market assessment results

Market Assessment ResultsMarket Assessment Results

Prepared By:CLARUS Corporation

January 26, 2005

Market Assessment PurposeMarket Assessment Purpose

Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced

Evaluate Current Programming Offered By The College And Its Relevance And Need In The Service Area

Determine How To Better Provide Programs And Services To Enhance Enrollment And Meet Market Needs

Workforce Development Scan Workforce Development Scan ResultsResults

MethodologyMethodology

Stratified Sample Of Employers Owners And Managers 342 Telephone Interviews

Conducted November 9 To 16, 2004 8 Personal Interviews

Conducted December 1 And 2, 2004 95% Reliability With + 5.2%

Tolerable Error

Reporting ResultsReporting Results

Less Than 20 Employees Represents 154 Employers Or 44 Percent Of

Employers In The Region 20 To 49 Employees

Represents 109 Employers Or 31.1 Percent Of Employers In The Region

50 Or More Employees Represents 87 Employers Or 24.9 Percent Of

Employers In The Region

Employer ChallengesEmployer Challenges

Availability Of Qualified Availability Of Qualified ApplicantsApplicants

63% Of Employers Noted There Is A Shortage Of Qualified Applicants To Meet Their Employment Needs In The Future Lack Of Applicants With Skills

75% Of Less Than 20 Employees 65% Of 20 To 49 Employees 58% Of 50 Or More Employees


Major Skill Sets Applicants Are Missing Basic Skills

Math, Reading And Writing Communication Skills Computer Skills Work Ethics Experience


Sources Used To Recruit Applicants Newspapers, Word Of Mouth And Other

Colleges, Web Site – Online (Largest) West Virginia Northern Community College

31% Of Less Than 10 Employees 17% Of 20 To 49 Employees 41% Of 50 Or More Employees

Availability Of Qualified Availability Of Qualified Labor ForceLabor Force

One-Third Of Employers Noted There Is Not A Qualified Labor Force Available In The Area To Meet Their Employment Needs In The Future 28% Of Less Than 20 Employees 33% Of 20 To 49 Employees 32% Of 50 Or More Employees

Attitude, Lack Of Skills, Education Lacking, Work Ethics, Ambition, Cannot Pay Much, Qualified Candidates Leave

Availability Of Qualified Availability Of Qualified Labor ForceLabor Force

Major Skills Missing Basic Skills (Math Skills) Common Sense Communications Computer Skills Experience Interpersonal Skills Work Ethics

Job-Related Skills

Issues To AddressIssues To Address

Utilize The Job Placement Component At West Virginia Northern Community College To Develop Additional Internships For Students And Employers Alleviate The Perceived Shortage Of Qualified

Individuals For Job Market Aggressively Market The Job Placement Office

At West Virginia Northern Community College To The Employers

Employer Training NeedsEmployer Training Needs

Conducted Training In Last Conducted Training In Last YearYear

54% Of Less Than 20 Employees 71% Of 20 To 49 Employees 86% Of 50 Or More Employees Major Training Areas

Safety, Computers, Customer Service, OSHA, First Aid, Sales, Cashiers, Communications, Forklift Operations, Hazardous Materials

Future Training Programs Future Training Programs Planned For Next YearPlanned For Next Year

24% Of Less Than 20 Employees 28% Of 20 To 49 Employees 39% Of 50 Or More Employees Major Training Areas

Safety, Computers, Customer Service


Create And Deliver “Skills Refreshers” For Employees And Market To Employers Direct Market The Basic Skills Refresher For

On-Site Delivery To Large Employers Reading, Writing, Math And Work Ethics

Partner With Workforce Investment Agencies For Potential Funding Of Testing And Delivery


Continue To Offer The Computer Skills Training Courses To Employers On-Site

Strengthen The Computer Training And Proficiency In The Academic Curriculums At The College Mandated Computer Proficiency For

Graduation

Computer Skills TrainingComputer Skills Training

Software Training NeedsSoftware Training Needs

Software Usage By Size Of Employer

0 20 40 60 80 100

Microsoft OfficeTrainingNeeded

WindowsTrainingNeeded

Use Computers

Percent

Less Than 2020 To 4950 Or More

Computer Training NeedsComputer Training Needs

Windows Software Training Needed 451 Employees For 46 Employers

Windows Systems (2000 And XP) Microsoft Office Training Needed

319 Employees For 43 Employers Excel, PowerPoint, Word, Access

Other Software Accounting, Web Design, AutoCAD, Publishing,

Specialized Systems


Conduct Computer Training In-House 90% With Less Than 20 Employees 89% With 20 To 49 Employees 80% With 50 Or More Employees

Would Outsource Computer Training 18% With Less Than 20 Employees 7% With 20 To 49 Employees 18% With 50 Or More Employees

Software Applications


Current Computer Training Partner West Virginia Northern Community College

18% With Less Than 20 Employees 18% With 20 To 49 Employees 20% With 50 Or More Employees Other Colleges – Butler County Community College, Jefferson

Technical College, Northern University Private Companies And Consultants Corporate City And State

Computer NetworksComputer Networks

Have Networks In Place Currently 64% With Less Than 20 Employees 65% With 20 To 49 Employees 82% With 50 Or More Employees

Most Likely To Use Windows NT Or Novell And Windows As Desktop Software, Corporate

Computer NetworksComputer Networks

Almost No Need For Network Training; Prefer To Hire Graduates Network Software Training Needed

19 Employers Need Training For 255 Employees Network Management Training Needed

15 Employers Need Training For 153 Employees Computer Programming Training Needed

9 Employers Need Training For 50 Employees

Computer CertificationsComputer Certifications

Will Not Require Computer Certifications In The Future For Current Or New Hires 89% Of Less Than 20 Employees 87% Of 20 To 49 Employees 85% Of 50 Or More Employees

Web Site AdministrationWeb Site Administration

Currently Have Web Site 57% With Less Than 20 Employees 68% With 20 To 49 Employees 75% With 50 Or More Employees Training Needed On Web Site

Administration 18 Employers Need Training For 43 Employees


Complete Programming Issues For Computer Information Systems Need A Ladder Of Programs From Certificates

To Associate Degrees In CIS, Computer Application Specialist

Help Desk Support Networking Specialists And LAN Web Design And Administration


Assure Certifications Are Available For Potential Students In The CIS Program CICSO, A+ And MCSE (Microsoft Certified

Systems Engineer)

Training Program StructureTraining Program Structure

Training ProvidedTraining Provided

Would Consider Working With West Virginia Northern Community College To Develop Training Programs 54% With Less Than 20 Employees 53% With 20 To 49 Employees 60% With 50 Or More Employees Major Areas

Computers, Communications, Customer Service, Math, Safety

Training Structure PreferencesTraining Structure Preferences

On Campus At West Virginia Northern Community College 43% With Less Than 20 Employees 38% With 20 To 49 Employees 25% With 50 Or More Employees

Wheeling, Weirton Or New Martinsville Closest To The Employer

Training Structure PreferencesTraining Structure Preferences

Need Training Provided Weekends And Nights 35% With Less Than 20 Employees 50% With 20 To 49 Employees 52% With 50 Or More Employees

Turnaround Time ExpectedTurnaround Time Expected

Days Weeks MonthsLess Than 20 Employees

7% 7 Days

41%3.1

Weeks

31%2.4

Months20 To 49 Employees

7%18 Days

34%2.6

Weeks

45%2.9

Months50 Or More Employees

12%28 Days

29%3.3

Weeks

38% 2.0

Months

Employer Preference For Employer Preference For College CreditCollege Credit

Receive Credit For Training 42% With Less Than 20 Employees 53% With 20 To 49 Employees 60% With 50 Or More Employees Rationale: Good For Employees, Promotions, Move

Up Pay Scale, Chance At Degree, Incentive For Them, Give Encouragement, CEUs Needed, Be More Likely To Participate

Employer Preference For Employer Preference For College CreditCollege Credit

Do Not Receive Credit For Training 42% With Less Than 20 Employees 26% With 20 To 49 Employees 27% With 50 Or More Employees Rationale: We Need Certifications, Not

Necessary, Older Workers Don’t Need Degrees, Not Required, We Hire Degrees, Workers Would Not Do Anything With It

Alternative Delivery FormatsAlternative Delivery Formats

Instructor On-Site (68%+) Computer Based Training (CBT) (60%+)

Classes Via Internet (94%+) Classes Via CD-ROM (82%+)

Videotape Courses (59%+) Telecommunications To Company (28%+)


Create A West Virginia Northern Community College “Training Manual” For Employers Hard-Copy Manual Which Lists Programming

Which Can Be Taught By West Virginia Northern Community College

Web Version Provides Times And Locations Areas To Consider

Leadership, Computers, Customer Service, Management, Health Updates, Safety, Supervisory


Purchase Or Develop Update Training In Safety, OSHA Regulations, Forklift And Food Handling/ Safety On CD-ROM Or Internet And Market To Employers Direct Mail Campaign Target One Phone Number For Response

And Create Online Web Signup Page


Create A Leadership Or Supervision Certificate Which Can Ladder Into A Business Management Associate Degree 12 To 16 Hours Which Can Be Completed In

One Semester If Compressed


Need Computer Based Training (CBT) Classes Developed Or Working In Partnership With Other Vendors For Contract Training To Be Delivered On-Site Hospitality, Retail And Food Service Employers High Turnover Areas High Job Growth

Examples: Cash Registers, Counting Change, Food Preparation And Handling

Relationship With Training Relationship With Training ResourcesResources

Usage Of West Virginia Usage Of West Virginia Northern Community College Northern Community College

Used As A Training Location Or Resource 26% With Less Than 20 Employees 29% With 20 To 49 Employees 41% With 50 Or More Employees


Rationale For Not Using West Virginia Northern Community College Unaware

Not Needed, Not Aware Of What Is There, Did Not Know They Exist, Never Have Contacted Me, Corporate Does It All

Called And No One Responded Tried To Set Up A Class And It Was Cancelled, Called For

ISO Training And Did Not Have Any, Tried To Recruit Students And No One Sent Any, Tried To Set Up A Class And No One Did Anything


Sent Employees To Classes (44%) Source Of Employees (34%) Served On An Advisory Committee (25%) Training Location Only (20%) Training For Employees Developed By West

Virginia Northern Community College (18%) Conference Facility (17%)

Communicating With EmployersCommunicating With Employers

Two-Thirds Prefer Direct Mail Newsletters, Fliers

20%+ Prefer E-Mail As An Option 24% With 50 Or More Employees Short And Frequent

Frequency Of Communication Quarterly (28%), Monthly (22%) As New Programs Developed


Internal Communications And Training As To Who To Contact When Employers Call For Assistance Develop Written Transfer Policy

Create A Single Point Of Contact For Employers And Market


Create A Quarterly Newsletter Of B&I New Programming And Client Testimonials Both Electronic And Direct Mail

Start To Develop An Employer List-Serve To Update Employers Of The Training Opportunities Offered By West Virginia Northern Community College Short, Concise E-Mails For Both Credit And

Noncredit Programming

Academic Degree Programs Academic Degree Programs Cited As Needed By Employers Cited As Needed By Employers For Current EmployeesFor Current Employees

Certificate ProgramsCertificate Programs

Needed For Current Employees 18% With Less Than 20 Employees 31% With 20 To 49 Employees 44% With 50 Or More Employees Primary Areas

CNAs, Computers, CPR, Crane Operators, EMTs, Engineers, Food Handlers, LPNs, Maintenance, Mechanics, Paramedics, Pharmacy Techs, Waste Water, Welders, Secretaries, Social Work, Teacher’s Aides

Certificate ProgramsCertificate Programs

Technical Areas Environmental, Tool And Die, Apprentices,

Auto Techs, Electrical, Drivers, Funeral Embalmers, EPA Certifications, Fitness, Forklift, Hazmat, Lab Techs, Machinists, Maintenance, HVAC, Manufacturing, Mechanics, Miners, OSHA, Pneumatics, Safety And Programmed Logic Controls (PLC)

Associate DegreesAssociate Degrees


Business, Nurses, Management, Secretaries, Teacher’s Aides, Accounting, Computers, Social Work

Associate DegreesAssociate Degrees

Counseling, Culinary, Early Childhood, Funeral Directors, Human Services, Paramedics, Paralegals, Sales, Supervisory, Graphic Arts And Med Techs

Technical Areas Electricians, Engineering, Lab Techs, Machine

Maintenance, Die Setters, Drafting, Electronics And Environmental

Bachelor’s DegreesBachelor’s Degrees


Management, Teachers, Accounting, Business, Counselors, Engineering, Human Resources, Human Services, Nurses, Social Workers

Bachelor’s DegreesBachelor’s Degrees

Early Childhood Education, Environmental Chemist, Hospitality, Industrial Engineer, Merchandise, Pharmacist, Physical Therapy, Prosthetics, Architects, Child Development, Data Manager, Information Technology, Machine Operators, Medical Records, Psychology, Safety, Criminal Justice, Exercise Physiologists, Psychology, Logistics And Public Relations

Graduate DegreesGraduate Degrees

Needed For Current Employees 6% With Less Than 20 Employees 13% With 20 To 49 Employees 23% With 50 Or More Employees Program Areas

Administration, Business, Law, Management, Social Worker, Teachers, Engineering

Graduate DegreesGraduate Degrees

Counseling, Drafting, Environmental Scientists, Human Resources, Journalism, MBA, Pharmacy, Principals, Prosthetics, Toxicologists And Child Development

Jobs ForecastJobs Forecast

Jobs ForecastJobs Forecast

US Outlook 2000 To 2010

West Virginia Jobs Forecast

West Virginia Northern Community College’s WIA District Five Jobs Forecast

National Jobs ForecastNational Jobs Forecast

Computers And Health Care Top List Of Fastest Growing Jobs Computer Software Engineers, Computer Support

Specialists, Network System Administrators, Data Communications Analysts, Desktop Publishers, Database Administrators And Computer Systems Analysts

Personal Care Aides, Medical Assistants, Social And Human Service Assistants, Physician Assistants, Medical Records Technicians, Home Health Aides, Physical Therapy Aides And Assistants, And Occupational Therapy Assistants And Aides

National Jobs ForecastNational Jobs Forecast

Largest Job Growth Sectors Include Retail, Hospitality And Service Food Preparation And Service Workers,

Customer Service Representatives, Registered Nurses, Retail Salespersons, Computer Support Specialists, Cashiers, Office Clerks, Security Guards, Computer Software Engineers, And Waiters And Waitresses

West Virginia Jobs ForecastWest Virginia Jobs Forecast

Fastest Growing Occupations Of Top 25 Jobs Forecasted, 19 Are In Health Care

Medical Assistants, Social And Human Service Assistants, Physical Therapy Assistants, Cardiovascular Technologists And Technicians, Respiratory Therapy Technicians, Physical Therapy Aides, Respiratory Therapists, Physician Assistants, Medical Records And Health Information Technicians, Personal And Home Care Aides, Physical Therapists, Radiation Therapists, Surgical Technologists, Dental Hygienists, Home Health Aides, Occupational Therapists, Dental Assistants, Medical And Public Health Social Workers And Audiologists

6 Jobs That Round Out Top 25 Jobs Computer Software Engineers-Applications, Computer Software Engineers-

Systems Software, Network Systems And Data Communications Analysts, Veterinary Technologists And Technicians, Personal Financial Advisors And Hazardous Materials Removal Workers

West Virginia Jobs ForecastWest Virginia Jobs Forecast

Largest Job Growth Cashiers, Fast Food Preparation And Service Workers, Retail

Salespersons, Registered Nurses, Waiters And Waitresses, Laborers And Freight, Office Clerks, Janitors And Cleaners, General And Operations Managers, Nursing Aides, Stock Clerks, Secretaries, Truck Drivers, Personal And Home Care Aides, Customer Service Representatives, Licensed Practical Nurses, Maids And Housekeeping Cleaners, Receptionists, Information Clerks, Maintenance And Repair Workers, Home Health Aides, First Line Supervisors, Sales Representatives, Bookkeeping/ Accounting/ Auditing Clerks, Tellers And Child Care Workers

WIA District Five Jobs ForecastWIA District Five Jobs Forecast

Fastest Growing Occupations Medical Assistants, Social And Human Service Assistants, Cardiovascular

Technologists And Technicians, Respiratory Therapy Technicians, Home Health Aides, Respiratory Therapists, Dental Assistants, Dental Hygienists, Medical Records And Health Information Technicians, Pharmacists, Pharmacy Technicians, Surgical Technologists, Personal And Home Care Aides, Medical And Health Services Managers, Registered Nurses And Physical Therapists

Education - Primary And Secondary Teachers, Business Teachers And English Teachers

Network Systems And Data Communications Analysts, Computer Software Engineers, Life/ Physical And Social Science Technicians, Database Administrators, Network And Computer Systems Administrators

WIA District Five Jobs ForecastWIA District Five Jobs Forecast

Largest Job Growth Cashiers, Registered Nurses, Food Preparation And Serving Fast

Food, Retail Salespersons, Laborers And Freight, Waiters And Waitresses, Janitors And Cleaners, Social And Human Service Assistants, LPNs, Office Clerks, Secretaries, Stock Clerks, General And Operations Managers, Food Preparation Workers, Child Care Workers, Home Health Aides, Tellers, Nursing Aides, Maids And Housekeeping Cleaners, Carpenters, Chemical Plant And System Operators, Bartenders, Bookkeeping/ Accounting/ Auditing Clerks, Receptionists And Information Clerks And Maintenance And Repair Workers

Local Employer Jobs Forecast Local Employer Jobs Forecast

3,188 Total Jobs Listed As Needed Over Next Two Years 26.2% Require No Education 52.9% Only Require High School 11.1% Require Certificate 3.4% Require Associate Degree 5.3% Require Bachelor’s Degree 0.6% Require Graduate Degree

Local Employer Jobs Local Employer Jobs Forecast Forecast

Educational Levels Required For New Jobs

Percent Of Total Jobs -

Replacements

Percent Of Total Jobs - New Hires

Average Hourly

Rate

No Education 90.8% 9.2% $ 7.31

High School 73.9% 26.1% $ 8.70

Certificate 76.6% 23.4% $ 9.61

Associate 61.7% 38.3% $ 12.65

Bachelor’s 83.4% 16.6% $ 16.08

Graduate 26.3% 73.7% $ 15.00

Local Employer Jobs ForecastLocal Employer Jobs Forecast

26.2% Of The Openings In The Future Require No Education Baggers, Bag Workers, Food Handing,

Cashiers, Cooks, Dishwashers, Drivers, Entry Jobs, Laborers, Pharmacy Techs, Production, Servers/ Waitresses


52.9% Of The Positions Will Require Only High School Education Baggers, Behavioral Specialists, Carpenters, Cashiers, Daycare,

Clerical, Cooks, Corrections Officers, Customer Service, Dietary/ Housekeeping, Direct Care Workers, Electronic Technicians, Fire Fighters, Food And Beverage, General Laborers, Housekeeping, Laborers, Line Manufacturing, CNAs, Patrol Officers, Pizza Person, Productions, Resident Health, Sales Associates, Sandblaster, Servers/Waitresses, Stockers, Tax Preparers, Taxi Cab Drivers, Teacher’s Aides, Tellers, Warehouse Workers, Weekend Merchandisers And Welders


11.1% Of Jobs Will Require A Certificate CNAs, Claims Processing, Diesel Mechanics,

Drivers, EMTs, In-Home Service Personnel, Miners, Patient Care Technicians, Paralegals And Truck Drivers


3.4% Of Jobs Will Require An Associate Degree Nursing Is In High Demand Accounting, Department Manager,

Equipment Operator, Radiology Technicians, Respiratory Therapists, Sales Associates, Social Workers, Teacher’s Aides And Truck Mechanics


5.3% Of Jobs Will Require A Bachelor’s Degree Teachers, Information Technology Help Desk

Personnel And Nurses Biologists, Case Managers, Children’s

Protective, Office, Reporters And Sales


0.6% Of Jobs Will Require A Graduate Degree Speech Therapists, Therapists, Physical

Therapists And Occupational Therapists


Assure That Educational Ladders Exist Locally With Partner Universities Accounting Management Education Nursing Business Criminal Justice Social Services

Hired A West Virginia Northern Hired A West Virginia Northern Community College GraduateCommunity College Graduate

Hired A GraduateHired A Graduate

9% With Less Than 20 Employees 10% With 20 To 49 Employees 21% With 50 Or More Employees Majority Rate Graduates As Excellent Or

Good Larger Employers Could Not Rate – No Direct

Reports

Skills Ratings Of GraduatesSkills Ratings Of Graduates

Areas Majority Excellent Or Good Reading Skills, Speaking Skills, Problem

Solving Skills, Teamwork, Communication And Skills Related To Their Major

Areas Needing Improvement Math Skills, Computer Skills And Writing

Skills


Assure That The Following Areas Are Assessment In The Academic Preparation And Programming Math Computer Skills Writing Skills

Employee Educational Employee Educational ParticipationParticipation

Employee Educational Employee Educational ParticipationParticipation

Employers With Employees Taking College Classes In Area 36% With Less Than 20 Employees

103 Employees 43% With 20 To 49 Employees

108 Employees 70% With 50 Or More Employees

187 Employees

Preferred CollegesPreferred Colleges

College # Employee

sWest Virginia Northern Community CollegeWest Liberty State CollegeWest Virginia UniversityWheeling Jesuit UniversityBelmont Technical CollegeJefferson Community College

1199228261210

Preferred Colleges And Preferred Colleges And Delivery FormatsDelivery Formats

Colleges From Which Employees Are Taking Internet Classes Fairmont State College, Jefferson Technical

College, Marshall University, University Of Phoenix, Robert Morris University, Salem International, University Of Cincinnati, West Liberty State College, West Virginia Northern Community College And West Virginia University

Employee ReimbursementEmployee Reimbursement Tuition Reimbursement Program Offered

18% With Less Than 20 Employees 25% With 20 To 49 Employees 51% With 50 Or More Employees Use Of Reimbursement

82%+ Credit Classes 64%+ Continuing Education Classes 61%+ CEUs

Employee ReimbursementEmployee Reimbursement Employees Not Taking Advantage Of Tuition

Reimbursement Program Offered 64% With Less Than 20 Employees 82% With 20 To 49 Employees 75% With 50 Or More Employees

Family And Lack Of Time Not Motivated, Older People

Services To Offer Keep Them Informed, More Aware Flexible Classes, Accelerated Classes

Employee ReimbursementEmployee Reimbursement Employees Reimbursed Upon Completion

57% With Less Than 20 Employees 70% With 20 To 49 Employees 68% With 50 Or More Employees

Usage Of Reimbursement 86%+ Tuition 61%+ Fees 61%+ Books 46%+ Online Courses

CEU RequirementsCEU Requirements

Require Employees To Obtain CEUs 29% With Less Than 20 Employees 31% With 20 To 49 Employees 37% With 50 Or More Employees Education (Teachers), Social Work, Health Care

(Nurses And Others), Pharmacists, Police, Real Estate, Social Services And Water Treatment

Annual Training DollarsAnnual Training Dollars

105 Companies Spent $998,280 For Training To Outside Vendors Or Sending Employees To Training Less Than 20 Employees $ 114,570 20 To 49 Employees $ 376,610 50 Or More Employees $ 507,100


Direct Market To Employees With A Tuition Reimbursement Program Through Employers Benefits Of Attending Company Newsletters Approved Educational Courses Employee List-Serve


Direct Mail Campaign Aimed At Employed Households To Target Tuition Reimbursement

Create A “Tuition Gap” Program Competitive Scholarship Program Third Party Payers No Front-End Costs


Conduct On-Site Registrations At Largest Employers Large Employers Use West Virginia Northern

Community College As A Source For Credit Classes Recruiters Visit Major Companies With Credit

Class Schedules And Laptops To Register Employees For Classes

Develop Marketing Materials Specifically For Employees - Posters, Brochures, Postcards


Inventory CEUs Currently Offered Identify Gaps, Especially In Education And

Health Care Create Database Of Employers And A List-

Serve Expand CEU Offerings

Business CharacteristicsBusiness Characteristics

Educational CompositionEducational Composition

17% To 24% Of Employees Have A Two-Year Or Four-Year College Degree

59% To 73% Have A High School Diploma Or GED

4% Or Less Have Not Completed High School

Current And Predicted Current And Predicted EmploymentEmployment

350 Employers Represent 23,762 Full-Time Employees And 3,340 Part-Time Employees

Increase Anticipated In Full-Time Employment In The Next Year 27% With Less Than 20 Employees (152) 29% With 20 To 49 Employees (232) 24% With 50 Or More Employees (1294)

Current And Predicted Current And Predicted EmploymentEmployment

Decline Anticipated In Full-Time Employment In The Next Year <1% With Less Than 20 Employees <2% With 20 To 49 Employees 4% With 50 Or More Employees

Business TypeBusiness Type

With Less Than 20 Employees 25% Retail Trade, 15% Manufacturing, 9% Business

And Personal Services, 8% Education And Social Services

20 To 49 Employees 22% Retail Trade, 16% Manufacturing, 10%

Transportation, Communications And Facilities, 8% Health Services, 7% Education And Social Services, 6% Business And Personal Services, 8% Wholesale Trade

Business TypeBusiness Type

50 Or More Employees 21% Manufacturing, 18% Retail Trade,

16% Education And Social Services, 14% Health Services, 5% Government


Years In Business 37 Years For Employers With Less Than 20

Employees 39 Years For Employers With 20 To 49

Employees 48 Years For Employers With 50 Or More

Employees


Would Like A Summarized Copy Of The Survey Results 75% With Less Than 20 Employees 77% With 20 To 49 Employees 85% With 50 Or More

West Virginia Northern West Virginia Northern Community CollegeCommunity College

QUESTIONS?

market assessment results

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