market research report : cardiac pacemaker market in india 2011

Cardiac Pacemaker Market IndiaCardiac Pacemaker Market – India

July 2011

Executive Summary

MarketCardiac pacemaker market in India is growing at a CAGR of x% over 20‐‐ ‐ ‐‐e

The industry is dominated by foreign companies

Market is largely dependent on imports

Drivers &

Drivers:

Changing demographics

High rate of cardiovascular diseases

Challenges:

Lack of standard regulatory structure and government initiativesDrivers &

Challenges Low market penetration

Growing awareness

Changing Insurance coverage structure and business model

initiatives

Unwillingness to spend on medical devices

Weak manufacturing base

Market Characteristics

Product innovation

Focus on low cost goods

Significant presence of MNCs

Competition

Majority of players in the cardiac pacemaker market are foreign companies with distributors and subsidiaries in India

Due to lack of a structured regulation, entry of more players is inhibited

g p

2CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT

Major players include Company 1, Company 2, Company 3, Company 4

d i•Introduction•Market Overview•Import‐Export•Drivers & Challenges•Market Characteristics•Competition


Cardiac pacemaker market is poised to grow at a steady rate in the future

• Cardiac pacemaker market is expected to grow

steadily and offers strong potential for existing and

Cardiac Pacemaker Market – Overview Market Size & Growth

35Units ‘000

new players

• Country 1 along with Country 2 are primary markets

for cardiac rhythm management products of which

pacemakers form the largest part 20

25

30

35x%

q

pacemakers form the largest part

•Majority of players are foreign companies with

distributors or subsidiaries in India

These companies have been able to strengthen their

f h ld i h k d h i P Q d R 5

10

15

20 p

foothold in the market due to their P, Q and R

•Domestic players make significant investments and

rely on profits generated in India as well as abroad

While some players purely operate in India, others have a

0

5

20--e20--

global presence

Smaller players utilize M strategies rather than T methods

to maintain their foothold in the market


Source:

Indian pacemaker market is heavily dependent on imports from the developed countries, but…

•The Government of India has always liberally allowed the import of medical electronic equipments

Imports – Overview Import of Cardiac Pacemakers

1,500 80

INR mn ‘000 units

sValue

Volume

Basic custom duty on pacemakers is x%

•Over the years, import of pacemakers has been steadily increasing

• Imports are mostly from the developed Region A and 500

1,000

20

40

60

p

rq

p y p gRegion B

Import (Region Wise: 2010)Import (Region Wise: 2009)

0 0

20

20‐‐ 20‐‐20‐‐20‐‐

h2%

g2%

f2%

e2%d2%

c2%Country 4

Country 3

Country 2

Country 1

i1%

h1%

g1%f1%e1%

d1%1%

Country 4

Country 3

Country 2

Country 1

b2%a2%

Others

Country 7

Country 6

Country 5

Country 4j1%c1%

b1%

a1%

Country 8

Country 7

Country 6

Country 5


Source:

b1%

Others

Country 9

Drivers & Challenges – Summary

Drivers Challenges

Lack of standard regulatory structureChanging demographics

High rate of cardiovascular diseases

Lack of standard regulatory structure and government initiatives

Unwillingness to spend on medical devices

Low market penetration

Growing awareness

Weak manufacturing base

Changing Insurance coverage structure and business model


Market Characteristics – Summary

Product innovation

MarketCh i iCharacteristics

Significant presence of MNC

Focus on low cost goodsMNCs

Focus on low cost goods

7

Major Foreign Players (1/7)

H d t Cit 1 C t 1

Company Snapshot: Company 1

Corporate Information Financial PerformanceRevenue ProfitRevenueHeadquarters City 1, Country 1

Founded 19‐‐

Products Product 1, Product 2, Product 3, Product 4 Product 5

Profit / Loss

200

300

400

‐40

‐20

0

20

Profit INR bn

RevenueINR bn

rqp

Product 4, Product 5

Key People Person X – CEO

Business Highlights

0

100

200

‐100

‐80

‐60

40

20‐‐ Q‐

s

20‐‐20‐‐20‐‐

Business Highlights

• Established in 19‐‐ as a holding company, Company 1 went public through an IPO in 19‐‐ and has x manufacturing facilities worldwide

•Operations in India are conducted through its wholly owned subsidiary Company 2 which has its headquarters in City 1 d b h ffi i Cit 2 Cit 3 d Cit 4and branch offices in City 2, City 3 and City 4

• Launched Product 1 and Product 2 in India in Feb 20‐‐

• The company plans to invest INR y bn in Country 1, Country 2 and Country 3 through 20‐‐ and has strengthened its sales force by adding z representatives during the first quarter of 20‐‐ in Country 1 and Country 2


Source:

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