marketing plans for 2011 people don’t plan to fail, they just fail to plan
TRANSCRIPT
Marketing Plans For 2011People don’t plan to fail, they just fail to plan
Copyright 2010 Advanced Automation
Designing
Funding
Promoting
Tracking4
3
2
1
Our Goal In This Class
Copyright 2010 Advanced Automation
Designing
What are you passionate or knowledgeable about?How many prospects are there?What is the average size account?Who is the competition?How much money do you want to make?What do the carriers want?How competitive are they?Who is going to sell it?
Your marketing plan should be a detailed schematic that covers every aspect of your marketing efforts.
Copyright 2010 Advanced Automation
CarriersCo-op dollarsDirect payment for costs
You need a clear plan with financial projections
ProducersCommissionDirect cost
Mailing listsPostageBrochures
FundingThere will always be costs associated with a marketing plan. Decide up front where the money will come from.
Copyright 2010 Advanced Automation
InternetLanding PagesSearch Engine OptimizationWebinarsWebcastsLunch & Learn
PromotingHow will you spread the word to your target markets to promote your marketing plan?
Copyright 2010 Advanced Automation
PromotingHow will you spread the word to your target markets to promote your marketing plan?
Copyright 2010 Advanced Automation
ToolsCoolersMagnetic car signsTV screens
PromotingHow will you spread the word to your target markets to promote your marketing plan?
Copyright 2010 Advanced Automation
In Person Centers of influence Seminars Trade Shows Cold Calls
PromotingHow will you spread the word to your target markets to promote your marketing plan?
Copyright 2010 Advanced Automation
Advertising Commercials Newspaper Professional Magazines Direct mail
PromotingHow will you spread the word to your target markets to promote your marketing plan?
Copyright 2010 Advanced Automation
Agency Management SystemSpreadsheetProgress ReportsOpen for Questions
TrackingIf you don’t keep score then why play the game? It is critical that youhave a system to measure your results and profits.