marketing-customer driven marketing strategy-tm

7
2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY

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Customer Driven Marketing Strategy-Telekom Malaysia as the subject.

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Page 1: Marketing-Customer Driven Marketing Strategy-TM

2.DESIGNING A CUSTOMER-

DRIVEN MARKETING STRATEGY

Page 2: Marketing-Customer Driven Marketing Strategy-TM

Market segmentation

1.Definition 2.TM’s Products and Their Segmentation 3.TM’s Seven Key Customer Segments :-

Target marketing 1.Key Marketing Staff in TM

2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY

Page 3: Marketing-Customer Driven Marketing Strategy-TM

Market Segmentation [1.DEFINITION]

subdividing a large homogenous market into 1.Clearly identifiable segments with

similar Needs Wants Demand characteristics

2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY

Page 4: Marketing-Customer Driven Marketing Strategy-TM

Market Segmentation – [2.TM’s Products and Their

Segmentation]

1. Streamyx :- Most penetration , Cheap 2. Unifi :- High speed , Hefty price 3. HyppTV :- +TV Channels, Mobile 4. Others :- (VoIP) and interconnect

services. wholesale ethernetdomestic bandwidth, digital subscriber line (DSL) wholesale, IP wholesale, interconnect bandwidth services, and regulated services such as wholesale local leased circuit, wholesale line rental and a suite of local loop unbundling services.

2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY

Page 5: Marketing-Customer Driven Marketing Strategy-TM

Market Segmentation :- [TM’s Seven Key

Customer Segments] e-Enabler for SMEsTM Business Broadband

TM’s Support Business

TM Government TM Wholesale TM Global TM Enterprise

2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY

Page 6: Marketing-Customer Driven Marketing Strategy-TM

Target Marketing

multiple types of media channel to broadcast their new products, promotions, and advertisement (to alert public about the company). Regardless of the market segment, they are able reach out to each of the customers for example by phone call and email.

Promotions

2.DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY

Page 7: Marketing-Customer Driven Marketing Strategy-TM