Mark PensonCo-Founder

A brilliant plan?Look for evidence!

Your product or service ….• Is it something people/businesses need? • Are people/businesses prepared to pay for it?

Is your business going to be scalable? • At what price: cash and effort?• Team? • Self-sufficient vs external cash (when?)

A brilliant plan?Look for evidence!

Specify your target market(s)• Competitors? • What’s making you unique? • Get to know your audience• Get your message right

Business Model• Direct / Indirect Channels• Pricing, Recurring?, Outbound/Inbound mix,…

And now …the serious stuff!

• Cost of acquisition: +

• Inbound/outbound mix Content Marketing SEO/SEA Deal size Belgium, Europe, Global?

And now …the serious stuff!

• For your Customers: be …. reactive, efficient, service minded, inspiring, convincing, …

• For your colleagues: be … positive and constructive

• For yourself: be … patient and perseverant

And now …the serious stuff!

• Get feedback from your user base: grow your offering sharpen your “message”

• Short and Mid Term Plan vs Long Term Plan• Sales skills required

Be Positive but primarily also

Realistic!Wishful thinking doesn’t work!

And one day …You’ll get the rewards

for the hard work!