marketing i phone apps

61
Marketing iPhone Apps

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Scott Michaels - Marketing Apps. Business of iPhone app dev. 360|iDev San Jose '09

TRANSCRIPT

Page 1: Marketing I Phone Apps

Marketing iPhone Apps

Page 2: Marketing I Phone Apps

Marketing iPhone Apps

2

Who am I?

• Scott Michaels, Vice President Atimi Software

Page 3: Marketing I Phone Apps

Marketing iPhone Apps

3

About Atimi

• Founded nine years ago in Vancouver BC

• Named one of BC’s fastest growing tech companies 2006 and 2007

• Founder and President, Steven Gully, named one of Business in Vancouver's Top 40 Under 40 in 2007

• Operate as a service firm, we don’t produce product under our own name

Page 4: Marketing I Phone Apps

Marketing iPhone Apps

Orchard - The Atimi iPhone KitAtimi created a set of features most common to iPhone applications, allowing for faster development with high quality

• Server - Side component (messages, data, etc)

• Queue management to take care of all the interruptions to applications (phone calls, etc)

• Photo gallery with all expected bells / whistles

• Integration with statistics tracking packages

• Mapping

• Javascript Bridge to Cocoa

• Much more...4

Page 5: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

Access Hollywood

5

Page 6: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

New York Times

Reader6

Page 7: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

7

Etch a Sketch

Page 8: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

8

HaHaHa

Page 9: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

Sex and the City

Carrie’s Closet 9

Page 10: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

10

Sesame Street

iRead

Page 11: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

11

Johnson & Johnson CareConnector

Page 12: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

12

Poop the World

Page 13: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

13

Gin Rummy Deluxe

Page 14: Marketing I Phone Apps

Marketing iPhone Apps

Atimi iPhone Releases

14

Go Fish

Page 15: Marketing I Phone Apps

Marketing iPhone Apps

15

Marketing iPhone Applications

Page 16: Marketing I Phone Apps

Marketing iPhone Apps

16

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 17: Marketing I Phone Apps

Marketing iPhone Apps

17

Starting Up

Page 18: Marketing I Phone Apps

Marketing iPhone Apps

18

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 19: Marketing I Phone Apps

Marketing iPhone Apps

19

Page 20: Marketing I Phone Apps

Marketing iPhone Apps

20

Page 21: Marketing I Phone Apps

Marketing iPhone Apps

21

Page 22: Marketing I Phone Apps

Marketing iPhone Apps

22

Page 23: Marketing I Phone Apps

Marketing iPhone Apps

23

How do you stay on top of what is new?

Page 24: Marketing I Phone Apps

Marketing iPhone Apps

24

Apple

Page 25: Marketing I Phone Apps

Marketing iPhone Apps

25

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 26: Marketing I Phone Apps

Marketing iPhone Apps

26

Page 27: Marketing I Phone Apps

Marketing iPhone Apps

27

iTunes

Page 28: Marketing I Phone Apps

Marketing iPhone Apps

28

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 29: Marketing I Phone Apps

Marketing iPhone Apps

29

Page 30: Marketing I Phone Apps

Marketing iPhone Apps

30

Page 31: Marketing I Phone Apps

Marketing iPhone Apps

31

Page 32: Marketing I Phone Apps

Marketing iPhone Apps

32

Page 33: Marketing I Phone Apps

Marketing iPhone Apps

33

Page 34: Marketing I Phone Apps

Marketing iPhone Apps

34

Page 35: Marketing I Phone Apps

Marketing iPhone Apps

35

Web Presence

Page 36: Marketing I Phone Apps

Marketing iPhone Apps

36

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 37: Marketing I Phone Apps

Marketing iPhone Apps

37

Blog / Review

Page 38: Marketing I Phone Apps

Marketing iPhone Apps

38

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 39: Marketing I Phone Apps

Marketing iPhone Apps

39

Traditional Media

Page 40: Marketing I Phone Apps

Marketing iPhone Apps

40

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 41: Marketing I Phone Apps

Marketing iPhone Apps

41

Targeted Users

Page 42: Marketing I Phone Apps

Marketing iPhone Apps

42

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 43: Marketing I Phone Apps

Marketing iPhone Apps

43

Page 44: Marketing I Phone Apps

Marketing iPhone Apps

44

ADS (Outgoing)

Page 45: Marketing I Phone Apps

Marketing iPhone Apps

45

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 46: Marketing I Phone Apps

Marketing iPhone Apps

46

In App

Page 47: Marketing I Phone Apps

Marketing iPhone Apps

47

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 48: Marketing I Phone Apps

Marketing iPhone Apps

48

Page 49: Marketing I Phone Apps

Marketing iPhone Apps

49

Frenemies

Page 50: Marketing I Phone Apps

Marketing iPhone Apps

50

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 51: Marketing I Phone Apps

Marketing iPhone Apps

51

Price

Page 52: Marketing I Phone Apps

Marketing iPhone Apps

52

Page 53: Marketing I Phone Apps

Marketing iPhone Apps

53

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 54: Marketing I Phone Apps

Marketing iPhone Apps

54

Page 55: Marketing I Phone Apps

Marketing iPhone Apps

55

Page 56: Marketing I Phone Apps

Marketing iPhone Apps

56

Pricing Models

Page 57: Marketing I Phone Apps

Marketing iPhone Apps

57

Subscriptions By the Year

Page 58: Marketing I Phone Apps

Marketing iPhone Apps

58

Under Served Markets

Page 59: Marketing I Phone Apps

Marketing iPhone Apps

59

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Price

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

SEO

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

AdMob

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

TV

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Sales

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Page 60: Marketing I Phone Apps

Marketing iPhone Apps

60

Page 61: Marketing I Phone Apps

Marketing iPhone Apps

Contact Atimi

Scott Michaels, Vice President

[email protected](604) 787-1000

Address

311 Water Street, Suite 620

Vancouver, BC, Canada

V6B 1B8

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