MARKETING PROJECT FOR M-IZEPRESENTED BY

NICHOLAS VERRASTRO

“Don’t Trust the Salesman”M-ize.com

CUSTOMER PAIN POINTS

Consumers do not have access to accurate product information on the internet

Information overloadPeople do not trust what they read about

products onlineConsumers do not have an everyday social

networking environment to share their experiences and opinions about products

TARGET MARKET

College studentsWomen ages 35+

COMPANY AND INDUSTRY

COMPANY

Internet social media based platform where consumers can connect with each other as well as manufactures about product purchases and information

INDUSTRY

- Social Media- Online Purchasing- Mobile Purchasing

STRATEGIC SOLUTION

• Show cost effectiveness; how the product can increase revenue and profit

• Target new companies, ie restaurants, clothing, services in the Tampa Bay Area

• Advertising blitz, print and internet; set up client meetings

• Possibly create a referal bonus system

• Show consumers effectiveness and ease of use

SMART GOALS

Have 2 million users by the end of 2013Deliver 250 flyers by May 13th, 2013 to USFSend 500 e-mails to potential users by May

13th, 2013

MARKETING COMMUNICATIONS

Social Media E-MailsEventsInternet PresenceAd’s

BUDGET

IMPLEMENTATION

CONTROLS

Measure progress

See how many new clients were generated

Adjust for future use

CALL TO ACTION

SIGN UP WITH M-IZE.COM!!!

VISIT M-IZE.COM FOR MORE INFORMATION

REFERENCES

M-IZE.COMINTERVIEW WITH BRUCE BURKE : M-

IZE.COM’S CHIEF MARKETING OFFICER