marketers use of social media

Corporate exeCutive Board / pJa advertising + Marketing researCh report

Marketers’ Use of

social MediaNovember, 2010

a PJa adVertisiNG + MarketiNG eBook 01sHare tHis eBook

social Media time Per WeekOn average, marketers spend 19 hours per week on social media sites.

• Social networking constitutes the biggest chunk of marketers’ weekly social media use: around 5 hours per week.

• Microblogs (Twitter, Flickr) form the next biggest chunk: just over 3.5 hours per week.

• Most marketers spend around 3 hours per week on blogs and 2 hours on professional networking sites.

0

5

10

15

201.5 hours

1.7 hours

2.1 hours

2.3 hours

3.0 hours

3.7 hours

4.3 hours

Wikis

Professional Networking (e.g. LinkedIn)

Media-sharing (e.g., YouTube, Podcasts, etc.)

Location-based networkrs (e.g. FourSquare, Gowalla)

Blogs/Discussion Groups/Forums

Microblogs (e.g., Twitter, Flickr, etc.)

Social Networking (e.g., Facebook, MySpace, etc.)


access devices for social MediaOne fifth of marketers’ social media participation is via smart phone.

0

20

40

60

80

100 1%3%

20%

22%

54%

Game Console(no responses)

Other

Mobile Phone

Smartphone

Desktop Computer

Laptop/Netbook


company PerformanceMost marketers are still unsure about the business impact of their company’s social media efforts.

I believe our social media activities are driving business

results in the marketplace

Our Sociual Media Activities are positively differentiating us

against our competition

I feel confident that we are taking the right approach in

our social media activities

3.93

4.01

4.53

Strongly Disagree (1) Strongly Agree (7)


marketers use of social media

Business