marketing services

Infogroup Marketing Solutions

Email Marketing

Infogroup offers 2.5 million businessand more than 60 million consumeremail addresses, plus:• 1.2 million U.K. business email addresses• 140,000 Canadian business email addresses• More than 80,000 U.S. churches and religious organizations• 200,000 physicians and surgeons and 50,000 dentists

Every email address is CAN-SPAM compliant andpermission-based. We can also provide contact information… great for follow-up marketing!

Need an email campaign? We design,we email, we track!• We can help you compile your email list• Our expert designers will create an HTML email creativedesigned to deliver and get you results• We will test your creative and broadcast your campaign• We provide tracking so you can see how your audienceresponded

We also offer email appends – let us matchyour customer files to our database and addemail addresses where available.

Already have email addresses?Create campaigns using your own listwith Email Direct:• Build your list – Instantly view how many email addressesare available on every search. You can also run retentioncampaigns using your own database.

• Design your email – Use our custom-designed templatesand personalize it with your own copy, logo, artwork or links.You can even upload your own design.

• Manage your campaign – Schedule your campaign andsend a follow-up campaign.

• View the results – See how your audience responded anduse that knowledge to create more effective campaigns.

Call Amy Shafer at 402.537.6716 oremail: [email protected]


Direct Mail

Need a customized piece?Our experts can design, print and mail your direct mail piece foryou. Our creative solutions include:• Full-color postcards in a variety of sizes – perfect for specialevents, announcements, and special offers and discounts• Personalized letters and envelopes – ideal for educating orexplaining, telling a story or personalizing your message• Full-color brochures and self-mailers – an affordable way tocreate pieces that involve and interest your customers• Updates to your existing pieces – Our experienced designteam can give your marketing piece a fresh look

We do it allWe take care of the legwork while you run your business.

• We design – Let our knowledgeable staff help you put togetherthe right piece.

• We print – Why hassle with shopping for prices, learning thelanguage and sending out files? We’ll take care of it all for you.

• We mail – We’ll handle the mailing requirements and get it outon time.



Database Processing & Customer Analysis

• Postal processing – Is your customer mailing list outdated?We can help update and provide your customers currentmailing address. This will save you money on undeliveredmail pieces.• Business and consumer data appends – Have a nameand address, but need their number? We can do that. Wealso have more than 130 demographic selections and morethan 50 business selects available.• Email appends – Enhance your existing customer file byadding accurate and deliverable email addresses. Thisservice can also append corresponding names andaddresses to your email file.• File suppressions – Don’t want to purchase data or mail toyour current customers? No problem, we can suppress themfrom your new lists.

Customer AnalysisUnderstanding your best customers – their attitudes,purchase patterns and demographic profiles – is the key tobuilding effective marketing and customer relationshipmanagement programs.

Once you know your customers characteristics, you can applythat knowledge toward finding the most profitable prospects inyour market area.

That’s what our Customer Analysis Service is all about. Wewill analyze your customers to identify their commoncharacteristics. We’ll them match your customer recordsagainst our database and provide a report that clearly showsyour best prospects based on market penetration.

Customer analysis helps you become amore effective marketer by:• Targeting more intelligently• Identifying who stopped buying and who’s at risk of leaving• Knowing who should be contacted, when, how and withwhat offer• Increasing response performance and ROI• Distinguishing between unique market segments• Achieving consistent, repeatable results



InfoLeads & ExpressUpdateUSA


InfoLeadsEvery single day, millions of people search the Internet. Just imagine how many of those people you could convert into newcustomers if your business could be found online.

Advertise your business online, get customers with InfoLeadsInfoLeads is a simple “set and forget” solution for online lead generation. From creating your ad to delivering quality leads,we handle everything so you can focus on growing your business.

It’s easy – just tell us a little about your business and we will:

• Create an online ad for your business• Place your ad across major search engines such as Yahoo!, Googleand Bing• Drive business to your ad• Build a specialized Web page detailing your products and services• Provide monthly reports so you can measure performance andtrack growth

InfoLeads is the simple, instant and profitable way to connect withnew customers online.

ExpressUpdateUSAExpressUpdateUSAmakes it simple to include and update yourbusiness information in the Infogroup database. The result?Your business gets maximum exposure toInternet search engines, in-carnavigation and mobile devices.

Experience theExpressUpdateUSA advantage:• Express – Your business information is quickly included in the Infogroup database• Accurate – We verify your information to ensure it’s accurate and up-to-date• Enhanced – We add valuable details such as hours of operation, credit cards accepted, URLs, etc.• Reach – Your business information is distributed to hundreds of Infogroup partners reaching millions of consumers online, on theroad and on the go!


Text Messaging

Consumers love to textOn average, text message campaigns have an 80% open rate.Since your subscribers have agreed to receive your offers andmessages, you know they are interested in your business.

It’s flexibleWith text messages sent and received within minutes ofstarting your campaign, you can use this channel to offerquick specials, such as driving traffic to your store on a slowMonday afternoon or announcing specials just before thelunch hour.

It’s immediateJust like email, text messages are delivered within secondsof sending it. Since the majority of cell phone users carrytheir phones with them at all times, yourmessage has a greater chance of being read.

It’s measurableBecause delivery can be tracked, campaignscan be monitored in real-time.

Launch your campaign todayInfogroup’s Text Messaging Service is a simple, cost-effectiveway to reach millions of consumers anywhere – at work, athome, in the car. Launch a standalone mobile campaign andquickly reach more than 62 million consumers.

Or combine your text message campaign with direct mail oremail to build brand recognition, promote new products andservices, complete short polls, or build your own opt-indatabase.

Our text messaging service is:• Effective – Text message campaigns have more than an80% open rate

• Fast – Campaign can be completed in 3-5 days

• Measurable – Responses can be tracked

• Affordable – Mobile marketing iscost-effective compared to traditionalmarketing channels

• Permission-based – Mobile phonenumbers available for text messagingcampaigns are 100% opt-in


marketing services

Documents

email campaign

email list

email file

dentistswith email

deliverable email addresses

html email creative

marketing piece

business place