mark schauder's listing presentation 2015

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Thinking of listing your home for sale....Mark Schauder will help you do that!

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Page 1: Mark Schauder's Listing Presentation 2015

Mark Schauder

858-231-4161

www.powayagent.com

Page 2: Mark Schauder's Listing Presentation 2015

HOMESLIVES

ARTFULLY UNIT ING

EXTRAORDINARY

WITH EXTRAORDINARY

Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse

locales. Where the utmost quality is considered intrinsic.

WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.

Page 3: Mark Schauder's Listing Presentation 2015

S O T H E B Y ’ S

HERITAGEEmbracing the Tradition, Character and Equity of the Sotheby’s Brand Name.

Page 4: Mark Schauder's Listing Presentation 2015

A U C T I O N & R E A L T Y

COLLABORATIONThe collaboration between auction and realty utilizes a combination of

unique and exclusive marketing effor ts that provide targeted exposure to a coveted and inf luential audience.

Page 5: Mark Schauder's Listing Presentation 2015

Y O U R H O M E

AROUND THE WORLDExclusive global marketing and world-class innovation, our eGallery and Global

Distribution Programs create a unique, global reach for your home.

Page 6: Mark Schauder's Listing Presentation 2015

E X P E R I E N C E W O R L D W I D E

GLOBAL REACHWith more than 15,000 independent sales associates

in approximately 720 off ices and 52 countries and territories.

Page 7: Mark Schauder's Listing Presentation 2015

Anguilla

Argentina

Aruba

Australia

Bahamas

Barbados

Bermuda

British Virgin Islands

Canada

Cayman Islands

Costa Rica

Czech Republic

Dominican Republic

England

Estonia

France

Germany

Gibraltar

Greece

Hong Kong

Israel

Italy

Japan

Latvia

Lithuania

Malta

Mexico

Monaco

New Zealand

Peru

Philippines

Portugal

Puerto Rico

Russia

Slovakia

South Africa

Spain

St. Barthelemy

St. Lucia

Sweden

Switzerland

Taiwan

Thailand

Turkey

Turks and Caicos Islands

United States

United States Virgin Islands

Uruguay

Vietnam

WORLDWIDElocations720 OFFICES, 15,000 SALES ASSOCIATES IN

52 COUNTRIES/TERRITORIES

Page 8: Mark Schauder's Listing Presentation 2015

All reports presented are based on data supplied by Sandicor MLS. Neither the Associations not the MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright© Trendgraphix.

M A R K E T

SHARE

TOP BROKERS BY TOTAL SALES VOLUMESan Diego County

January 1 - December 31, 2014

RANK BROKER TOTAL SALESVOLUME

TOTAL SALESVOLUME MKT %

TOTAL SALESUNITS

TOTAL UNITSMKT %

1 Berkshire Hathaway HomeServices

2 Coldwell Banker

3 Pacific Sotheby’s International Realty

4 Century 21 Award

5 Willis Allen

$3,436,854,000

$2,151,679,000

$2,054,270,000

$1,121,040,000

$994,933,000

8.90%

5.60%

5.30%

2.90%

2.60%

4,473

3,375

2,331

2,706

859

6.40%

4.80%

3.30%

3.90%

1.20%

Top Brokers By Total Sales Volume

Page 9: Mark Schauder's Listing Presentation 2015

All reports presented are based on data supplied by Sandicor MLS through Broker Metrics. Neither the Associations nor the MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed.

C O M P A N Y

GROWTHCHANGE IN MARKET SHARE

San Diego County2014 vs 2013

0

-10%

-20%

-12.85% -15.84%-9.42% -0.90%

30%

60%

20%

50%

10%

40%

57.65%

Century 21 AwardWillis AllenPacific Sotheby’s International Realty

Coldwell BankerBerkshire Hathaway HomeServices

Page 10: Mark Schauder's Listing Presentation 2015

Coronado 1200 Orange Avenue Coronado, CA 92118619.805.4162

Carmel Valley 3860 Valley Centre Dr. #409San Diego, CA 92130858.243.5278

Del Mar3702 Via de la Valle Del Mar, CA 92014858.259.8300

Encinitas 851 S. Coast Highway Ste. 300Encinitas, CA 92024760.942.7479

Inland Corridor10815 Rancho Bernardo Rd. #390 San Diego, CA 92127858.705.6048

La Jolla Information Ctr1162 Prospect StreetLa Jolla, CA 92037858.926.3060

Little Italy868 West Ash StreetSan Diego, CA, 92101619.255.2020

Rancho Santa Fe16915 Avenida de Acacias Rancho Santa Fe, CA 92067858.756.1150

Point Loma1075 Rosecrans Street San Diego, CA 92106619.516.8895

Rancho Santa Fe6024-D Paseo Delicias Rancho Santa Fe, CA 92067858.756.4932

Coronado 1339 Orange Ave. #8 Coronado, CA 92118619.437.1614

Downtown560 1st AvenueSan Diego, CA 92101619.481.6300

Fairbanks Ranch16236 San Dieguito #4-12 Rancho Santa Fe, CA 92067858.756.4800

La Jolla7855 Ivanhoe Avenue La Jolla, CA 92037858.926.3060

La Mesa8310 La Mesa Boulevard La Mesa, CA 91942619.337.1700

Mission Hills 810 West Washington St. San Diego, CA 92103619.269.2277

Point Loma (Liberty Station)2850 Womble Rd. #102 San Diego, CA 92106619.269.2266

Rancho Santa Fe16909 Avenida de Acacias Rancho Santa Fe, CA 92067858.756.1150

Coronado 4000 Coronado Bay RoadCoronado, CA 92118619.628.5478

locationsOFFICE

Page 11: Mark Schauder's Listing Presentation 2015

G L O B A L M E D I A P A R T N E R S H I P S

POWERFULMedia partnerships whose innovation, experience and international impact

help drive awareness for the extraordinary properties our network represents while driving over 800 million media impressions

for the Sotheby’s International Realty brand.

Page 12: Mark Schauder's Listing Presentation 2015

P R O P E R T Y

ADVERTISINGOur property advertising opportunities leverage many of the world’s

most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.

Page 13: Mark Schauder's Listing Presentation 2015

P R O P E R T Y & S I G N I F I C A N T S A L E S

MARKETINGDistinctive marketing, custom-tailored for each unique client.

The plan to successfully market your home includes a combination of powerful interactive and direct mail effor ts to generate additional consumer interest both locally and globally.

We have access to some of the most qualif ied buyers in the world, whereby our skillful marketing has led to these special proper ties being successfully represented.

Page 14: Mark Schauder's Listing Presentation 2015

D I G I T A L M A R K E T I N G

SOTHEBYSREALTY.COMIn an ever-increasing global marketplace, SothebysRealty.com attracts more

consumers to search, view and inquire than any other luxury real estate website.

Page 15: Mark Schauder's Listing Presentation 2015

D I G I T A L M A R K E T I N G

SOTHEBYSREALTY.COMProperties may also be found on our network of interconnected,

local focused and globally aware members’ site.

Page 16: Mark Schauder's Listing Presentation 2015

N I C H E M A R K E T S

LIFESTYLE WEBSITESConnecting discerning buyers and sellers of

iconic rural & recreational retreats around the globe.

Page 17: Mark Schauder's Listing Presentation 2015

O N L I N E E X P O S U R E

PROPERTY DISTRIBUTIONUNITED STATES

Includes the most signif icant media companies and real estate focused websites in the world.

* Powered by PropGoLuxury: Hong Kong Tatler, lp-luxuryproperties.com, lpdibiao.com

Page 18: Mark Schauder's Listing Presentation 2015

M A R K E T I N G

SEARCH ENGINETo maximize the potential for your home to be found online, it is

essential to have a strong search engine marketing strategy.

Page 19: Mark Schauder's Listing Presentation 2015

S I R

MOBILESIR Mobile is the only luxury real estate mobile app

that works anywhere and searches globally.

• GPS search, f ind the closest home.• Search globally in 49 countries.• Driving directions to the home of interest.• Social sharing on facebook and twitter.• Tap to connect, call or email.• Points-of-interest toolbar.

Page 20: Mark Schauder's Listing Presentation 2015

S O C I A L

SOCIAL MEDIAConnecting a global real estate community through

the strength of social media.

Page 21: Mark Schauder's Listing Presentation 2015

T H E M A R K E T I N G O F Y O U R

PROPERTY

YOUR HOME IS UNIQUE.

Market ing a l i s t ing such as th is t akes

an exc lus ive set of sk i l l s as wel l

as an integrated market ing p lan .

Our exc lus ive g lobal market ing

par tnerships are des igned to create

maximum exposure for your proper t y.

A l l the resources that are ava i l ab le

to me and my f irm are ut i l ized

to present your home in an

EXTRAORDINARYand

TARGETED MANNER.

Page 22: Mark Schauder's Listing Presentation 2015

NATIONAL & INTERNATIONAL

Die Welt Circulation: 402,708 Distribution: Europe

International New York Times Circulation: 226,267 Distribution: Europe, Asia, Pacific, Middle East, N. Africa, Americas

International New York TimesEvent Wrap Distribution: Event wraps are placed around copies of the International New York Times newspaper and distributed in hotel rooms and on site during some of the most prestigious events around the world.

Luxury Properties Magazine Readership: 102,200 Distribution: Asia

RESIDE (Master edition) Distribution: Master editions are inserted into the upcoming edition of Sotheby’s At Auction, reaching thousands of the most current clients of the Sotheby’s Auction House.

Sotheby’s Magazine Circulation: 25,000 Distribution: Global

Wall Street Journal Circulation: 1,715,553 Distribution: US, Europe, Asia

NATIONAL

Bloomberg Markets (Domestic edition) Circulation: 174,000 Distribution: North America, Canada, Mexico

Globe & Mail Circulation: 372,468 Distribution: Canada

Land Report Circulation: 40,000 Distribution: US

New York Times Circulation: 1,150,589 Distribution: US

Ocean Home Circulation: 50,000 Distribution: US

RESIDE (Regional edition) Distribution: California

Robb Report Collection Circulation: 90,000 Distribution: 90% US / 10% International

Robb Report Home & Style Circulation: 80,000 Distribution: 90% US / 10% International

INTERNATIONAL

Bloomberg Markets (International edition) Circulation: 201,000 Distribution: Asia, Middle East, Europe, Africa, Caribbean, Central America, South America, Asia

Country Life Circulation: 38,054 Distribution: 80% within the UK

Financial Times Circulation: 375,000 Distribution: Global

advertising

Page 23: Mark Schauder's Listing Presentation 2015

LOCALexposureTHE DAILY TRANSCRIPTThe number one source for daily business news, data and information since 1886.

www.sddt.com stats:

• 282,000 visits per month • 9, 200 visits per day • 12 minutes per visit • 16.7 page views per visit

UT COASTAL HOMES SD Union-Tribune insert reaching San Diego’s most affluent coastal residents.

Delivered to over 43,000 homesalong the coast each month. Areas of distribution:

La JollaMission HillsOceansidePacific Beach

Point LomaPowayRancho Santa FeSolana Beach

Cardiff by the SeaCarlsbadCarmel ValleyCoronado

Del MarDowntownEncinitasHillcrest

UT REAL ESTATEWeekend real estate guide.

• 302,000 circulation • 724,800 readership • 60% of UT readers own a home

SAN DIEGO BUSINESS JOURNAL• 45,000+ readers per week in print and 42,000+ daily eNews subscribers• 12,000 circulation• 86% of readers own a home, with an average home value of $913,500• 84% of readers earn more than $250,000 per yearMULTI-PAPER INSERT

Our monthly multi-paper insert gives your property exposure in a variety of niche markets.

LA MESA COURIER • 24,000 monthly circulation• Over 55,000 readership•12,900 papers mailed to 91941• 4,900 newspapers home delivered • 6,200 newspapers at bulk drops to over 160 area retail and business locations

SAN DIEGO HOME/GARDEN LIFESTYLES MAGAZINEFor more than 30 years, this magazine has offered award- winning editorial features on fine architecture, interior design and gracious living in and around San Diego.DREAM HOMES

Dream Homes is the pre-eminent source for distinctive properties in San Diego.

14,000-16,000 print distribution monthly.

17,000

17,24312,5005,0006,993

25,21620,00018,08013,500

7,1014,335

Beach & Bay Press – Pacific Beach, Mission Beach

Carmel Valley News –Coronado Eagle & Journal –

Daily Transcript –Del Mar Times –

Encinitas Advocate –San Diego Downtown News –

La Jolla Light –Peninsula Beacon –

Ocean Beach, Point Loma

Rancho Santa Fe Review –Solana Beach Sun –

Total – 146,968

CIRCULATION

Page 24: Mark Schauder's Listing Presentation 2015

LOCALexposureDREAM HOMES IS THE PRE-EMINENT SOURCE FOR

DISTINCTIVE PROPERTIES IN SAN DIEGO

DREAM HOMES

14,000-16,000 print distribution monthly.

Targeted distribution reaches the million-dollar home buyer market in upscale neighborhoods, newsstands, hotels, and retail stores, such as boutiques, salons, shopping centers, car washes, real estate offices, and car dealerships.

Copies are direct mailed to the wealthiest home-owners in Rancho Santa Fe and door-to-door delivered to the most expensive homes in La Jolla and Coronado. Every San Diego issue also is distributed in Beverly Hills.

Page 25: Mark Schauder's Listing Presentation 2015

LOCALexposureFROM BUYING TO SELLING, UPGRADING TO

REMODELING, PREMIER COVERS IT ALL

PREMIER

20,000 print distribution monthly.

Premier keeps readers updated on what is happening in the market, reports the latest news in the mortgage industry, and offers the latest trends in home design and décor.

It is distributed to luxury hotels, private golf and country clubs, executive airports, high-end retailers, professional offices, salons, boutiques, yacht clubs, car dealers, interior designers and furniture stores around San Diego County, as well as top-producing real estate offices.

Page 26: Mark Schauder's Listing Presentation 2015

LOCALexposureTHE NUMBER ONE SOURCE FOR DAILY BUSINESS NEWS,

DATA AND INFORMATION SINCE 1886

THE DAILY TRANSCRIPT

Nearly 90% of the Daily Transcript’s affluent readership has an annual income of $100,000 or greater and 80% claim a net worth of $1 million or above.

Along with its print edition targeting business professionals, The Daily Transcript features a paid subscription site attracting more than 3.3 million unique visitors annually.

www.sddt.com stats:

• 282,000 visits per month • 9, 200 visits per day • 12 minutes per visit • 16.7 page views per visit

Page 27: Mark Schauder's Listing Presentation 2015

For more than 30 years, SDHG has offered award-winning editorial features on fine architecture, interior design and gracious living in and around San Diego.

Every month, its editorial and advertising reaches over 231,000 of the most affluent and discerning readers in the region.

LOCALexposureTHE REGION’S PRIME SOURCE FOR ALL THINGS RELATED TO

INTERIOR DESIGN, FINE FURNISHINGS AND EXQUISITE GARDENS.

SAN DIEGO HOME/GARDENLIFESTYLES MAGAZINE

Page 28: Mark Schauder's Listing Presentation 2015

• 45,000+ readers per week in print and 42,000+ daily eNews subscribers

• 12,000 circulation

• 86% of readers own a home, with an average home value of $913,500

• 84% of readers earn more than $250,000 per year

LOCALexposurePROVIDES BUSINESS NEWS TO CEOS, EXECUTIVES, SENIOR

MANAGERS AND OTHER DECISION-MAKERS WHO MAKE UP THE MOST INFLUENTIAL AUDIENCE IN SAN DIEGO.

SAN DIEGO BUSINESS JOURNAL

Page 29: Mark Schauder's Listing Presentation 2015

LOCALexposureSAN DIEGO’S WEEKEND REAL ESTATE GUIDE

UT REAL ESTATE

PSIR ad runs in Central & North zones every Sunday.

• 302,000 circulation • 724,800 readership • 60% of UT readers own a home

Page 30: Mark Schauder's Listing Presentation 2015

LOCALexposureSD UNION-TRIBUNE INSERT REACHING SAN DIEGO’S

MOST AFFLUENT COASTAL RESIDENTS

UNION TRIBUNE COASTAL HOMES

Delivered to over 43,000 homes along the coast each month. Additional distribution in racks at local stores and real estate offices. Electronic edition stays live for 30 days on UTSanDiego.com.

Areas of distribution:

La JollaMission HillsOceansidePacific BeachPoint LomaPowayRancho Santa FeSolana Beach

Cardiff by the SeaCarlsbadCarmel ValleyCoronadoDel MarDowntownEncinitasHillcrest

Page 31: Mark Schauder's Listing Presentation 2015

LOCALexposureOUR MONTHLY MULTI-PAPER INSERT GIVES YOUR PROPERTY EXPOSURE

IN A VARIETY OF NICHE MARKETS

17,000

17,24312,5005,0006,993

25,21620,00018,08013,500

7,1014,335

Beach & Bay Press – Pacific Beach, Mission Beach

Carmel Valley News –Coronado Eagle & Journal –

Daily Transcript –Del Mar Times –

Encinitas Advocate –San Diego Downtown News –

La Jolla Light –Peninsula Beacon –

Ocean Beach, Point Loma

Rancho Santa Fe Review –Solana Beach Sun –

Total – 146,968

CIRCULATION

Page 32: Mark Schauder's Listing Presentation 2015

MARK SCHAUDER

Mark is a lifetime resident of San Diego and especially enjoys helping clients relocate to the area as a certified Relocation Specialist. He has spent 30

years as a real estate investor, has been a REALTOR® since 2003. and is a member of local and national REALTOR® associations. With this experience, Mark has extensive knowledge in home buying, investment properties, and land acquisition.

A seasoned professional with experience in all facets of real estate, Mark works diligently for his clients. His high level of expertise and keen understanding of clients’ needs helps him to obtain measurable results, time and time again. Mark’s devotion to customer service and his consistent results have earned him professional awards for both sales volume and quality client service. Mark also has extensive experience working with investors in the acquisition, renovation, and selling of investment properties in San Diego. In addition, he enjoys mentor-ing newer agents and has a team of agents who benefit from his experience and guidance. From planning your real estate transaction to closing the deal, Mark brings service, integrity, and satisfaction.

Mark earned a Bachelor of Architecture degree from California State Polytechnic University, Pomona. Prior to his career in real estate, Mark worked as an archi-tect, city planner, and small business owner. Mark enjoys volunteering in his com-munity, traveling, and spending time with his wife and two daughters.

[email protected] BRE# 01428787