marketing plan - sample version

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Sunflower Organics Sunflower Organics Sunflower Organics Sunflower Organics Social Media Marketing Plan Social Media Marketing Plan Social Media Marketing Plan Social Media Marketing Plan

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Page 1: Marketing Plan - Sample Version

Sunflower OrganicsSunflower OrganicsSunflower OrganicsSunflower Organics

Social Media Marketing PlanSocial Media Marketing PlanSocial Media Marketing PlanSocial Media Marketing Plan

Page 2: Marketing Plan - Sample Version

The greatest wealth is healthThe greatest wealth is healthThe greatest wealth is healthThe greatest wealth is health ----VirgilVirgilVirgilVirgil

Page 3: Marketing Plan - Sample Version

ÂIt is health that is real wealth and It is health that is real wealth and It is health that is real wealth and It is health that is real wealth and not pieces of gold and silver.not pieces of gold and silver.not pieces of gold and silver.not pieces of gold and silver.””””

Page 4: Marketing Plan - Sample Version

Honey is a fountain of the youth! Honey is a fountain of the youth! Honey is a fountain of the youth! Honey is a fountain of the youth!

Sunflower Sunflower Sunflower Sunflower OrgancisOrgancisOrgancisOrgancis

Page 5: Marketing Plan - Sample Version

The ancient Greeks and Romans fed their The ancient Greeks and Romans fed their The ancient Greeks and Romans fed their The ancient Greeks and Romans fed their

atheletesatheletesatheletesatheletes bee bee bee bee bread(abread(abread(abread(a combination of raw honey combination of raw honey combination of raw honey combination of raw honey

+ bee pollen) to enhance their athletic abilities. + bee pollen) to enhance their athletic abilities. + bee pollen) to enhance their athletic abilities. + bee pollen) to enhance their athletic abilities.

Page 6: Marketing Plan - Sample Version

The early Egyptians used a combination The early Egyptians used a combination The early Egyptians used a combination The early Egyptians used a combination

of pollen and honey as a rejuvenating of pollen and honey as a rejuvenating of pollen and honey as a rejuvenating of pollen and honey as a rejuvenating

medicinal agent. It has been called the medicinal agent. It has been called the medicinal agent. It has been called the medicinal agent. It has been called the

"fountain of youth" "fountain of youth" "fountain of youth" "fountain of youth"

Page 7: Marketing Plan - Sample Version

Honeybee venom, bee pollen, raw honey, royal Honeybee venom, bee pollen, raw honey, royal Honeybee venom, bee pollen, raw honey, royal Honeybee venom, bee pollen, raw honey, royal

jelly and jelly and jelly and jelly and propolispropolispropolispropolis are the products generally are the products generally are the products generally are the products generally

considered to have medicinal benefits. These considered to have medicinal benefits. These considered to have medicinal benefits. These considered to have medicinal benefits. These

products are said to be effective against a products are said to be effective against a products are said to be effective against a products are said to be effective against a

wide range of ailments, from arthritis and wide range of ailments, from arthritis and wide range of ailments, from arthritis and wide range of ailments, from arthritis and

chronic pain to multiple sclerosis and cancer. chronic pain to multiple sclerosis and cancer. chronic pain to multiple sclerosis and cancer. chronic pain to multiple sclerosis and cancer.

Page 8: Marketing Plan - Sample Version

Sunflower Organics helps you Sunflower Organics helps you Sunflower Organics helps you Sunflower Organics helps you

staying healthy with honey! staying healthy with honey! staying healthy with honey! staying healthy with honey!

Page 9: Marketing Plan - Sample Version

Our honey is good Our honey is good Our honey is good Our honey is good for you! for you! for you! for you!

16 oz bottle 16 oz bottle 16 oz bottle 16 oz bottle –––– Price $11Price $11Price $11Price $11

8 oz bottle 8 oz bottle 8 oz bottle 8 oz bottle –––– Price $ 8Price $ 8Price $ 8Price $ 8

AmbrosiaAmbrosiaAmbrosiaAmbrosia is a blend of raw California wildflower honey and bee pollen. There are over 60,000 mgs. of fresh bee pollen in each 16 oz. bottle of Ambrosia. Also available in 8 oz bottles.

AmbrosiaAmbrosiaAmbrosiaAmbrosia

Cinnamon AmbrosiaCinnamon AmbrosiaCinnamon AmbrosiaCinnamon Ambrosia is a blend of raw California wildflower Honey, bee pollen and certified organic powdered cinnamon.

Spicy Ginger AmbrosiaSpicy Ginger AmbrosiaSpicy Ginger AmbrosiaSpicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger.

Page 10: Marketing Plan - Sample Version

Spicy Ginger Ambrosia is a blend of raw

California wildflower Honey, bee pollen, certified

organic powdered cinnamon and powdered

ginger.

Our honey is good Our honey is good Our honey is good Our honey is good for you! for you! for you! for you!

16 oz bottle 16 oz bottle 16 oz bottle 16 oz bottle –––– Price $11Price $11Price $11Price $11

8 oz bottle 8 oz bottle 8 oz bottle 8 oz bottle –––– Price $ 8Price $ 8Price $ 8Price $ 8

LehuaLehuaLehuaLehua HoneyHoneyHoneyHoney is from the flower of the Ohia tree from Hawaii. It is white, thick and creamy with a fruity taste.

Hawaiian HoneyHawaiian HoneyHawaiian HoneyHawaiian Honey

Organic Spicy Lemon HoneyOrganic Spicy Lemon HoneyOrganic Spicy Lemon HoneyOrganic Spicy Lemon Honey is made from Lehua Honey, certified organic powdered ginger, cinnamon and essential lemon oil.

Christmas Berry HoneyChristmas Berry HoneyChristmas Berry HoneyChristmas Berry Honey comes from the Brazilian Pepper tree which is called the Christmas Berry tree in Hawaii

Page 11: Marketing Plan - Sample Version

Marketing Strategies

?

Page 12: Marketing Plan - Sample Version

Customers

Businesses

Increase Sales

CustomerRelations

Satisfied

Costumers

Online Visibility

Sunflower Organics

Good ImageProfessional

Marketing

Marketing

Social-Networking

Public Relations

Cooperation

Radio/TVEvents

AdvertisingE-Mail

Marketing

We can use these marketing

strategies to get them!

You want…

Page 13: Marketing Plan - Sample Version

Weakness Strengths

Threats + Opportunities

Goals Position Vision Mission

Actions

TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET!

Social-Networking

Public Relations

Cooperation

Radio/TVEvents

AdvertisingE-Mail

Marketing

Page 14: Marketing Plan - Sample Version

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Page 15: Marketing Plan - Sample Version

cÜÉwâvàá

Ta

rg

et M

ar

ke

t

Fitness

Studios

Home for

elderly

people

Moms

The Beauty

focused

Trend-

setters

The Health

focused

Opinion

Leaders

Elderly

People

Food

Restaurants

Health/

Grocery

Store

Page 16: Marketing Plan - Sample Version

MomsElderly

People

The Beauty

focused

Trend-

setters

The Health

focused

Opinion

Leaders

Businesses

The self-conscious people

Every day life

The multiplicators

Fitness

Studios

Home for

elderly

people

Food

Restaurants

Health

Grocery

Stores

Page 17: Marketing Plan - Sample Version

Directories

Blogging

Social Media

Sites

Communicate Interact Share

Home for

Elderly

People

Socialize

Grocery

Stores

Fitness

Studios

Food

Restaurants

Trend-setters

The

Beauty

focused

The Health focused

The Health focused

MomsElderly

People

Opinion

Leaders

Page 18: Marketing Plan - Sample Version

Always consider external and internal factors!

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Page 19: Marketing Plan - Sample Version

YOU

Interact

with

costumers!

Communicate!

Socialize!

Share!

Page 20: Marketing Plan - Sample Version

C I S S

-Communicate w. costumers

- Stay in contact

- E-Conferences

- E-Interviews

Communicate Interact Socialize Share

- Build own networks

- Invite your contacts

- Interact with costumers

- Example: NING, MEETUP

- Create public profiles

- Stay in contact

- Example: LINKEDIN,

XING, FACEBOOK

- Promote Infomercial

- Promote Business

- Publish press releases

- Example: YOUTUBE

Page 21: Marketing Plan - Sample Version

Interact with

costumers! Share!

Socialize!

Communicate!

YOU

Page 22: Marketing Plan - Sample Version

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bäxÜä|xã W|ÜxvàÉÜ|xá tÇw f{ÉÑÑ|Çz f|àxá4

Page 23: Marketing Plan - Sample Version

This could be your Marketing Plan!

For more information please contact us at

[email protected] or call 760 427 1625.