Market Intelligence on SaaS ,SMB Startups

Key sources of information 1. Slideshare presentations on Market trends /growth/share/size to gains

insights into the industry. http://www.slideshare.net/2. Google Advanced Search :type “mobility solutions market size in USA” and

get results not available on google.com otherwise.(next slide).

Not all content is easy to find or was put online for mass consumption. Maybe a presentation was for a customer conference, webinar or other specific purpose and is hosted directly on a web site rather being put in a repository.

Google Advanced Search can help out with that by allowing you to specific file types online or even constrain to a given URL/website for returns.

3. Blogs from key influencers.Staying in touch with them as they share the followers you are looking out for.Tools like http://inquirly.com/about/ help in getting connected to them.

4.Information about investors from investors relations tab on company’s website if it’s a public company.Clues about business strategy from a company’s Financial Report.Incase of pvt co.,a lot of financial data can be sought from Google Advance Search.eg.i-exceed’s raising funds worth $ 10 million by July,2016.It has partnered with a small finance bank for selling its Mobility solutions.

Unique propoosition:MADP ,which cuts development and deployment time upto 60% as compared to traditional app development platforms.Apzillion 3.1 version.

Markets being looked at:Payment Banks and Small Finance Banks in India.

5.Monitor Analyst press releases like Gartner.Mobility solutions Industry going to be $33 biliion Industry by 2016.

Trend analysis in Banking Industry using Capgemini Report available for free.https://www.capgemini.com/resource-file-access/resource/pdf/banking_top_10_trends_2016.pdf.

Reference:http://esanosys.com/blog/strategy/strategysaas-marketing-strategies-for-b2b-saas-startups/

Includes● Estimating market size and Market share● Market trends● Market potential ● How to enter into new territories ● GTM Strategy● Channel Management

Key questions to address:1.Where should the company devote more resources?

2.Which markets should it try to infiltrate next?

3.Are there patterns to what our best customers buy?

4.What products could be cross-marketed to existing customers?

5.Into what demographic segments can the company push new and existing products?