Marketing 101: What Every Accounting Firm

Should Know

As competition is growing day by day in accounting field, you need to stand

out of the crowd.

Marketing can help your business thrive by ensuring

good customer relations, better branding and compete

with the competitors.Here are few tips for accounting firms to better

market themselves -

1. Develop a Marketing PlanDevelop a good and

goal oriented marketing plan that can help you reach

target audience.

a) Know Your Customers A good marketing plan must identify and target the

existing as well as potential clients.

b) SWOT AnalysisSWOT refers to Strengths, Weaknesses,

Opportunities and Threats. It helps you to identify different internal and external factors that will

affect your firm's future performance.

2. Referral MarketingReferral marketing is a great way of

promoting your products or services to new customers through referrals from existing

clients, friends or associates. All you need to do is create a referral program.

a) Refer a FriendOffer discounts to your existing clients for referring

a friend.

b) Email SignatureMake use of email signature something like

"Referral are much appreciated and welcomed" to let clients, associates and friends know about

referral.

3. Capture Leads Through WebsitesA proper lead capturing method on your

business website can help you convert visitors to your customers.

a) Make Use of Email Subscription FormAllow visitors to get offers and download materials

such as e-books, files, taxation forms etc. by just filing the

email subscription form or newsletters.

b) Design for Lead GenerationCreate a great look and feel design with a proper

formatting to retain visitor's attention. Include images, graphs and show what's in it for the

customer.

c) Smart Call to ActionsMake use of easy & smart call to actions on your

website according to your business objective such as filling up a contact form, sign up action, chat or sharing

words about you on social media.

4. Social Media MarketingAlthough relatively new in marketing

area, many accounting firms are now considering social media in their

marketing strategy.

a) Why social media is important?

To increase sales

To increase site ranking

To showcase your brand

To decrease marketing cost

To build relationships with your customers

Leverage social media platforms such as Twitter, Facebook, LinkedIn, Google+ to reach out to the

potential customers.

Engage with the audience.Share other's stuff as well.

Share something valuable, helpful and engaging.Create content to share on the social media channels.Follow industry leaders, potential and existing customers.

b) Some Worthy Tips

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References:

http://www.accountingweb.com/article/marketing-101-what-every-small-firm-should-know/223624