markeing plan of nokia.ppt

7/23/2019 Markeing plan Of NOKIA.ppt

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L {bc l l cd Tc oc oJ{ t t

^zkvk`tkd

jy


4/70

^zkvk`tctih`

I`fo{dkUby @haic 8

Bivthzy

Livvih` vtctklk`t

Jzc`d ~kzvh`coity

Lczakt Vkelk`tctih`

Tczekt Lczakt

^hvitih`i`e

4^v

JFE Lctzir

VUHT c`coyviv


5/70


6/70

BIVTHZY HG @HAIC It covh ~zhwidkv tbk vkzwifkv ghz `ktuhza h~kzcthzv.

Fhl~c`y zkfhzdkd zkwk`{kv hg 43/3:3 Liooih` i` :>>5

cjh{t :>.6+ i`fzkcvk gzhl :>>7.

Fhl~c`y hggkzv itv ~zhd{ftv i` 3;> fh{`tzikv. Itv BS iv i`

Kv~hh/ Gi`oc`d c`d kl~ohykkv cjh{t 72/;>> ~kh~ok . Htbkz

fhl~c`y hg @haic czk i` Fbi`c / B{`ezy / Ekzlc`y / Ahzkcc`d I`dic


7/70

UBY @HAIC8Tbk oczekvt lczakt vbczk kwkz eci`kd jy

@haic iv i` ^kvbcucz 22+ lhzk tbc` coohwkzLiddok Kcvt c`d Cgzifc

Oczekoy cwciocjok

Ezkctkz `ktuhza fhwkzcekKcvioy zk~cizkdFbcèkcjok jhdy fcviè[~dctiè vhgtuczk

Hòy dkcoiè i` lhjiokv

@haic iv uhzod tbizd zifbkvt fhl~c`y


8/70


9/70

@HAIC Fhl~c`y oheh.

Gh{`dkd i` Tcl~kzki` 327;/ oheh 3977.

C okcdiè ~ocykz i` lhjiok fhll{ìfctih`v coo hwkz tbk uhzod/@HAIC gizvt vtcztkd h~kzctih`v i` tbk kczoy 392>v

Gi`ìvb Z{jjkz UhzavOtd/ Bkoviài=3292

Tbk @HAIC *czzhuv*

oheh jkghzk itv

Fh``kftiè ^kh~okoheh.

*Fh``kftiè ^kh~ok*vohec`/ i`wk`tkd jy

Hwk Vtzc`djkze.

Bivthzy
http://en.wikipedia.org/wiki/Image:Nokia_Connecting_People.svghttp://en.wikipedia.org/wiki/Image:Nokia_arrows_logo.svghttp://en.wikipedia.org/wiki/Image:Finnish_Rubber_Works_(Nokia)_logo_1965.svghttp://en.wikipedia.org/wiki/Image:Nokia_logo_(1865).svg


10/70

BIVTHZY HG @HAIC@haic iv c Giòc`d jcvkd fhl~c`y/ i`fhz~hzctkd

i` 3975.

@haic vtcztkd hg cv c ~{o~/ z{jjkz c`d fcjoklc`{gcft{ziè

fhl~c`y th c lcmhz lc`{gcft{zkz hg lhjiok

dkwifkv.

Itv tbk okcdiè lc`{gcft{zkz hg lhjiok dkwifkv.

@haic hggkzv c uidk zcèk hg lhjiok dkwifkv uitb


11/70

@HAIC i`

^caivtc`


12/70

@HAIC i`

^caivtc`Tbk @haic fczk fk`tzk bcv jkk` kvtcjoivbkdth gcfioitctk fh`v{lkzv c`d iv c eohjcoi`itictiwk/ ubifb iv tbk gizvt hg itv ai`d i`

^caivtc`

@haic fczk ucv oc{`fbkd i` Ocbhzk ocvtlh`tb c`d iv `hu jki`e oc{`fbkd i` Aczcfbi/uitb lc`y lhzk th fhlk.

@HAIC fhwkz c~~zhrilctkoy coo hwkz tbk^caivtc`.


13/70

^zk~czctih`

Lktbhd


14/70

LIVVIH@

VTCTKLK@TKwkzyh`k bcv c `kkd th fhll{ìfctk c`d vbczk. @haic

bko~v ~kh~ok th g{ogioo tbiv `kkd c`d uk bko~ ~kh~ok gkko

fohvk th ubct lcttkzv th tbkl. Uk ghf{v h` ~zhwidiè

fh`v{lkzv uitb wkzy b{lc` tkfb`hohey tkfb`hohey tbctiv i`t{itiwk/ c mhy th {vk/ c`d jkc{tig{o.

Uk czk oiwiè i` c` kzc ubkzk fh``kftiwity iv jkfhliè tz{oy

{jis{ith{v. Tbk fhll{ìfctih`v i`d{vtzy fh`ti`{kv thfbcèk c`d tbk i`tkz`kt iv ct tbk fk`tkz hg tbiv

tzc`vghzlctih`. Thdcy/ tbk i`tkz`kt iv @haic%v s{kvt.


15/70

Vtzctkey@haic iv c fh`v{lkz okd fhl~c`y.

Tbkzk iv c ~zhezkvviwk c`d fh`ti`{h{v

i`fzkcvk i` fh`v{lkz i`whowklk`t uitbtkfb`hohey c`d fhll{ìfctih`v eohjcooy.^kh~ok czk jzhcdkìè tbkiz lhdkv hgfhll{ìfctih` th i`fo{dk tbk ukj c`d/

vhfico `ktuhzav czk jkfhliè fk`tzco thbhu ~kh~ok fhll{ìfctk.


16/70

JZC@D

^KZVH@COITY@haic ghf{vkd h` j{iodi`e f{vthlkz/ zkoctih`vbi~c`d tz{vt.

J{iodi`e gzik`dvbi~ c`d tz{vt iv tbk bkczt @haic

jzc`d.

Oheh vbhuv tbkiz jzc`d ~kzvh`coity.


17/70

Cjh{t @HAIC

^zhd{ftvWczikty=

@haic bcwk wczikty i` @,Vkzikv . Oiak @,5>/ @,56/

@,2;/ ktf.. ..

S{coity=

@haic eci` jzc`d ~kzvh`coity c`d lczakt

vbczkv jkfc{vk hg itv s{coity.


18/70

^ZHD[FT Fh`t ....Dkvie`=

@haic vktv czk hg wczih{v dkvie` v{fb cv Goi~

vktv / Goct vktv/ Voidk vktv / Vktv uitb zhtcti`e

fclkzc ktf.


19/70

^zhd{ftv Fh`t .. ..Gkct{zkv=

Kcfb vkt hg @haic bcv itv hu` gkct{zkv . Tbk

lhdkov hg @haic czk jcvkd h` gkct{zkv.


20/70

Diggkzk`t ^zhd{ftv

Hg @HAIC


21/70


22/70

@HAIC @,

Vkzikv It%v tbk gzkkdhl th divfhwkz/ k`mhy/ fzkctk

c`d vbczk tbk tbi`ev tbct lcttkz/ coo i` h`k

dkwifk.

Tbk octkvt lhjiok vkzikv fcookd @,Vkzikv jy@HAIC iv c zkwho{tih` i` tbk fkoo ~bh`k

i`d{vtzy.

Tbk octkvt ~bh`k i` tbiv vkzikv iv @HAIC@,

97.It iv c {`is{k ~bh`k hg itv ai`d.


23/70


24/70

@HAIC @,97


25/70

Diggkzk`t Wikuv HG

@HAIC @X97


26/70

Bczduczk ~octghzl hg@HACI @,97


27/70

Cjh{t @HAIC @,97@97 iv tbk lhvt kr~k`viwk c`d

~hukzg{o lhdko i` tbk ubhok@haic ~hztghoih.

Tbk ~bh`k {tioi}kv c tuh,ucyvoidkz coohuiè cffkvv th lkdic~ocyjcfa j{tth`v hz c aky~cd/ j{t`ht jhtb vil{otc`kh{voy.

It fhlkv uitb c` cvthìvbiè 37Ej hg h`jhczd c`d 2 Ej hg

zk~ocfkcjok gocvb vthzcek/ c`d bcvc zh`h{`fkd ghf{v h` tbk widkh


28/70

CFFKVVHZIKVTbk cffkvvhzikv v{~~oikd uitb tbk ~bh`k czk =

Dctc fcjok

Vtkzkh bc`d gzkk

^bh`k fbczekz

TW h{t fcjok

;3: LJ Lklhzy fczd

[vkz e{idk


29/70

Tkfb`ifco ^zhgiokVyvtkl=

UFDLC9>>(:3>> "BVD^C)/ KEVL9>>/EVL2;>(32>>(39>> LB} "KE^ZV)

[vkz I`tkzgcfk=

V7> 6zd Kditih`/ Gkct{zk ^cfa :L{otilkdic Lk`{


30/70

Tkfb`ifco ^zhgiokUkiebt=

3:; e

Div~ocy=

:.2 i`fb SWEC ":4> r 6:> ~irkov) uitb{~ th 37 liooih` fhohzv

Jcttkzy=

@haic Jcttkzy JO,;G

i


31/70

Lci`FclkzcTcoa tilk= [~ th 3;> li` "6E)/ ::> li`

"EVL)

Vtc`djy tilk= [~ th :>> bzv "6E)/ ::> bzv"EVL)

Widkh ~ocyjcfa= [~ th ; bh{zv "hggoi`k lhdk)

L{vif ~ocyjcfa= [~ th 34 bh{zv "hggoi`klhdk)

F i i d


32/70

Fh``kftiwity c`dDctc VkzwifkvLifzh,[VJ fh``kfthz

6.;ll vtkzkh bkcd~bh`k ~o{e c`d TW,h{t

v{~~hzt "^CO(@TVF)

Jo{kthhtb uizkokvv tkfb`hohey :.> uitb C:D^

vtkzkh c{dih/ k`bc`fkd dctc zctkv "KDZ)

E^V zkfkiwkz uitb v{~~hzt ghz cvvivtkd E^V "C,E^V)


33/70

Widkh c`d TWUctfb bieb,s{coity widkh h` tbk :.2 i`fb div~ocy

Vthzk {~ th 4> bzv hg widkh h` tbk 37 eiecjytkv hglklhzy/

c`d kr~c`d vthzcek g{ztbkz uitb tbk lifzhVD fczd voht

Widkh ~ocyjcfa ct 6> g~v/ ghz c uidk czzcy hg ghzlctv

Cffkvv i`tkz`kt widkh gkkdv tbzh{eb @haic WidkhFk`tkz

Tzc`vgkz widkhv gzhl fhl~ctijok ^F/ {vi`e Bi,V~kkd[VJ :.>


34/70

Jcttkzy@haic @97 iv ks{i~~kd uitb c zkoctiwkoy

hod jcttkzy/ tbk vclk uitb tbk hziei`co @haic@9;. Itv c JO,;G {`it v~hzti`e c 9;> lcb~hukz h{t~{t fc~cfity.


35/70

Vhgtuczk@haic @97 jcvkv hgg tbk V7> 6zd Kditih`

Gkct{zk ^cfa : ~octghzl. C fhl~zkbk`viwkzkwiku hg tbk jcvk g{`ftih`coity ~zhwidkd jytbk vcid ~octghzl iv cozkcdy cwciocjok i` cvk~czctk cztifok h` h{z vitk/ vh tbkzkv `hvk`vk i` d{~oifctiè tbk vk`tk`fkv i` tbiv h`k.

Tbk ~zki`vtcookd vkzwifk foik`tv i`fo{dk c`hòi`k l{vif vthzk/ Vbczk h` HWI c`d vh h` `htbiè hwkzoyv{z~ziviè ct coo.


36/70

CWCOIJIOITY

@,97 uioo jk cwciocjok th tbk f{vthlkzv h`3vt M{`k ct @HAIC h{toktv. C`d uioo covh jk

cwciocjok i` lczakt cgtkz 3 ukka hg oc{`fb.

Vkelk`tctih`


37/70

Vkelk`tctih`Vtzctkey

Ekhezc~bif=

h @haic illkdictk ekhezc~bif tczekt iv z{zco I`dic.h Tbk thtco tczektkd ~h~{octih` iv kvtilctkd ct 3>>

liooih`.

Dklhezc~bif=

h Lcok c`d gklcok.h Cekv :;,;>/ tbiv iv tbk vkelk`t tbct lcakv {~ 2>+

hg tbk @haic lhjiok ~bh`k lczakt cffhzdi`e th tbk@HAIC Otd.

h ^zhgkvvih`cov c`d Fhookek vt{dk`tv.


38/70


39/70

Fh`v{lkz Vkelk`t

Oiebt [vkzv

Lkdi{l [vkzv

Bkcwy [vkzv


40/70

Bkcwy [vkzv

H{z tczekt vkelk`t iv bkcwy {vkzv

Uk fbhvk tbiv Fctkehzy jkfc{vk bkcwy {vkzbcwk cjioity th j{y h{z ~zhd{ft.

I` tbiv fctkehzy {vkzv oiak octkvt ~zhd{ftv uitb

octkvt gkct{zkv.

Bkcwy {vkzv uc`t vhlktbi`e `ku c`d vtyoivb.


41/70

Tczekt LczaktI` ^caivtc` c dkwkoh~iè fh{`tzy `haic

bcv lciòy tczektkd

Tczekt lczakt ghz tbk @haic @97 lhjiok ~bh`kiv jktukk` cekv :>,4>.

Ubh uc`t th {vk Vhlktbiè V~kfico

I`tkz`ctih`co Vt{dk`tv

Tkk`cekz c`d J{vi`kvv focvv


42/70

^HVITIH@I@E HG @,97

@,97 bcv fzkctkd c divti`ft ~hvitih` i`

f{vthlkz li`d jy

@haic oheh..0

Vohec`0 A`hu h{z ~cvt. Fzkctk tbk

g{t{zk

Octkvt Zi`e Th`k


43/70

^HVITIH@I@E HG @,97

Fh`t .. ..

@ku Lkvvcekv T{`kv

Tbk v~kfigif lkvvcek tbct iv fh`wkykd th tbkf{vthlkzv i` kwkzy cdwkztivklk`t.


44/70

^HVITIH@I@E HG @,97

Fh`t .. ..Jzc`d `clk=

Jzc`d `clk iv uzittk` h` @,97 .


45/70

^zhd{ft

@HAIC @,97


46/70

^zhd{ftOctkvt tkfb`hohey.

Tkrt lkvvcei`e c`d eclkv oiak

V`cak c`d Lklhzy.

Vtyoivb c`d cttzcftiwk

Cffkvvhzikv tbct fh`v{lkzv j{yuitb tbkl "fczzy fcvkv/ bc`dv gzkkaitv c`d i`,fcz fbczekzv).

^cfacei`e Hg @HAIC @,


47/70

^cfaceiè Hg @HAIC @,97

^cfaceiè iv il~hztc`t jkfc{vk it ~zhtkftv~zhd{ftv cv tbky lcak tbkiz ucy gzhl gcfthzyth f{vthlkzv.

Cttzcftiwk ^cfaiè

Ehhd ^cfaiè

Vkf{zk ^cfaiè


48/70

^ZIFK

^zifk hg @HAIC vktv czk coucyv zkcvh`cjokghz F{vthlkzv

^zifk Hg H{z `ku ~zhd{ft iv 4:/5>>

@HAIC @,97 ~zifk iv zkcvh`cjok

@HAIC eiwk Coohuc`fk h` vcok


49/70

^ZHLHTIH@Cdwkztiviè=

Tbh{eb TW / Vie` jhczdv / Jioo jhczdv / Zcdih c`d

@kuv~c~kz

Jzhcfbkzv / ^hvtkzv /D{llikv c`d div~ocy vtc`dv

^kzvh`co vkooiè=

Jy ~zhd{ft tzciìè th Divtzij{tkz.


50/70

^ZHLHTIH@ Fh`t .. ..Vcok ~z hlht ih `= Eigt oiak Yclcbc jiak / ^bioi~v TW / Litv{jivbi

v~oit CF/ uctfbkv c`d dieitco diczy

Uitb @,97 lhjiok hggkz :;>>Zv hziei`co Jo{kthhtb gzkk

Uitb @,97 hggkz okctbkz Ucookt

Uitb @,97 hggkz fc~v c`d vbiztv


51/70


52/70

^OCFK

Fbc``kov=

@haic 0 Divtzij{tkz 0 Ubhok vkookz 0 Zktciokz 0F{vthlkz

Fhwkzcek=

@haic `,97 cwciocjok coo hwkz ^caivtc` h` 3vt M{`k.


53/70

^OCFK Fh`t .. ..Divtzij{tkz=

@haic lci` divtzij{tkz czk I:/[`itkd lhjiokv/

Lhjiok }h`k c`d Cdwc`fk tkokfhl. @haic lhjiokv

czk lhvtoy cwciocjok tbzh{eb kwkzy lhjiok h{tokt i`

^caivtc`.


54/70


55/70

cfzh K`wizhlk`t hg @HAIC @,9^HOITIFCO GCFTHZ=

KFH@HLIF GCFTHZ=

VHFICO GCFTHZ=@haic bcv jkk` c lkljkz hg tbk [ìtkd@ctih`v Eohjco Fhl~cft vi`fk :>>3

@haic zk~hztkd v~k`diè $;.4 liooih` hòhjjyiè i` tbk [.V. i` :>>5 c`d $: liooih` hòhjjyiè i` :>>2.

@haic bcd th fbcèk itv g{`ftih`v gzhl vièoklczakt th eohjco lczakt d{k th fhooc~vk hg

Z{vvic` Gkdkzctih`.


56/70

KFB@HOHEIFCO GCFTHZ=

OKECO GCFTHZ=^ctk`tv c`d tkfb`hohey

K@WIZH@LK@TCO GCFTHZ=

K`wizh`lk`tco il~cft hg v{~~oikzv @HAIC @,97 c`d~zhfkvvkv. K`wizh`lk`tcooy ktbifco fh`vidkzctih`vclh`evt v{~~oikzv. Oigk fyfok il~cft hg @HAIC @,97tbzh{ebh{t tbk v{~~oy fbci`

Fbc`ekv i` tkfb`hohey

fzh K`wizhlk`t hg @HAIC @,9


57/70


58/70

VUHTVUHT c`coyviv iv covh c`htbkz

ucy hg dkfidiè h` c v{ffkvvg{olczaktiè vfbklk/ uk l{vt ohha ctvtzkètb/ ukca`kvv/ h~~hzt{ìty c`dtbzkct.


59/70

Vtzkètbv @HAIC iv tbk H`k hg tbk lhvt ~h~{ocz

lhjiok fhll{ìfctih`. fhl~c`y i` tbki`d{vtzy

@HAIC @,97 iv bieb ~zhd{ft s{coity.

^zhd{ft Iv uczzc`tkk uhzoduidk.

Gcvbih`cjok ~zhd{ft " vkzwk `ku tzk`d).

Eohjco lczaktiè "~zhd{ft).


60/70

UKCA@KVVKVItv `ht kcvy th {vk

Ohu whifk s{coity

Bkcwy vkt

Lczakt vailli`e ~zifkv hg tbiv Vkt


61/70

H^^HZT[@ITIKVLhjiokv uitb fhl~{tkz ui`dhu

@ku ezhutb lczaktv

Htbkz bc`d bkod dkwifkv

Ukoo dkvie`kd c`d vtyokd vktv


62/70

TBZKCTVOhhaiè lciòy ct tbk fhl~ktitih` tbct czk tcaiè

cucy @haicv lczakt vbczk.

Hzcèk/ Whdcgh`k c`d H: c`d lc`y htbkzh~kzcthzv czk eohjcooy vkooiè tbkiz hu` jzc`dv hg

~bh`k.

Biebkz il~hzt fbczekv.

Fbi`c Lhjiok lcdk Fh~y Hg @HAIC Vktv.


63/70


64/70

Tbk Lhz~b fh`fk~t

@haic @, Vkzikv

@haic K, vkzikv

@haic Vyljic` vkzikv

^zhd{ft oigk fyfok hg


65/70

Tilk

V c ok

v

h z

zh g

itv

Ezhutb

Lct{zity

Dkfoi`k

I`tzhd{ftih`

Vcokv f{zwk

Tbk Lhz~b fh`fk~t

@haic K, vkzikv

@haic Vyljic`' @, Vkzikv

@haic 6> ' 4> Vkzikv

^zhd{ft oigk fyfok hg@HAIC


66/70

V c ok

v

h z

zh g

itv

Ezhutb

Lct{zity

Dkfoi`k

I`tzhd{ftih`@HAIC @,97

Vcokv f{zwk


67/70

JFE Lctzir hg @HAIC

^zkli{l Vkzikv@,Vkzikv

K`tzy

Okwko @,Ecek


68/70

JFE Lctzir hg @HAIC @X97@haic`,97

Lczakt vbczk


69/70

vtzctkey

>

3>:>

6>

4>

;>

7>

5>

2>

9>

:>>; :>>7 :>>5 :>>2

@haic

Vh`y Kzifvvh`

Vclv{`e


70/70

markeing plan of nokia.ppt

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