INDEPENDENT UNIVERSITY, BANGLADESH

Product: JUI HAIR CONDITIONER

Marketing PlanSubmitted to: Ms. Sadia Haque

Course ID- MKT201

Section-04

Group: Ocean Blue.

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Brief Contents:

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Group Members

1. Rejwana Binte Jahir, ID-1120124(Current Market situation, Market Description, Product review, Competitive review, Logistic review, Distribution Strategy, Marketing Communications Strategy, Market Research)

2. Saima Ataul Tandra, ID-1120619(Objectives and Issues, Action Programs)

3. Sadia Afrin, ID-1120372 ( Introduction, Mission, Vission, Company Profile, Values and principles)

4. Arefin Riasa Kahan, ID-1120413( Marketing Strategy, Positioning, Product strategy, Pricing Strategy, Distribution Strategy, Marketing Communications Strategy, Market Research)

5.

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Introduction:

SQUARE is one of the leading brand names in Bangladesh. SQUARE is not just a brand name in Bangladesh. It is an icon in business.

Since its beginning, it has crossed a long way. Square is now a group of pharmaceuticals, toiletries, garments, textile, information technology, health products, food products, and hospital -- with an average annual turnover of more than Tk 6,000 crore and a workforce of around 33,000 people.( http://www.thedailystar.net/newDesign/news-details.php?nid=217129; , access,11/11/12)

Among them, the focus of our report is on Square toiletries ltd. Square Toiletries Ltd. is the leading Toiletries & Cosmetics Manufacturing Company in Bangladesh; providing value added products and services to bring quality in life. (http://www.corporatebangladesh.net/index.php/square-group-of-companies ; access,11/11/12)

STL believes in the importance of uniqueness both at individual and national level. Being a part of the most admired local conglomerate of Bangladesh - Square Group, they have gained the expertise and upheld somber eagerness in fulfilling your expectations with our quality product ranges through utmost sincerity.

STL is a very different company than all the other companies in Bangladesh. It has always encouraged innovation. Among its employees invention and creativity gets the top priority. That’s the key reason that STL is continuously coping with the changing market in Bangladesh and bringing newer and newer product to the society. Jui Hair Conditioner is one of the results of this effort. Besides, the consumers of Jui shampoo have constantly suggested bringing out a conditioner along with the shampoo. In various fairs and surveys performed by the company has enabled it to recognize the market demand of a conditioner alongside Jui shampoo. By bringing this product in the market alongside with the already hugely popular jui shampoo in the rural areas STL is opening up a new horizon to their journey.

Vision:

We attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of customer service and affordable price range in a unique way.

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Mission:

Our mission is to maximize of production of quality products and services at minimum costs to the society ensuring optimum benefits to the consumers by strictly maintaining uncompromising stance with quality. It provides quality and innovative healthcare relief for people, maintain stringently ethical standard in business operation.

Values & Principles:

Well being of consumer, employee and society are the three foundation pillars of the values and principles of Square Toiletries Ltd. Square Toiletries Ltd. believes that it is their obligation to work for the welfare of society. With continuous R&D and innovation, we strive to make our products complying with international quality standards Strive to continuously upgrade manufacturing technology and to maintain optimum level of quality measures in conformity with the international standard – ISO 9001: 2008. It dedicated to make every effort to understand consumer needs to provide maximum satisfaction and to achieve market leadership.( http://www.squaretoiletries.com/value_principles.php ; access,11/11/12)

Company profile:

SQUARE has mingled with the day-to-day life of our households in such a way that it has a special place in the family budget of every family in Bangladesh. SQUARE today symbolizes a name – a state of mind. However, its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh.(http://www.squaretoiletries.com/heritage.php; access,11/11/12). The company met its downfall in more than one occasion. But because of the great leadership skill of Mr. Samson H Chowdhury, the company overcame all its hindrance and finally became what it is today. What started as a small pharmaceutical company expanded its branches and became a huge group of company. In 1958, Samson H Chowdhury and three of his friends started SQUARE Pharma as a Partnership Firm. They named it ‘SQUARE’ because of having four founders and to symbolize their equal contribution. After 10 years of hardship, they finally transformed into a Private Limited Company. (http://www.corporatebangladesh.net/index.php/square-group-of-companie ; access,11/11/12).

 Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. In a career spanning across four and half decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information Technology, Health Products, Food Products, Hospital, etc. With an average Annual turnover of over US$ 200 million and a workforce of about 3500 the SQUARE Group is a true icon of the Bangladesh business sector.( http://www.e-home2u.com/about_square.php ; access,11/11/12). Square Group consists of Square Pharmaceuticals Ltd, Square Textiles Ltd, Square Spinning Ltd, Square Toiletries Ltd, Square Consumer Products Ltd, Square Informatix Ltd, Square Health Products Ltd,Square Knit fabrics Ltd, Square Fashion Ltd, Square Agro

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Development and Processing Ltd, Square Hospitals Ltd, Square Herbal & Nutraceuticals Ltd.(http://en.wikipedia.org/wiki/Square_%28conglomerate%29 ; access,11/11/12)

Square Toiletries Ltd. started its journey in 1988 with a single product as a separate division of Square Pharmaceuticals. In 1994, Square Toiletries Ltd. became a Private Ltd. Company. At present; STL is the country's leading manufacturer of international quality cosmetics and toiletries with 20 brands and more than 55 products covering a wide range of categories like skin care, hair care, oral care, baby care, fabric care, scourers, male grooming and OTC.(http://www.squaretoiletries.com/heritage.php ; access,11/11/12)

Square Toiletries Ltd. symbolizes innovation. STL is the pioneer for bringing in new products and packaging concepts in Bangladesh. Currently, STL is carrying out its production in its two fully automated plants at Rupshi and Pabna. (http://www.squaretoiletries.com/manufacturing_unit.php ; access,11/11/12)

SQUARE today is more than just an organization, it is an institute. With our state-of-the-art production facilities, most advanced equipment, and high quality raw materials, we ensure the absolute best for our customers. Depending on the nature of products, formulation, and packaging, STL has product specific machinery. A group of well-trained people always ensures the smooth operations of all machinery. Imported from various foreign suppliers, the best quality raw materials are used for all STL products. Each phase of the production process undergoes rigorous testing to meet international standards, following the GMP (Good Manufacturing Practice) of production. (http://www.squaretoiletries.com/manufacturing_unit.php ; access, 11/11/12)

Besides core business functions STL has long been taking active part in different philanthropic activities like employment generation program for vulnerable community, financial aid to disadvantaged and natural disaster affected people, helping acid victims, tree plantation, creating mass awareness on health and hygiene issues, supporting in education and various local community programs and many more.( http://www.squaretoiletries.com/heritage.php ; access,11/11/12)

Company Logo:

Square Toiletries Ltd currently holds 20 different brands and around 43 products are produced under these 20 brands. All the 20 brands are developed by

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R&D department of Square Toiletries Ltd. with the sole focus to satisfy the needs of its customer.

Square Hair Care Products:

1. Jui Coconut Oil

2. Jui Hair Care Oil

3. Select Plus shampoo

Executive Summary

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Current Market Situation:

“SQUARE”- today the word has created images of uniqueness, best quality, trust, affordability

and sincerity in our mind. The journey was started in 1958 but its growth and prosperity has been

no bed of roses. (http://www.e-home2u.com/about_square.php, Access: 16th November’2012)

Square Toiletries Ltd. is the leading Toiletries & Cosmetics Manufacturing Company in

Bangladesh. (http://www.squaretoiletries.com/heritage.php, Access: 16th Novenber’2012) They

are the pioneer of every creation in toiletries industry and now they are about to enter the

maturing Conditioner market. Conditioners have become a daily requirement beside Shampoo.

Growing interest for healthy hair encourages the company to target especially females between

the age group 15-40 in towns and cities. Annual growth of this company is 15.03 %( 2010-2011).

Therefore, Competition is more intense because brands like Sunsilk, Dove, Pantene, Head and

Shoulder and L’Oreal are holding most of the global market shares. Tough Square Toiletries Ltd

is new in this business they have to be very careful about target specific segments, features and

promotions.

Market Description:

1988: Debut of SQUARE Toiletries Ltd as a separate division of SQUARE Pharma.

(http://www.squaretoiletries.com/heritage.php, Access: 17th November’2012)

1944: SQUARE Toiletries Ltd becomes a Private Limited Company.

(http://www.squaretoiletries.com/heritage.php, Access: 17th November’2012)

The customer and users of SQUARE Toiletries Ltd prefer changes. They want best quality

products with affordable price. (http://www.squaretoiletries.com/manufacturing_unit.php,

Access: 17th Novenber’2012) Similar trustworthy products of their company relevant to hair

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solution market are: Jui Coconut Oil, Jui hair Care oil, Meril baby shampoo, Select plus

Shampoo. Their products are the best solution for every kind of problems. They use product and

marketing concept for marketing, it facilitated them to provide best quality products and deliver

the desired satisfactions better than the competitors do. They try to identify the needs and want

of our people and serve them accordingly. After conducting an effective research we could see

Jui Hair Conditioner is one of the want of our customers which will be fulfilled. The target

customers of the company are price conscious. They will prefer good quality product with

affordable price. This is how; their product will have prominent influence in the current market.

It can hold good market share among the local companies as well as it will have potential to

compete with the worldwide brands. Other competitors also claim for the best quality but

affordable price the main concern for all. (http://www.squaretoiletries.com/vision_mission.php,

Access: 17th November’2012)

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Product Review:

JUI Hair Conditioner is a superior conditioner by SQUARE Toiletries Ltd which has high

potentiality in conditioner market.

JUI Hair Conditioner is best for hair fall solution. It will be available in 5ml(Mini pack),

150ml(plastic tube), 350ml(plastic bottle).

Their pack size will be comparatively bigger than any other company offers.

Good source of raw materials from the world renowed suppliers like Dragoco, Firmeuich

which ensures the best quality products. (http://www.e-home2u.com/sister_concerns.php,

Access: 17th November)

It will be a nourishing conditioner and it will contain soya protein which intensely

nourishes and conditions our hair, while thoroughly reinforcing the hair from root to tip.

It takes about 1 minute for reaction.

Helps in making hair detangle very easily.

It is formulation for visibly less hairfall.

Makes hair more smoother.

It also trim down hair breakage.10

Ideal for all hair type.

Hair grows stronger.

Restructures hair fibre.

Competitive Review:

The emergence of competitors like Sunsilk, Dove, Pantene, Head and Shoulder and L’Oreal

boost up their sell in the market aggressively. Their striking promotion mix is very aggressive to

convert our brand loyal in dilemma.

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Table.1.1 Comparisions of prices.

SunSilk(Hairfall solution conditioner):

Right now Sunsilk is the main competitor in the market.  Sunsilk provides haircare solutions in 80 countries around the globe. So it’s a very old and expert company. ( http://www.unilever.com.my/brands/personalcarebrands/sunsilk.aspx ;access23/11/12). The most convenient conditioner for the consumers of our target market is Sunsilk. One of the reason is it has marketed minipack conditioners. This is very convenient for the people who have limited income. Moreover for the people, who don’t normally use conditioners after shampoo, can try this anytime and if for once they try it, they will start believing in this product.

Pantene conditioner:

Next up is pantene conditioner. Pantene is one of the most trusted brands in Bangladesh. With its mind blowing advertisements featuring top celebrities, pantene has made its way all the way to the second in market. It is a very tough competitor indeed. Pantene is a very old and trusted brand that’s why it is not going to be easy to beat pantene in the market.

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Competitor Price

Jui hair Conditioner Tk2(5ml)

Tk 80(150ml)

Tk 150(350ml)

SunSilk(Hairfall solution conditioner) Tk. 2(6ml)

Tk 270(180ml)

Tk470(380ml)

Pantene conditioner Tk 480.( 380ml)

Tk 176 (170ml)

Dove Conditioner:

Dove has always been known as the one and only trusted brand for moisturization to many people. The whole Dove company specializes on moisturization. It can be your face, body or your precious hair, whenever you need mosturization the first name comes out of your mouth is Dove.  It is now the world's no.1 cleansing brand and no.3 in the Anglo-Dutch company's portfolio behind Knorr and Lipton.  ( http://www.adbrands.net/us/dove_us.htm ; access23/11/12). Besides, Dove’s “real women, Real beauty” agenda has attracted many consumers who look for integrity in a brand name not glamour. So it’s going to be pretty tough competitor to break.

L’Oreal Conditioner:

In Bangladesh there is a huge fan follower group of Aishwaria rai. When she praises a product people believes in it. But still, this company is ot popular in the whole bangladesh. Only the urban people and few rural people are interested in this conditioner. But it is a very good product. They say, “At L’Oreal , we have made cosmetics the focus of all our energy and know-how for nearly a century. We are fully committed to putting all our experties and research resources to work for the well-being of men and womwn, in all their diversity, around the world”. (http://www.loreal.com/_en/_ww/html/our-company/welcome.aspx;access 23/11/12).So if anyone has once tried it that person is not going to change it anytime soon. The streangth of L’oreal is its quality

Other conditioners:the above are our main competitors in the market. But there are still myriad brands of conditioners in the market. They also cover a significant amount of market share in our targeted market. Garnier is one of them. Though these brands does not have as big effect as the other brands stated above but they surely own a certain portion of the market. So all these brands have different strength and strategy to stay alive in the market. Jui has to compete all of them in the market to establish its new product.

Logistics Review:

Jui Hair Conditioner’s plastic bottles, tubes and mini-packs will be distributed through a network of retailers in the top and popular markets.

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They will follow:

Manufacture Warehouse Distributor Retailers, Parlours Customer

Among the most significant channel partners being contracted are:

Cosmetic retail stores:

The retail shop will sell the product. It will be available at all the groceries shops, mega shops and departmental stores like Almas, Agora. Meena Bazaar, Nandan, Shapno. Popular markets are such as Bashundhara city, Gawsia market and many others too. Target customers from every class can buy our product easily from the nearby stores whenever they need it. Shopkeeper will be instructed to inform the representatives about the reactions of the customer. They will be given incentives for this. Jui Hair Conditioner is comparatively cheaper than the other related products and very effective. So, it will be sold all over. It is beneficial for customer. So, the customer value of this conditioner will be high.

Online retailers:

Muktobazaar.com will carry Jui Hair Conditioner. Customer can know different aspects of the product in the website. They can easily order the product online. This website will prominently emphasize our product in their home page. Online is one of the best sources for marketing. Customer will be obliged to get all the information about the company, production, production costs, and availability from the respective online.

Sales representative:

Around 50-60 representatives will persuade the shopkeepers in whole Dhaka city to suggest our product to the potential customers for the first six month. Later after six month, the company will increase their number of representatives for covering whole Chittagong, Barishal and other big towns. They will go to every possible shop for persuasion. Representatives will create good relation with the shopkeeper. By this, they can get direct and actual idea about the customer’s reactions.

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Parlours:

Employees in the parlors and beauticians will use our product in their service. Parlours will be such as Persona, Women’s World, Eves, Farzana Shakils and other expensive parlours for attracting Upper Middleclass and Middleclass customers in Dhaka. Usually, Middleclass and lower Middleclass customer don’t go to the expensive parlours frequently. Therefore, for their convenient we will be providing it to the small, affordable Parlours like Lovas, Sicily, Beauty Plus etc. Later, the company will make agreements with the other parlours in Chittagong, Barishal, Sylhet. They will covey the benefits of our product to their respective customers. They will sell our product; will give prominent placement in their parlour. The owner of the parlours will earn commission in return for selling our product.

Door-to-door sell:

Approximately 100 male and female will be divided according to the areas for selling the product. This will be continued in the product development and introduction stages. They will earn salary in commission basis. It will help us to reach our target customers personally. They can convince their potential customers effectively. Through this, they can get idea about their customers, their wants and complains more personally. They can efficiently report to the office, they can rectify the problems and with the positive feedback company will be confident about their product.

Strengths, Weakness, Opportunity and Threats ( SWOT) Analysis :

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Objective

Neither our own nor our major competitors objectives are simple or obvious. There are many choices between short term and long-term profit, between growth and cash flow, between growth and assets and growth in earning, between proportion of earning paid to shareholder as dividends or reinvested. It is reasonable to assume that these different objectives of different competitors predetermine some of their strategies and tactical behavior. The major objectives are-

1) Assess the concept of product acceptability, credibility and perceived benefits.2) Examine consumer’s assessment of the product, in terms of product performance and

related benefits.3) Explore consumer’s reaction towards packaging.4) Understanding consumer’s perception of quality advertisement in term of its impact.

Issues

In relation to the product launch, our main issue is the ability to establish a well-regarded brand name linked to a meaningful positioning. We will invest heavily in marketing to create a renowned and distinctive brand image projecting innovation, quality and value. Moreover we give importance on promotional activities to raise awareness among customer. We also must measure awareness and response so we can adjust our marketing efforts as necessary.

Marketing Strategy:-

Jui Hair Conditioner’s marketing strategies will be based on the four unique qualities and how it is different from other products like Dove, Sunsilk , Pantene , L’Oreal etc. According to the market research we have found that, the other products producing conditioners are based on the

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different types of hair that women might have. One of their products will only be suitable for a particular type of hair. Women all over the Bangladesh are regularly using conditioner after washing their hair with Shampoo. Our target consumer are the women who wants longer, stronger, thicker and silky hair as our product will be specialized to give all the four quality. This segment can be described demographically by age (12-45). Our second target consumer will be the women from the lower income family who want to use the conditioner but they cannot use just because they cannot afford it. So we are launching the mini-pack conditioner which is specially designed for them. Moreover this mini-pack conditioner will be much cheaper than any other product available in the market. Women all over the country want a better quality with a lower price so our main aim will be to give consumer the best quality product with the cheapest price.

They will follow:

Manufacture Warehouse Distributor Retailers, Parlours Customer

Positioning:-

We will build up an image of our product will vary from other product available in the market. Our product will be different from the other competitors because we will be offering conditioners which will be able to serve all types of hair, this is not provided by our competitors. Our product will give women longer, stronger, thicker and silkier than before. This will be our core advantage from our competitors. In this way our marketing strategies will make a very good perception among the consumers.

Product Strategy:-

To stay in the market and compete with the competitors, proving products in the cheapest price is not going to work. We will sell our products in a competitive price and with the best quality. In future we are going to come up with lot more new product with different qualities. The main target of our product strategy will be creating a positive perception in the consumers mind. The logo of our product will do the work of it.

Pricing Strategy:-

As we are new in the market we will use the market penetration pricing strategy. Our marketing strategy will be based on the cheaper price with the best quality. So we will give the conditioner at the cheaper price compared to the competitors. Our Consumer price for 5ml, 150ml and 350ml pack will be 2tk, 80tk, and150tk respectively which is much lower than any other product in the

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market. We will give our product to the wholesaler and retailer at lower price than the consumer price more over we will give them a new skim of profit sharing. In this skim we will share 50% of profit with our wholesaler and retailer consumer. This skim will give us two benefits 1. Wholesaler and retailer will be eager to sell as they can. 2. They will promote our brand to consumer so that they can earn maximum profit from our company.

Name Price of Jui Price of conditioner competitors

5ml 2tk 2tk (6ml)

150ml 80tk 270tk

350ml 150tk 470tk

Distribution Strategy:-

Our distribution strategy will be to distribute our product to all groceries shops, Mega shops, Departmental Stores all over the Bangladesh no matter whether the shop is big or small as our aim is reach every single family of Bangladesh. Another strategy is to distribute the product to all Beauty Parlors in Dhaka and later rest of the country with special price offer so those owners of the parlors will promote our product to their consumers. Moreover we introduce some door to door seller for the first one so that they can visit the single home of country and introduce our product to the target consumer as we totally new in the market.

They will follow:

Manufacture Warehouse Distributor Retailers, Parlours Customer

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Marketing Communication Strategy:

Marketing communication strategy of the company will be based on many techniques. First of all they will decorate the areas around New Market (where most of the women visit for shopping) like Dhanmondi, whole Mirpur road, full University area with poster bill board containing our brand name and logo. This will help them to create awareness among the consumer about our product. Their second technique will to integrate all message in all media such as News papers( Daily Star, ProthomAlo, Bangladesh Pratidin), TV channels( Channel I,NTV, RTV,ATN News and ATNbangla), Radio(89.6fm,88.0fm), they will reinforce the brand name and the main point of product differentiation. Accordingly, research from Quantum and Addcom about media consumption pattern will help their advertising agency to obtain appropriate decision on media and timing during product introduction. As it is said earlier, they will also introduce some door to door seller for the first one so that they can visit the single home of country and introduce our product to the target consumer as we totally new in the market. To create buzz they will host a women beauty change competition. They will try to sponsor all the daily TV Soap as most of our country’s women watch TV Soap regularly at afternoon and late evening. Commercials will be given in between news, cookery shows, game shows and dramas. All above techniques will be able to build perfect communication network with the consumers.

Marketing Research:-

By research they will try to know our consumer want and demand. We will try to know what benefit they want from us. By getting this news they will modify their product every year to survive in the market. Marketing agencies like Quantum will do research for potential customers and they will also analyze consumer attitude toward the competing brands like Dove, Sunsilk and etc.

Action Program

Our Jui hair conditioner will be introduced in February. Following are summaries of the action programs we will use during the first 6 months of the following yearof 2012 to achieve our stated objectives.

In January, we will launch our trade sales promotion campaign and exhibit at the major industry trade shows to educate dealers and generate channel support for the product launch in February. Also, we will create buzz by providing samples to selected product reviewers, opinion leaders, we hired some expert for review of our product we will be launch our product successfully. Our opinion leader is Sadia Haque. Influential bloggers and celebrities will be Kaniz Almas and Moushumi. Our training staff will work with retail sales personnel at major chains to explain the Jui hair conditioner’s features, benefits and advantages.

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In February, we will start an integrated print/radio/TV/Internet campaign to raise awareness among our target customers. For our media partner we use social networking side twitter facebook. We also Channel (I), NTV, RTV & radio partner 89.6 fm, 88.0fm. The campaign will show the benefit of using this hair conditioner and its features. This multimedia campaign will be supported by point-of-sale signage as well as online only ads and video tours.

In March, as the multimedia advertising campaign continues, we will add consumer sales promotions such as a contest in which consumers post videos to our Web site, showing how they use this hair conditioner and describe the advantages of using this hair conditioner. We will also distribute new point of purchase displays to support our retailers.

In April, we will hold a trade sales contest offering prizes for the salesperson and retail organization that sells the most Jui hair conditioner during 4-week period.

In May, we plan to roll out a new national advertising campaign this month. The stylized print like Magazines, News Paper and online ads will feature avatars of these celebrities holding their hair conditioner. Celebrities are such as Mou, Moushumi, Tisha, Shokh, Sarika.

In June, our TV campaign will add a new tag line promoting the Jui hair conditioner as a graduation gift. We will also exhibit at the semiannual electronics trade show and provide channel partners with new competitive comparison handout as a sales aid. In addition, we will tally and analyze the result of customer satisfaction surveys for use in future promotions and to provide feedback for product and marketing activities.

Budget:

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Control:Strict monitoring and measuring is mandatory when the plan is in process of implementation.

This will help the company to measure performance and identify any problems that may require

rectification in the marketing strategies. The problems may arise with quality, distribution or cost

of production.

QUALITY:

The first and foremost duty of the company should be taking care of the quality of the product.

Because it does not matter how much a company advertises its products or how well it manages

its employees, if the product is of poor quality then all other efforts are futile. Besides if the

company cannot deliver what it promises in its products then it cannot go a long way. And of

course there is a possibility if the product is of poor quality then BSTI will not approve the

product and it will not be possible to market the product.

DISTRIBUTION:

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Next up is the distribution process. An impeccable distribution process automatically gives rise

to the sale of any product. If people do not get the product in their locality, they will not go to

other locality to find it. They will simply switch to other brand. So constant monitoring on the

distribution process is very important. Efficient employees should be appointed in the

distribution process. Well transport facility should be provided to the distribution officers.

Cost of production:

Efficient cost management is the key to making profit in any business. So it is very important

that the cost remains at a reasonable level. The company has to constantly look for the cheapest

yet best way to get its work done. Look for the best worker in the best wages and buy the best

raw materials at a best price. Any unwanted cost should be cut off. Monitoring is needed to see if

the employees are using the company resources well or not.

All of the above points should be kept in mind while monitoring. Besides those stated above the company should take care of and control each and every activity of the company.

References: Principles of Marketing, 13th edition, Philip Kotler, Gary Armstrong, Ptafulla Y. Agnihotri, Ehsan

ul Haque., page-516. http://www.e-home2u.com/about_square.php , Access: 16th November’2012 http://www.squaretoiletries.com/heritage.php , Access: 16th Novenber’2012 http://www.squaretoiletries.com/manufacturing_unit.php , Access: 17th Novenber’2012 http://www.squaretoiletries.com/vision_mission.php , Access: 17th November’2012 http://www.e-home2u.com/sister_concerns.php , Access: 17th November http://www.corporatebangladesh.net/index.php/square-group-of-companies ;

Access,11/11/12

http://www.thedailystar.net/newDesign/news-details.php?nid=217129 ; , Access,11/11/12

http://www.squaretoiletries.com/value_principles.php ; Access,11/11/12 http://en.wikipedia.org/wiki/Square_%28conglomerate%29 ; access,11/11/12 http://www.unilever.com.my/brands/personalcarebrands/sunsilk.aspx ;access23 /11/12 http://www.adbrands.net/us/dove_us.htm; access23 /11/12 http://www.loreal.com/_en/_ww/html/our-company/welcome.aspx ;access 23/11/12

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