marketing project showcasing etsy

11
NON-STORE RETAILING

Upload: lauren-dannemiller

Post on 13-Apr-2017

151 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: Marketing Project Showcasing Etsy

NON-STORE RETAILING

Page 2: Marketing Project Showcasing Etsy

WHAT IS NON-STORE RETAILING?

The selling of goods or services outside the confinement of a retail facility

Allows customers to shop without visiting a physical store location

Benefits for consumers- Convenience

Benefits for producers- rapid growth compared to instore retailing

Page 3: Marketing Project Showcasing Etsy

FORMS OF NON-STORE RETAILING

Automatic Vending Direct Retailing Direct Marketing E-tailing

Page 4: Marketing Project Showcasing Etsy

E-TAILING The sale of goods/services through the

internet Transformed by EBay and Amazon in

1995

2015- e-tailing contributed $345.21 billion up 13.2 % from 2014

Page 5: Marketing Project Showcasing Etsy

BACKGROUND & HISTORY

Etsy launches as an online marketplace

Etsy becomes a certified B corporation for their social and

environmental performance2005

2007

2012

2013

Etsy Mobile App is launched

2015

Traded publicly on the NASDAQ stock

exchange

Page 6: Marketing Project Showcasing Etsy

SHOP CATEGORIES JewelryVintageArtClothing & AccessoriesChildrenWeddingsHome & Living

Page 7: Marketing Project Showcasing Etsy

BENEFITS OF SELLING ON ETSY

Affordable alternative for shopkeepers to sell their goods

Creates world wide reach

RENT SALES

TAX

OVERHEAD COST

Page 8: Marketing Project Showcasing Etsy

WHAT IT COST TO RUN AN ETSY SHOP

0.20 cents per item posted

3.5% transaction fee

Page 9: Marketing Project Showcasing Etsy

ONLINE COMPETITORS

Many Handmade Marketplace Competitors

Page 10: Marketing Project Showcasing Etsy

PERSONAL OPINION/EXPERIENCE

Page 11: Marketing Project Showcasing Etsy

CONCLUSION