1. Market Test Your Ideas
The $25 dollar plan
(or feedback for the cost of a tank of gas)
Brandon McNamara
Twitter: @Brandon McNamara
February 2010
BrandonMcNamara.com

2. I want to build a website that allows people to share old books
My idea: people want to create things with other people of similar interest.
I just know people will want to use my service!
My website would be like Twitter but for older adults
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3. IDEAS ARE ABUNDENT IN SUPPLY
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4. BUT
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5. IS THERE DEMAND?
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6. So, what does this mean?
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7. Ideas can be tested
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8. MARKET TEST YOUR IDEAS
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NEED
9. For $25 dollars
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10. Who needs to do this?
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11. Anyone who is thinking of building/designing/creating something
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12. Examples of Use
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Starting new pizza restaurant
Writing a new book on career advice
New online sandal store
Starting Your Own Niche Non-Profit
Creating new game for toddlers
13. REMEMBER:
Failure = Feedback.
Without failure learning is impossible
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14. So, how do I get started?
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15. Quick&Dirty Plan
Write the Solution Down
Protoype Site / Idea in Powerpoint
Purchase custom domain
Open Snappages account
Build minimum site to get idea across
Start Adword campaign
Include Google Analytics
Track, Measure, and Iterate
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16. Solution that solves a problem
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17. PowerPoint = Rapid Prototype
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18. Examples of landing pages
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19. COPILOT
Features
Sign In
About Us
Test Pilot Your Ideas
Quickly create landing pages
Sign Up
A/B test pages
Use Custom Domains
Track the relevant metrics
BrandonMcNamara.com
20. COPILOT
Features
Sign In
About Us
Test Pilot Your Ideas
Quickly create landing pages
Sign Up
A/B test pages
Use Custom Domains
Track the relevant metrics
BrandonMcNamara.com
21. Next, Purchase Custom Domain
BrandonMcNamara.com
22. Purchased
Ubisqus.com
$12 Year Domain
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23. Total
GoDaddy.Com Domain$12
Total$12
BrandonMcNamara.com
24. Next, Set up Snap Pages
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25. BrandonMcNamara.com
26. $8 dollars a month
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27. Total
GoDaddy.Com Domain$12
Snappages.com Pro Account $8
Total$20
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28. So far, not bad, right?
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29. Now, on to more details
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35. VS
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36. Google Form
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37. Place holder for Google Form
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38. FREE!%!$
(Free is great)
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39. Total
GoDaddy.Com Domain$12
Snappages.com Pro Account $8
Google FormFREE
Total$20
BrandonMcNamara.com
40. Protoype Site / Idea in Powerpoint
Purchase custom domain
Open Snappages account
Build minimum site to get idea across
Start Adword campaign
Include Google Analytics
Track, Measure, and Iterate
BrandonMcNamara.com
Quick&Dirty Plan
41. BrandonMcNamara.com
42. Drive Customers to your website
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43. $5.00/day budget
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44. FIRST ITERATION
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45. SECOND ITERATION
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46. THIRD ITERATION
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47. SEE ANY PATTERN?
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48. ITERATE
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49. Keywords
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50. Clicks
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51. Impressions
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52. Click Thru Rate
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53. $5 Total Start up Cost
(I pre-paid $40 dollars)
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54. Total
GoDaddy.Com Domain$12
Snappages.com Pro Account $8
Google FormFREE
Google AdWords$5
Total$25
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55. Track & Measure
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56. Started AdWords Campaign
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57. Metrics
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58. Goals / Funnels
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59. Keep it Simple w/ Goals
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60. Conversions are signals
Set up conversion goals
Ex. Landing page -- > Sign Up -- > Submit
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61. Total
GoDaddy.Com Domain$12
Snappages.com Pro Account $8
Google FormFREE
Google AdWords$5
Google AnalyticsFREE
Total$25
BrandonMcNamara.com
62. Lessons Learned
Ideas are Cheap, Failure & Feedback are Priceless
Vet your Ideas: the goal is to test for demand Ive presented one way to do this.
$25 is a cheap investment to test ideas
Look for signals (clicks, conversions)
You wont get it right at first: Iterate, Test, Iterate, Test, Ect.
Have fun!
BrandonMcNamara.com