Marketing Planning OverviewDateMarketing Planning Overview CustomizablePowerPointTemplate

Example threeExample fourExample twoAgendaExample onePROGRAM OVERVIEW1234

Overall Marketing Planning

GOALSGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text. ObjectivesTASKSGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text. RESOURCESGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text. EVALUATIONGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

StrategiesPROVEN METHODSNEW METHODSPOSITIONING STRATEGY

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Marketing Program Planning

TacticSample Text. Replace me with your own text.TacticSample Text. Replace me with your own text.TacticSample Text. Replace me with your own text.Marketing StrategyMarketing Program PlanningMarketing StrategyMarketing StrategyPrimary Objective

SocialWebinarsPPCPaid ProgramsNurturing & DB EmailsFEBARCS & PILLARSAdd audience or persona Add audience or personaAdd audience or personaHigh Level Program Planning TemplateJANMARAPRMAYJUNJULEVENTSAUDIENCE & SEGMENTSONGOINGAVERAGE / MONTHx programsx webinarsx live eventsx paid programsApplicable EventApplicable EventApplicable EventApplicable EventApplicable EventHigh Level Program InitiativeHigh Level Program InitiativeHigh Level Program Initiative

Yearly Program View by QuarterQ1Program 1Program 2Program 3Program 4Program 5Program 6Q2Program 1Program 2Program 3Program 4Program 5Program 6Q3Program 1Program 2Program 3Program 4Program 5Program 6Q4Program 1Program 2Program 3Program 4Program 5Program 6

Q3 13Program RoadmapTACTICTACTICTACTICTACTICTACTICTACTICTACTICTACTICQ4 13Q1 14Q2 14Initiative 1Initiative 2Initiative 3Initiative 4TACTIC

Product Launch Program PlanCONTENTEMAIL TACTICSEVENTLEAD GEN TACTICS1 HCEmail 1Email 2Email 3eBookCheatsheetDatasheetBlog PostWebinar 1Webinar 2In-Person EventSocialPPC CampaignPaid Email CampaignDirect MailSalesCall-down

Funnel Analysis: Program A (Webinar Example)WHERE ARE THERE OPPORTUNITIES?Current List for Program Send(X number of leads)Webinar Sign-Ups(X%)Webinar Attend(X%)Webinar Follow Up Includes Offer for Demo(X%)Attend(X%)Good Leads(X%)Opportunities(X%)Won(X%)Program Launch Date:Goals:List Size:Roughly X% Register ~ X NumberWebinar Dates:X% Attend X NumberX% Register for Demo X NumberX% Fit the Right Profile X NumberX% Fit the Right Profile X NumberOf those that attend the demo, X% become opportunities X NumberWin X% - X Wins

Awareness / Lead GenCampaign DetailsMARKETING-SALES FUNNELGOALACTIVITYInterestDemoOppsWonGoal 1Goal 2Goal 3Activity 1-5Activity 1-5Activity 1-5

Content Initiative Planning

Content PlanningQ1Q2Q3Q4ONGOING INITIATIVEONGOING INITIATIVEONGOING INITIATIVE

Theme 1Theme 2Theme 3Theme 4EbookEbookEbookEbookInfographicInfographicInfographicInfographicSlide DeckSlide DeckSlide DeckSlide DeckBlog PostsBlog PostsBlog PostsBlog Posts

VideosPer QuarterSlide DecksPer QuarterInfographicsPer MonthEbooksPer MonthContent Program Drill-Down Per QuarterGOALS:XXXX

Messaging ArcProduct LaunchesTrend RelatedPartner/Thought LeaderSEOAsset 1Asset 1Asset 1Asset 1Asset 1Asset 2Asset 2Asset 2Asset 2Asset 2Asset 3Asset 3Asset 3Asset 3Asset 3Asset 4Asset 4Asset 4Asset 4Asset 4

Event Planning

Yearly Events CalendarEvents

EventsDateActivityLead GoalActual Lead #Event aDate a Activity aGoal aLead a

Yearly Webinar Calendar

Webinar NameDateSpeakersRegistration GoalActual RegistrationWebinar aDate a Speaker aGoal aRegistration a

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