market research report : cardiac pacemaker market in india 2013

Cardiac Pacemaker Market India

February 2013

Cardiac Pacemaker Market – India

Executive Summary

MarketCardiac pacemaker market in India is growing at a CAGR of A % over 20‐‐‐‐‐e (volume wise)

The industry is dominated by foreign companies

Hospitals sell pacemakers as well as offer complete packages to patients

Drivers &

Drivers:

Changing demographics

High rate of cardiovascular diseases

L k i

Challenges:

Lack of standard regulatory structure and government initiatives

Challenges Low market penetration

Growing awareness

Changing Insurance coverage structure and business model

Unwillingness to spend on medical devices

Weak manufacturing base

TrendsProduct innovation

Focus on low cost goods

Significant presence of MNCs

Competitive Landscape

Majority of players in the cardiac pacemaker market are foreign companies with distributors and subsidiaries in India

Due to lack of a structured regulation, entry of more players is inhibited

2CARDIAC PACEMAKER MARKET IN INDIA 2013.PPT

LandscapeMajor players include A, B, C

•Macroeconomic Indicators

•IntroductionIntroduction

•Market Overview

I t E t•Import‐Export

•Drivers & Challenges

•Trends

•Competitive LandscapeCompetitive Landscape

•Strategic Recommendations

A di


•Appendix

Economic Indicators (2/3)

Gross Fiscal Deficit: Monthly

600

500

FE

C500

400

300

200

100

D

C

B

A

Exchange Rate: Half Yearly

100

0Feb‐‐Jan‐‐Dec‐‐Nov‐‐Oct‐‐Sep‐‐

g y

56 Q

53

54

55 YTR

E

W


52Jan ‐‐Dec ‐‐Nov ‐‐Oct ‐‐Sep ‐‐Aug ‐‐

Cardiac pacemaker market is poised to grow at a steady rate in the future

• Cardiac pacemaker market is expected to grow

steadily and offers strong potential for both existing

Market Overview (1/3) Market Size & Growth (Volume wise)

40

‘

A% FE

and new players

• Country A along with Country B are the growing

markets for cardiac rhythm management products of

which pacemakers form the largest part10

20

30E

DCBA

which pacemakers form the largest part

•Majority of players are foreign companies with

distributors or subsidiaries in India

These companies have been able to strengthen their

f h ld i h k d h i b d i i

020‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐

Market Size & Growth (Value wise)foothold in the market due to their brand recognition,

reliability and technological superiority

• Domestic players make significant investments and

rely on profits generated in India as well as abroad2

3

4

5 YTREWQ

B%

While some players purely operate in India, others have

global presence

Smaller players utilize product differentiation strategies

rather than reduced pricing methods to maintain their

f th ld i th k tHealthy growth rates provide an impetus to existing

0

1

2

20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐


foothold in the market y g p p g

and potential players to invest in the market

Indian pacemaker market is heavily dependent on imports from the developed countries, but…

•The Government of India has always liberally allowed the import of medical electronic equipments

Imports – Overview Import of Cardiac Pacemakers

1,500 80O

Basic custom duty on pacemakers is S %

•Over the years, import of pacemakers has been steadily increasing

• Imports are mostly from the developed countries like 500

1,000

20

40

60PM

N

p y pA and country B

•Weak manufacturing base in responsible for imports

Import (Region Wise: 20‐‐)

0 020‐‐‐‐‐20‐‐‐‐‐ 20‐‐‐‐‐20‐‐‐‐‐

Import (Region Wise: 20‐‐)

c

C t CCountry BCountry A

b

d ce

C t H

Country FCountry G

de

f

a

b

OthersCountry ECountry DCountry C

a

f b Country H

OthersCountry JCountry I


Note: Figures are for respective financial years

a

Drivers & Challenges – Summary

Drivers Challenges

Lack of standard regulatory structureChanging demographics

High rate of cardiovascular diseases

Lack of standard regulatory structure and government initiatives

Unwillingness to spend on medical devices

Low market penetration

Growing awareness

Weak manufacturing base

Changing Insurance coverage structure and business model


Trends – Summary

Improvements in TechnologyTechnology

MarketCh i iCharacteristics

Monitoring via Internet ReuseMonitoring via Internet Reuse


Public: Domestic Company – Company A(1/4)Company Information Offices and Centres – India

Corporate AddressStreet AMaharashtra

T l N 91 22 12345678Tel No. +91‐22‐12345678

Fax No. +91‐22‐12345679

Website www.xyz.com

Year of Incorporation 19‐‐

Products and Services

Place A

Head Office

Incorporation

Ticker Symbol ‐‐

Stock Exchange BSE

Key People

Products and Services

Category Products/Services

CardiacPacemakers, Leads, Pacing System Analyzer

N D i tiOthers Dental Implants

Name Designation

Mr A MD

Mr B CEO


i i l S h K i

Public: Domestic Company – Company A(2/4)Financial Snapshot Key Ratios

Particulars y‐o‐y change (2012‐11)

2012 2011 2010 2009

Profitability RatiosOperating Margin

Net Profit/LossTotal Income

Net MarginProfit Before Tax MarginReturn on EquityReturn on Capital EmployedReturn on Working CapitalReturn on Assets20--20--20--20--

Financial Summary

• The company incurred a net loss of INR ‐‐ bn in FY 2012, as compared to net loss of INR ‐‐ bn in FY 2011

• The company reported total income of INR ‐‐ bn in FY 2012, registering an increase of % over FY 2011

Return on Fixed Assets

Cost RatiosOperating costs (% of Sales)Administration costs (% of Sales)

Interest costs (% of Sales)registering an increase of ‐‐% over FY 2011

• The company earned an operating margin of ‐‐% in FY 2012, an increase of ‐‐ percentage points over FY 2011

• The company reported debt to equity ratio of ‐‐ in FY 2012, an increase of ‐‐% over FY 2011

Interest costs (% of Sales)

Liquidity RatiosCurrent RatioCash Ratio

Leverage RatiosDebt to Equity Ratio

b i l iKey Financial Performance Indicators

Indicators Value (‐‐/‐‐/2013)Market Capitalization (INR mn) ‐‐Total Enterprise Value (INR mn) ‐‐EPS (INR)

Debt to Capital RatioInterest Coverage Ratio

Efficiency RatiosFixed Asset TurnoverAsset TurnoverCurrent Asset Turnover

10

EPS (INR) ‐‐PE Ratio (Absolute) ‐‐

Working Capital TurnoverCapital Employed Turnover

Improved Decline

CARDIAC PACEMAKER MARKET IN INDIA 2013.PPT

Public: Domestic Company – Company A(3/4)Key Business Segments Key Geographic Segments

100%

Product A

100%

Country BCountry A

0%

50%

100%

0%

50%

100%

H

G

F

E

D

C

B

ATotal revenue for the company comes this

segment for last K years

Business Highlights

0%20‐‐

0%

20‐‐20‐‐20‐‐20‐‐

Description News

Overview • Operates with its subsidiary, ABC Limited

Business• It has its plant located at Area 1, State XYZ • Has a licensed and installed capacity of producing B pacemakers annually• The company is also into the business of contract manufacturing

Pacemakers• They make both internal as well as external pacemakers• The permanent pacemakers are available in various modes such as : Multi Programmable, Non‐programmable, dual chamber, rate responsive and bifocal

Shareholders • Promoters occupy S % of the shares whereas general public hold G % of the shares


Shareholders • Promoters occupy S % of the shares whereas general public hold G % of the shares

Awards and Recognitions • Received type A certification in 20‐‐

Public: Domestic Company – Company A(4/4)

•G•H

• I• J

S WS W

TO TO •D•E•F

•A•B•C


Appendix

Ratio Calculations

Operating Margin (Operating Income/Revenues)*100

Ratio Calculations

Current RatioCurrent Assets / Current Liabilities

Net Margin (Net Profit / Revenues) *100

Profit Before Tax Margin (Income Before Tax / Revenues *100

(N I / Sh h ld

Cash Ratio{(Cash & Bank Balance + Marketable Securities) / Current Liabilities)}

Debt to Equity Total Liabilities / Shareholders E it

Return on Equity (ROE) (Net Income / Shareholders Equity)*100

Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100

q yEquity

Debt to Capital Ratio{Total Debt / (Shareholders Equity + Total Debt)}

Interest Coverage Ratio EBIT / Interest Expense

Return on Working Capital (EBIT / Working Capital) *100

Return on Assets (EBIT / Total Assets)*100

Return on Fixed Assets (EBIT / Fixed Assets) *100

Fixed Asset Turnover Sales / Fixed Assets

Asset Turnover Sales / Total Assets

Operating Costs (% of Sales) (Operating Expenses / Sales) *100

Administration Costs (% of Sales)

(Administrative Expenses / Sales) *100

Current Asset Turnover Sales / Current Assets

Working Capital Turnover Sales / Working Capital

Sales / (Shareholders Equity +


Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Capital Employed Turnover Sales / (Shareholders Equity + Total Debt)

Thank you for the attentionThe Cardiac Pacemaker Market India 2013 report is part of Netscribes, Inc. Healthcare Series.For any queries or customized research requirements, contact us at:

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Disclaimer: This report is published for general information only Although high standards have been used in the preparation “Netscribes” is


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market research report : cardiac pacemaker market in india 2013

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