marketing 450 guest lecture
DESCRIPTION
Presentation I gave to a group of seniors in the Internet Marketing 450 class at Washington State University.TRANSCRIPT
Marketing 450Guest Speaker
Hi, I’m Nathan Smith. I work at
as a designer + front-end dev.
My knowledge ofInternet marketingis purely accidental
I code, design, and write
BA in Social SciencesWashington State University
Master of DivinityAsbury Theological Seminary
But not trained in web-dev, either
– Be culturally sensitive– Consider your audience
I did learn two things
Oriental > Asian American
Theodicy > Problem of evil
Use appropriate lingo
Be succinct.Users will make an assessment ofyour site in fractions of a second.
Give me locational hints to help me understand where I’ve teleported
Home page is rarelythe point of entry
example.com/news/local/city/man-bites-dog.html
Niche ads generate better click-through
SEO: Use Semantic HTML
<h1> <h2> <h3> <h4> <h5> <h6>
<ul> <ol> <li> <dl> <dt> <dd>
<table> <thead> <tbody> <th> <td> <a>
<title> <meta> <link> <strong> <em> <p>
(to name a few)
SEO: Meta + Link Tags
Tells search engines to crawl site:<meta name="robots" content="all" />— Also, make sure to have example.com/robots.txt
Displayed in search results, if unique:<meta name="description" content="..." />
Not as important, but use anyways:<meta name="keywords" content="..." />
Prevent duplicate content penalty:<link rel="canonical" href="..." />
Faces of Internet Marketing
– Niche entrepreneur– Social media expert– Design/Dev agency– SEO consultancy
MICHAEL MISTRETTA
site – FusionAds.net
Entrepreneur. Founded Fusion Ads, a niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school.
Niche Entrepreneur
GIOVANNI GALLUCCI
site – Gallucci.net
Self-described “carnival barker” for hire. Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses.
Social Media Expert
#1 result on Google for social media expert
TOM MCCRACKEN
site – LevelTenDesign.com
Founded LevelTen Interactive, an agency focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code.
Design/Dev Agency
BEN FINKLEA
site – Volacci.com
Founded the SEO firm Volacci, with a specific focus on Drupal optimization. Notable clients include Acquia.com which raised $15 million venture capital funding.
SEO Consultant
Beware the backlash of gimmicks
See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283
Tale of two sites: Both page-rank 6www.sonspring.compage count: 300+age: 6 years
www.960.gspage count: 2age: 1 year
Research before buying domain name
Godbit means a small piece of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom
wordpress.org textpattern.com drupal.org
SIMPLE ROBUSTFLEXIBLE
Which CMS should I use?
Questions?Keep in touch:– http://twitter.com/nathansmith– http://slideshare.net/nathansmith– http://www.linkedin.com/in/nathan