marketing library services at a distance
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TRANSCRIPT
Marketing Library Services at a Distance
Dana Longley
Empire State College
Marketing?
• Not “marketing”
• Not “promotion”
What Instead?
1. Awareness!
2. Sense of control 4. Fun and whimsy!
Buy-in via:
Cross-promotion
UX@
Point of Need
3. Time is precious
Obstacles
$$$ StaffSpace Brand
Existence?
How do we make our online library services stand out?
New Paint on Old Classics
AwarenessPostcards:
• cost: ~$0.20 / postcard
• 600-2000 sent / term (4 x a year)• New students only• 2-3 weeks AFTER
term start• bit.ly URL to track
usage
Virtual Tour
In the (online) classroom
Chat, Chat Everywhere!
Online “Office Hours”
Low-Barrier, Passive
• Library Toolbar
• Sticky note feedback board
• Reference email signature
On Deck
• Brown Bag webinars for faculty & staff
• Research paper contest
• Audio podcasts
Wishlist• Online Gaming!
– Online Jeopardy Tournament– ARG (alternate reality gaming)
• Online Book Club• Student-created podcasts• Faculty collaboration on:
– assignment design– Course embeds– Student-run journal
Info
Links:tinyurl.com/danasunyla10
Dana LongleyAssistant Director, Library ServicesEmpire State College, SUNY• Email: [email protected]• Twitter: disobedientlib• Blog: farofflibrarian.blogspot.com