Market Research Presentation Template[Date]

FINCA [Subsidiary]

Agenda

1. Executive Summary

2. Background

3. Research Objective

4. Methodology

5. Sampling

6. Data Collection

7. Results

8. Research Analysis

9. Conclusion

10.Recommendation2

Executive Summary

Provide brief description of your research study.

3

Background

4

Purpose Detail explanation here

Importance of Research

Issues Highlight issues here

Research Objectives

5

Research Objectives (include research questions seeking answer)

List all research objectives.

Hypothesis

6

Document formulated hypothesis of the previous research questions

Methodology

7

Detail secondary data collection used here – i.e. list of the literature you reviewed for your study with a brief description

Provide brief description & analysis of the content.

Text #1 Content Description Analysis

Text #2 Content Description Analy

Detail primary research conducted here.

Sampling – include populaltion breakdown

8

Demographics

58%

42%

Gender

Male Female

12%

27%

15%29%

10% 6%2%

Age

Under 18 18-24 25-32 33-44 45-54 55-64 65+

Data Collection

9

Secondary Research

Qualitative

Exploratory

External (Existing Data)

Focus Group

Qualitative

Exploratory

New Data

Survey

Quantitative

Descriptive

New Data

Additional Survey or

Research

Quantitative

Descriptive

New Data

ResultsFocus Group

10

Include the topics presented during the focus group with a brief overview of the general consensus.

Topic #1

Summarize Responses

Generalize Overall Viewpoint

Topic #2

Summarize Responses

Generalize Overall Viewpoint

ResultsSurvey

11

Chart the results of your survey

Product Quality Brand Image Advertisements Competitors0

1

2

3

4

5

6

PositiveNegativeNeutral

ResultsSurvey

12

Chart the results of your survey

Product Quality Brand Image Advertisements Competitors0

1

2

3

4

5

6

PositiveNegativeNeutral

ResultsSurvey

13

Chart the results of your survey – if relevant provide interview transcript or case analysis overview.

Research Analysis

14

Detail Analysis used reference Market and Customer Research Designs. Examples:

Multiple Regression

Discriminant Analysis

Factor Analysis

Cluster Analysis

Conclusion

15

List your conclusion which may not necessarily be in agreement with hypothesis.

Recommendation

16

List your recommendations n order to resolve the market problem you have been

studying. Provide recommendations in the order you would suggest they be completed.

Recommendation 1Review & share market segmentation to increase senior management & product team knowledge of the change in market share.

Recommendation 2 Encourage executive team to develop & promote a new sales strategy to combat the influx of new competitors into the market.

Recommendation 3 Have sales support team develop new sales enablement guides & documents to promote new market position.

Recommendation 4 Train sales staff on new collateral, strategy & market position.