marketing-customer driven marketing strategy-tm
DESCRIPTION
Customer Driven Marketing Strategy-Telekom Malaysia as the subject.TRANSCRIPT
2.DESIGNING A CUSTOMER-
DRIVEN MARKETING STRATEGY
Market segmentation
1.Definition 2.TM’s Products and Their Segmentation 3.TM’s Seven Key Customer Segments :-
Target marketing 1.Key Marketing Staff in TM
2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY
Market Segmentation [1.DEFINITION]
subdividing a large homogenous market into 1.Clearly identifiable segments with
similar Needs Wants Demand characteristics
2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY
Market Segmentation – [2.TM’s Products and Their
Segmentation]
1. Streamyx :- Most penetration , Cheap 2. Unifi :- High speed , Hefty price 3. HyppTV :- +TV Channels, Mobile 4. Others :- (VoIP) and interconnect
services. wholesale ethernetdomestic bandwidth, digital subscriber line (DSL) wholesale, IP wholesale, interconnect bandwidth services, and regulated services such as wholesale local leased circuit, wholesale line rental and a suite of local loop unbundling services.
2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY
Market Segmentation :- [TM’s Seven Key
Customer Segments] e-Enabler for SMEsTM Business Broadband
TM’s Support Business
TM Government TM Wholesale TM Global TM Enterprise
2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY
Target Marketing
multiple types of media channel to broadcast their new products, promotions, and advertisement (to alert public about the company). Regardless of the market segment, they are able reach out to each of the customers for example by phone call and email.
Promotions
2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY