marketing plan business report form1

8/7/2019 Marketing Plan Business Report Form1

1/5

Executive Summary

Subject:

Problem/Purpose:

Alternatives:

Recommendation:

Introduction/Problem or Purpose Statement

Prepare one or two sentences that summarize the subject, problem/purpose and plan


2/5

Background/Current Situation (3-5 key points for each)

Brief history/Background information: What key background/historical information doesthe audience need to now? - keep it brief and on topic!

Current Situation: Where do things stand right now/currently?


3/5

Discussion (100-200 words)

In this section you will develop sub-headings appropriate to your topic that provide the

necessary data the audience will require. Be sure to include your analysis of the data.

Items to address in this section:

Describe the type of customer who is best suited for this product or service in the countryyou have chosen.

Outline projected consumer demand.

Estimate sales for the product or service based on country size, market demand and

competition.

Analyze the expected reaction of competitors.

What potential problems may arise from marketing the product in the country?


4/5

Recommendations

Based on the above data, what do you think should be done? How should the companyapproach the 4Ps of marketing? Justify your answer based on the data you have collected

Questions to address:

Product

Product Features:

Product Differentiation:

PromotionWhat methods will be used to promote the product?

Price

What will the selling price of the product be in the local currency? Will there epromotional or premium pricing?

Example:Cost per unit $20.00Expenses per unit $10.00Break-even point $30.00Markup 25% x1.25Landed Selling Price $37.50Tariff per unit 10% x1.10Final Selling Price Can. $41.25Final Selling Price Brazil $79.07 reals (41.25 x 1.9168)

Place

What initial entry strategy will be used?


5/5

Bibliography/References/Attachments

These will include references and may include appendices. Any research that you refer to

in the report must also appear in a list of references at the end of the work so that aninterested reader can follow up your work.

The Chicago Style:

1. Book - (one author)

Bibliography:Kourik, Robert. 1998. The lavender garden: beautiful varieties to grow and gather.

San Francisco: Chronicle Books.In-Text:(Kourik 1998)

2. Book - (two to three authors)

Bibliography:

Flinders, David J. and Geoffrey E. Mills, eds. 1993. Theory and concepts inqualitative research: perspectives from the field. New York: Teachers

College Press.

In-Text:

(Flinders and Mills 1993)

3. Book - (more than three authors)

Bibliography:Kimble, John M., Rattan Lal, and Ronald F. Follett, eds. 2002.Agricultural

practices and policies for carbon sequestration in soil. Boca

Raton, Fla.: Lewis Publishers.In-Text(Kimble, et al. 2002)

4. Journal Article - (one author)

Bibliography:Terborgh, J. 1974. Perservation of natural diversity: The problem of

extinction-prone species.BioScience 24:715-22.In-Text:(Terborgh 1974, 720) or (Terborgh 1974)

5. Web Site

Bibliography:Roach, John. 2005. Journal Ranks Top 25 Unanswered Science

Questions. http://news.nationalgeographic.com (accessedJuly 7, 2005).

In-Text:(National Geographic 2005)

For more please visit:

http://www.lib.ohio-state.edu/sites/guides/chicagogd.htmlhttp://www.liu.edu/cwis/cwp/library/workshop/citchi.htmhttp://www.bedfordstmartins.com/online/cite7.htmlhttp://www.libs.uga.edu/ref/chicago.html
http://www.lib.ohio-state.edu/sites/guides/chicagogd.htmlhttp://www.liu.edu/cwis/cwp/library/workshop/citchi.htmhttp://www.bedfordstmartins.com/online/cite7.htmlhttp://www.libs.uga.edu/ref/chicago.htmlhttp://www.lib.ohio-state.edu/sites/guides/chicagogd.htmlhttp://www.liu.edu/cwis/cwp/library/workshop/citchi.htmhttp://www.bedfordstmartins.com/online/cite7.htmlhttp://www.libs.uga.edu/ref/chicago.html

marketing plan business report form1

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