all success metrics with the use ofpersonalized content5. Collaborative Economy people have the ability to bypass inefficient companies bybuilding processes and economies using technology6. Humanizing Automation build messaging strategy around the individual@kyleplacy