marketing plan course finder
TRANSCRIPT
COURSE FINDER
WANT TO APPLY TO
A UNIVERSITY?
But overwhelmed with the search?
My App’s gonna help you
COURSE FINDER
Made
Easier
1EXECUTIVE SUMMARY
COURSE
FINDERAn app to effortlessly search the courses
offered by the top universities of the world
and also the information required to apply for
them.
This app focuses to help the students in
applying for a desired course in the college
of their choice so that they can utilise their
time smartly.
VISION
To be a one of a kind assistance
to students to pursue their
dreams.
MISSION
“To be the leading app in
providing educational services
and information through various
channels for the betterment of the
student community”
2 SITUATION ANALYSIS
COMPANY
OVERVIEWCourse Information
Scholarship Information
Assistance for Resume and Essay
Free and Premium Versions
MARKET OVERVIEW
Available on Android, iOS, Windows and
Website
Focussed on final and pre-final year
students
Collaboration with Training Institutes
Core competency is ‘all information at a
single place’.
OPPORTUNITIESCollaboration with rental agencies to list
properties nearby a specific college.
Providing contacts of students who applied
for the university which you are interested
in.
Employing students from each of the
universities to assist the student’s
application process.
THREATS
Multiple Competitors
Dynamic Information
Highly specific target user base
Continuous addition of features is required
TARGET
CUSTOMERS
Students in final and pre-final years of study
Students attending GRE/TOEFL/GMAT
classes
Parents of the age group 40-55
GOALAccurate Information and Attractive
Interface
Achieve a free to premium user conversion
rate of 5% in 3 years
Updating the app with new features regularly
Make an efficient referral program
3
STRATEGY
Target Market and Value Proposition
4
Customers:
Needs:Accurate Information
Fast and Attractive InterfaceValue added features
Profile: Students in final and pre-final years of study
Parents of ages 40-55Value Proposition:
Specific team to review informationCollaboration with compression companies
Innovation Centre
Collaborators:
Needs:Additional Features
DiscountsPublicity
Profile: Coaching Institutes for GRE/GMAT etc
Career Guidance ProfessionalsValue Proposition:
Publicity through the appApp customer contacts provided
Competitors:
Multiple Course Listings in the market
Resume Builders are prevalent
Outperform the competition by integrating various individual features
TACTICS5
Product and Price
App for all platforms
Free and Premium Versions
Premium Version - $9.99
Additional Personalised features in
Premium
Service
Listing of Courses in the top colleges of the world
Admission Information (Cost, Deadlines,
Requirements)
For premium:
Resume and Essay Assistance
Personalised student oriented features
Rental Listing
Incentives
Referral Programme :
If you can get 20 customers to join
the app with your referral code,
you can unlock Premium features!
For Customer
Incentives
Publicity through the app
Contact details of customers for
promotions
Discounts for high business
collaborators
For Collaborator
Communication
Step 1: Through Social Media
Promotions via Facebook, Twitter,
Step 2: After reaching critical
mass, promotions via
collaborators and other
conventional media
Distribution
The App will be available on all
platforms. Android, iOS, Windows.
There will also be a web version
accessible through any browser.
IMPLEMENTATION6
Quality Team
To create a team for the sole
purpose of constant review of
content and for updating the
particulars from time to time.
Strategy
Implement all the required
business steps with the available
funding
Market Research
Conduct frequent Market Research
to understand the requirements of
the customer
Promote Innovation
Satisfying the collaborators
SUMMARY
Executive Summary
Situation analysis
Overview
Goals
Strategy
Tactics
Implementation
COURSE FINDER
Applications made easy!!
DisclaimerCreated by,
Jayanth Narayan,
BITS Hyderabad,
during a marketing internship under
Prof. Sameer Mathur,
IIM Lucknow
