market research reports : dry fruit market india 2013

Dry Fruit Market – India

February 2013

2

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DRY FRUIT MARKET IN INDIA 2013.PPT

Executive Summary

Market Indian dry fruit market is valued at INR X bn in 20__ and is estimated to reach INR Y bn by 20__

Drivers & Challenges

Competition

Drivers—Festivals and Gifting Culture —Increasing Health Awareness—Growth of User Industries —Booming Retail Market —Rising Income and Consumption—Rapid Urbanization

Challenges—Rise in Packaging Costs—Shortage of Cold Storage Units

—Deficit in Power Supply—Under‐invoiced Imports

Major Players

Company A Company B. Company C

Exhibitions and Events Innovative PackagingOrganic Dry FruitsDry Fruit NankhataisGaining Special Space in RetailPostal Dry Fruit Delivery from KashmirUsage of Mainline Container Vessels for Cashew Imports

Trends

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•Introduction

•Market Overview

Global

India

•Import & Export

•Drivers & Challenges

•Government Rules & Policies

•Government Participation

•Trends

•Competitive Landscape

•Strategic Recommendations

•Appendix

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Food processing can be sub‐segmented into numerous categories including dried fruits

Fruit Pulps and Juices

Market Segmentation

• The Food Processing sector is segmented into multiple categories including fruits and vegetables• Among the various types of processed fruit and vegetable products ‐ juices, dry fruits etc are becoming more popular among the consumers due to the health benefits associated with them

Ready‐to‐serve

Beverages

Canned/ Frozen Fruits

Jams, Squashes, Pickles, Chutneys

Dried Fruits Others

Fruits &

Vegetables

Meat &

PoultryDairy

Food Processing

Marine

ProductsGrains

Consumer

Food

Dried Vegetables

Mushroom Products

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Global Market – Overview (1/4)

The changing mindset of people toward healthy food habits is going to…

•Dry fruits refer to those fruits which are devoid of any moisture content either naturally or those which had been dried artificially using machines such as dehydrators

•Globally a wide variety of dry fruits are consumed which includes almond, brazil nut, cashew, raisin, pecan, peanut etc among others

• It is estimated that during 20__, total global dry fruit production was around A5 mn tonnes and consumption around B5 mn tonnes

Production & Growth Consumption & Growth

mn tonnes

60

50

40

30

20

10

0

X%

20__

A5

20__

A4

20__

A3

20__

A2

20__

A1

mn tonnes

60

50

40

30

20

10

0

Y%

20__

B5

20__

B4

20__

B3

20__

B2

20__

B1

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Global Market – Overview (2/4)

…boost the global dry fruit industry in the ensuing years

X1%

X2%

Y1%

Y2%

Dried FruitTree Nut

Globally the different types of dry fruits are divided into two segments

Tree Nut Dried Fruit

Segmental Share – Production (20__) Segmental Share – Consumption (20__)

Globally, tree nuts hold the major share both in terms of production as well as consumption

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Indian Market – Overview (1/5)

The Indian dry fruit industry will witness robust growth in the coming years…

•India is considered to be the biggest producer of fruit in the world Under the food processing industry, fruits & vegetables processing is one of the largest in terms of production, consumption, export etc and has good growth potential

• The Indian dry fruit industry, which is a part of this fruit and vegetable processing industry is also growing rapidly mainly due to the increasing awareness among people about the benefits of dry fruit consumption

• The market is primarily dominated by the unorganized sector accounting for around X1% of the overall market

•During 20__, the Indian dry fruit market was found to be around INR A3 bn and is expected to reach INR A8 bn by the year 20__, growing at a CAGR of P%

Market Size & Growth Market Segmentation (2012)

X1%

X2%

Unorganized SectorOrganized Sector

0

50

100

150

200

INR bn

P%

20__

A8

20__

A7

20__

A6

20__

A5

20__

A4

20__

A3

20__

A2

20__

A1

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…with increased consumption amongst consumers

• In general, the major type of dry fruits consumed in India includes cashew, raisin, walnut, almond, pistachio, fig, apricot and date

F%E%

D%

C%

B%

A%

Others

Raisin

Pistachio

Walnuts

Almonds

Cashew

Cashew accounts for the major share in the overall consumption of dry fruits because it itself is one of the major

ingredients in food products such as the popular Indian sweet kaju barfi,

whereas other dry fruits are mostly used as an additive or for garnishing purpose

• The food processing industry is the largest consumer of dried fruits where they are used as raw material inputs for different products such as breakfast cereals, bakery, desserts and confectionery products

Dry Fruit Consumption – Segmental Shares (20__)

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Household consumption of dry fruits play a vital role in driving the demand

• In India, apart from industrial consumption, household consumption of dry fruits also play an important role in driving the demand

• Dry fruits such as pistachios, almonds, dried plums, chilguzas(pine fruit), dried apricots etc are either consumed directly or used as an additives for Indian sweets

X2%X1%

Additive

Direct Consumption

Segmental Shares of Dry Fruit Consumption Pattern –Direct and as Additive (20__)

Region Wise Dry Fruit Consumption (20__)

Y4%

Y3%

Y2%

Y1%

East

South

West

North

`

Major consumption of dry fruits take place in the

Northern regions of India

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Import of Major Types of Dry Fruits (1/6)

Shelled Hazelnuts

Pistachios

0

5

10

15

20

25

‘000 unitINR mn

15

10

5

0

20__(Apr‐Sep)

20__

Z

C

20__

Y

B

20__

X

A

Volume Value

A4%

A5%

A3%A2%

A1%

E

D

C

B

A

B4%B6%

B5%

B3%

B2%

B1%

U

T

S

R

Q

P

Note: HS Code 080222 (Shelled hazelnuts, fresh or dried ), HS Code 080250 (Pistachios fresh or dried)

0

2,000

4,000

6,000

8,000

10,000

‘000 unitINR mn

4,000

3,000

2,000

1,000

020__

(Apr‐Sep)

S

G

20__

R

F

20__

Q

E

20__

P

D

ValueVolume

Major Importing Nations – Value Wise (20__)

Major Importing Nations – Value Wise (20__)

N.A.

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Drivers & Challenges – Summary

Drivers

Festivals and Gifting Culture

Increasing Health Awareness

Growth of User Industries

Booming Retail Market

Rising Income and Consumption

Rapid Urbanization

Challenges

Rise in Packaging Costs

Shortage of Cold Storage Units

Deficit in Power Supply

Under‐invoiced Imports

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`

Exhibitions and Z

Innovative Y

Usage of Mainline Container Vessels for SS

Gaining Special Space in Retail

Trends – Summary

Key Trends

Postal Dry Fruit Delivery from S

A Dry Fruits

Dry Fruit X

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Private: Domestic – Company A (1/3)

Key People

Products and Services

Company Information Offices and Centres – India

Category Products/Services

AlmondRaw, salted, roasted, black pepper, jaggery, honey almonds

CashewRaw, salted, black pepper, chilli, chilli garlic, fresh mint, hing jeera cashew

Pistachio Regular, salted and roasted pistachios

Raisin Regular raisins

Name Designation

Person A Director

Person B. Director

Person C Director

Person D Director

Corporate Address

Company A

Street A

City B

State C

Tel No.91‐11‐32314433/ 91‐9311001260/ 91‐9871629292

Fax No. N.A.

Website www.company.co.in

Year of Incorporation 2009 Head Office

City B

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Financial Snapshot Key Ratios

Particulars y‐o‐y change (2012‐11)

2012 2011 2010

Profitability RatiosOperating Margin 5.63 16.79% 11.16% ‐10.82%

Net Margin ‐0.41 1.45% 1.86% 0.61%

Profit Before Tax Margin ‐0.41 1.45% 1.86% 0.74%

Return on Equity ‐56.39 29.56% 85.95% 77.39%

Return on Capital Employed 29.86 ‐43.24% ‐73.10% 45.21%

Return on Working Capital 37.96 ‐10.49% ‐48.45% ‐18.53%

Return on Assets ‐53.87 28.75% 82.61% 72.27%

Return on Fixed Assets ‐22.85 7.69% 30.54% 15.02%

Cost RatiosOperating costs (% of Sales) ‐5.61 83.20% 88.82% 112.24%

Administration costs (% of Sales) 0.00 0.00% 0.00% 5.59%

Interest costs (% of Sales) 0.04 0.09% 0.05% 0.00%

Liquidity RatiosCurrent Ratio ‐12.24% 0.68 0.78 0.87

Cash Ratio ‐78.83% 0.05 0.22 0.24

Leverage RatiosDebt to Equity Ratio N.A. 0.00 0.00 0.00

Debt to Capital Ratio N.A. 0.00 0.00 0.00

Interest Coverage Ratio ‐17.65% 196.67 238.81 N.A.

Efficiency RatiosFixed Asset Turnover ‐67.60% 5.30 16.35 21.92

Asset Turnover ‐55.21% 19.81 44.23 105.47

Current Asset Turnover ‐54.42% 3.33 7.30 4.11

Working Capital Turnover ‐72.12% ‐7.23 ‐25.94 ‐27.04

Capital Employed Turnover ‐55.72% 20.38 46.02 112.94


Improved Decline

Financial Summary

• The company incurred a net profit of INR Y3 mn in FY 20__, as compared to net profit of INR Y2 mn in FY 20__

• The company reported total income of INR X3 mn in FY 20__, registering a decrease of P% over FY 20__

• The company earned an operating margin of C% in FY 20__, an increase of D percentage points over FY 20__

• The company reported interest coverage ratio of E in FY 20__, a decrease of F% over FY 20__

Net Profit/LossTotal Income

INR mn

0.8

0.6

0.4

0.2

0.0

INR mn

60

40

20

020__

Y3

X3

20__

Y2

X2

20__

Y1

X1

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Business Highlights


Description News

Overview

• The company A is primarily engaged in the business of importing and trading dry fruits and spices in India

• It operates as a sister company of California Agri Nuts Corporation (CANC), which is considered as one of the top importers of dry fruits in the country

• In addition to the various daily usage packs of dry fruits, the company has a separate range of dry fruit gift packs especially prepared for various gifting occassions

Import• The company imports various dry fruits such as almonds, pistachios, cashews, walnuts, raisins, cardamom, aniseed etc. from USA, Australia, Spain, Middle East, Iran, Turkey, and South‐east Asia

Quality Assurance• The company has ISO 9001:2008 certification and its manufacturing and packaging facilities are HACCP (Hazard Analysis and Critical Control Points) Certified

Retail Presence• The products are available at all modern retails such as Bharti‐Walmart, Aditya Birla Retail, Jubilant Retail, Hypercity, Natures Basket, Ruci and Idoni, and In ‘n’ Out, and institutions such as Indian Navy Services, DT Cinemas, Indian Railways, Mumbai and Delhi Airports and Barista Lavazza

Recent Launches

• Premium dry fruit gift packs for all occasions under a brand name of ‘Nutty Gritties Shubhkamnayen’

• In 2011, launched three new varieties of dry fruits – Roasted and salted almonds, roasted and salted cashews and fresh mint cashews Launched its dry fruit brands in Cafe Buddy's outlets located at metro stations across Delhi to increase brand presence

Upcoming Plans• The company has future plans of associating with Trent Ltd, Marche Foods, Spencers, Big Bazaar and other supermarkets on state level to increase the reach and availability of the products

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Appendix

Ratio Calculations

Operating Margin (Operating Income/Revenues)*100

Net Margin (Net Profit / Revenues) *100

Profit Before Tax Margin (Income Before Tax / Revenues *100

Return on Equity (ROE) (Net Income / Shareholders Equity)*100

Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100

Return on Working Capital (EBIT / Working Capital) *100

Return on Assets (EBIT / Total Assets)*100

Return on Fixed Assets (EBIT / Fixed Assets) *100

Operating Costs (% of Sales) (Operating Expenses / Sales) *100

Administration Costs (% of Sales)

(Administrative Expenses / Sales) *100

Interest Costs (% of Sales) (Interest Expenses / Sales) *100

Ratio Calculations

Current RatioCurrent Assets / Current Liabilities

Cash Ratio{(Cash & Bank Balance + Marketable Securities) / Current Liabilities)}

Debt to Equity Total Liabilities / Shareholders Equity

Debt to Capital Ratio{Total Debt / (Shareholders Equity + Total Debt)}

Interest Coverage Ratio EBIT / Interest Expense

Fixed Asset Turnover Sales / Fixed Assets

Asset Turnover Sales / Total Assets

Current Asset Turnover Sales / Current Assets

Working Capital Turnover Sales / Working Capital

Capital Employed Turnover Sales / (Shareholders Equity + Total Debt)


17DRY FRUIT MARKET IN INDIA 2013.PPT

Sources of Information

Secondary Research

Print MediumLeading Newspapers

Journals / Magazines

Business Magazines

Electronic MediumCompany Websites

Government Websites / Resources

Online Magazines

Online Journals / Articles

Premium Databases

Social Networking Space

Primary Research

InterviewsLeading Industry Vendors

Industry Stakeholders

Industry Experts

Surveys Conducted in Social / Technology Focused Forums

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market research reports : dry fruit market india 2013

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