marketing 450 guest lecture

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Marketing 450 Guest Speaker

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Presentation I gave to a group of seniors in the Internet Marketing 450 class at Washington State University.

TRANSCRIPT

Page 1: Marketing 450 Guest Lecture

Marketing 450Guest Speaker

Page 2: Marketing 450 Guest Lecture

Hi, I’m Nathan Smith. I work at

as a designer + front-end dev.

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My knowledge ofInternet marketingis purely accidental

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BA in Social SciencesWashington State University

Master of DivinityAsbury Theological Seminary

But not trained in web-dev, either

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– Be culturally sensitive– Consider your audience

I did learn two things

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Oriental > Asian American

Theodicy > Problem of evil

Use appropriate lingo

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Be succinct.Users will make an assessment ofyour site in fractions of a second.

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Give me locational hints to help me understand where I’ve teleported

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Home page is rarelythe point of entry

example.com/news/local/city/man-bites-dog.html

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Niche ads generate better click-through

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SEO: Use Semantic HTML

<h1> <h2> <h3> <h4> <h5> <h6>

<ul> <ol> <li> <dl> <dt> <dd>

<table> <thead> <tbody> <th> <td> <a>

<title> <meta> <link> <strong> <em> <p>

(to name a few)

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SEO: Meta + Link Tags

Tells search engines to crawl site:<meta name="robots" content="all" />— Also, make sure to have example.com/robots.txt

Displayed in search results, if unique:<meta name="description" content="..." />

Not as important, but use anyways:<meta name="keywords" content="..." />

Prevent duplicate content penalty:<link rel="canonical" href="..." />

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Faces of Internet Marketing

– Niche entrepreneur– Social media expert– Design/Dev agency– SEO consultancy

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MICHAEL MISTRETTA

site – FusionAds.net

Entrepreneur. Founded Fusion Ads, a niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school.

Niche Entrepreneur

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GIOVANNI GALLUCCI

site – Gallucci.net

Self-described “carnival barker” for hire. Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses.

Social Media Expert

#1 result on Google for social media expert

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TOM MCCRACKEN

site – LevelTenDesign.com

Founded LevelTen Interactive, an agency focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code.

Design/Dev Agency

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BEN FINKLEA

site – Volacci.com

Founded the SEO firm Volacci, with a specific focus on Drupal optimization. Notable clients include Acquia.com which raised $15 million venture capital funding.

SEO Consultant

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Beware the backlash of gimmicks

See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283

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Tale of two sites: Both page-rank 6www.sonspring.compage count: 300+age: 6 years

www.960.gspage count: 2age: 1 year

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Research before buying domain name

Godbit means a small piece of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom

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wordpress.org textpattern.com drupal.org

SIMPLE ROBUSTFLEXIBLE

Which CMS should I use?

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Questions?Keep in touch:– http://twitter.com/nathansmith– http://slideshare.net/nathansmith– http://www.linkedin.com/in/nathan