“I’ll have what she’s having”���

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Mark Earls aka @herdmeister���NEWMR 2010

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Social Learning Independent choice

BE

How do you do?

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

“what she’s having”?

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Independent choice

Social learning

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Social Learning Independent choice

BE

Characteristic spread (diffusion) patterns

Diffusion through a population by individuals discovering the superior qualities of the product independently of their peers

Diffusion through a population by individuals learning from each other either about the quality of the product or its social value

HERD Consulting

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Connectedness and surprises

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Social Learning Independent choice

BE

Difficulties because of our cultural assumptions?

Weak Strong

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

i-Think?

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

A “we-creature” with the illusion of “I” Speaker Mark Earls, HERD, UK

Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Co

Source: Andrew Meltzoff

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Clothes

Source: Exactitudes.com

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Where we live

Houses that look all the same

Where we live Speaker Mark Earls, HERD, UK

Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Source: Jameskurtz.com Speaker Mark Earls, HERD, UK

Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Source: Tim Etchells

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Source: Barbara Kruger

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

More wave, less molecule Source: Clark Little

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

The Space Between

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Can they see each other?

Source: Bocardo.com

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)

Q & A������

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Mark Earls aka @herdmeister���

and Zoe Dowling

Speaker Mark Earls, HERD, UK Part 3: Session 1: Convenor Andrew Jeavons, Chair Zoe Dowling, schedule = 12:05pm to 12:30pm (New York/EST)