WAITING FOR BUS/TRAIN

MORE WAITING.

SOME MORE WAITING!

STILL WAITING, SERIOUSLY?

NO IDEA WHEN THE BUS IS GONNA ARRIVE?

OUT OF PATIENCE?

WE PRESENT YOU

AB-Bus

AB-Bus app tracks bus/train using GPS system and provides live positioning to the user.

‘Track-Bus’ feature gives live position of bus, expected arrival,seating status(full, empty),fare and bus ratings.

This app also provides bus schedules , departures and arrivals.

All this info will be at your fingertipswith AB-Bus!

VISION: To be a leader in GPS based services

MISSION:To free a daily traveler from hassles of waiting and uncertainty.

COMPANY OVERVIEW

A premium version will follow free version Ease the process of tracking buses/trains

Interactive Interface

COMPANY OVERVIEW

GPS navigation for buses

Find nearest buses

Bus ratings provided by users

COMPANY OVERVIEW

Precisely estimate arrival time

Seating status: whether bus is full or partially full or empty

Estimate time to reach destination

COMPANY OVERVIEW

Payment through user’s account

A monthly pass in premium version

Estimate fare to travel at locations

COMPANY OVERVIEW

Available on Google Play Store

Focused on almost everyone using smart-phone

Collaborate with various firms

Reasonable budget:

Users will mostly be daily travelers and this segment is extremely choosy in spending their money.

Low budget:

Owing to middle class target segment the premium version should be within affordable limits.

TARGET CUSTOMERS

TARGET CUSTOMERS

Target segment:

Smart phone users

People who need to travel on a regular basis

People who are strict on schedule

TARGET CUSTOMERS

Target segment:

Consumers with middle or low income People who love to travel

PROBABLE RISKS

PROBABLE RISKS

Inevitable risks involved:

Low Budget Alternative app available

Continuous improvement required to avoid downfall

TACTICS

Logo &

AB-BusEnough is Enough

PRODUCT AND PRICE

PRODUCT AND PRICE

Free and premium version Premium version at 2$

Discounted fare in premium version

PRODUCT AND PRICE

Most of the features will be free User should acquainted with the app Monthly passes in premium version

INCENTIVES

INCENTIVES

Referring will give additional discounts Every new premium user will get some amount in wallet

INCENTIVES

Publicity via app The revenue generated will exclusively from app booking

COMMUNICATION

Through social networking sites Face book , Twitter, LinkedIn Through television , magzines , Google Ads

DISTRIBUTION

Google Play Store and Apple Store

Executive Summary Situation Analysis Goals and Mission Tactics

This marketing plan for an app was created by AMIT RATHOD(VNIT NAGPUR) during marketing internship under the guidance of Prof. SAMEER MATHUR(IIML)