mariia rodionova marketing manager portfolio
TRANSCRIPT
Marketing Manager Portfolio by Mariia Rodionova
Applying for an Event/Marketing Manager position, I suppose I may be suitable for this role as I have:
strong 11-years experience of work both on agency and client side;
experience of maintaining processes from A to Z – from development of a concept/plan to its implementation and making a report;
considerable experience of making market researches (around 10 original researches), providing marketing services (5 clients with service
periods from 4 months to 1,5 years), and developing of new products and custom integrated solutions;
knowledge of markets and trends in various fields including real estate, manufacturing industry, advertising and digital technologies (such as
3D holo projection, interactive 3D models, augmented reality, virtual reality, etc.-);
experience of negotiating, development of business proposals (about 300 specific documents for 11 years), and organization of events.
https://ru.linkedin.com/in/mariarodionova
Documents preparation
Creation of presentations, commercial offers, special-purpose programs:
Commercial offer for an urban development project; new digital product based on the 3D interactive model technology was developed
Flax growing special-purpose program Presentation of an A-Class building for prospective commercial real estate tenants
More than 300 specific, target-focused
documents for 11 years
(preferably, for real estate,
manufacturing industry, or connected
with digital technologies sphere)
Marketing services for third-party companies (“subscription” services) including:
Researches Marketing analysis:
product defining, sales points, positioning, message and USP developing; target audiences, anchor target audience, values, needs and demand; communication channels required to reach target audiences.
Designing and implementing of a marketing plan: marketing and advertising activities list (TV, radio, print media, outdoor, indoor advertising, internet
and social networks, special events); copy writing, scripts for video clips and audio advertisements; communication with media - control over materials production and ad placement; managing web-sites and landing pages; organizing events and guerilla marketing.
Exhibition banner design Z-Card design for a real estate item
Media plan
Clients: Company manufacturing
meat, fish and vegetables processing equipment
Company manufacturing semitrailers
French cuisine restaurant International network
restaurant Real estate developer (class
A building with commercial and residential real estate units; promotion at under construction and construction stages)
Market researches
Market research of outdoor advertising at Volga Federal District, Russia
Markets in figures Comparison of the markets profiles
Employee loyalty research
Employees’ values and expectations map Employee types according to the degree of involvement
Market research of TV advertising of Cheboksary, Russia
Market size calculation Specially designed calculator of package advertising price
Goal: to identify major development trends in the region’s
outdoor advertising for a company planning entry into the
market (Commissioning Client).
Tools: collection and analysis of secondary data from open
sources.
Key topics: key players in twenty largest cities of the region,
their strategies, market shares, types of advertising media
prevalent.
Goal: to assess employee loyalty level for management
decision-making actions
Tools: opinion poll, questioning and interviewing.
Key topics: employees’ values and goals, company’s values
and goals, goals and values alignment.
Goal: to estimate a size of TV advertising market before
supposed company (Commissioning Client) merger with the
largest city media agency.
Tools: calculation based on viewing grid, prices, and loading
level data.
Note: the result was congruent with the official data
announced later.
Market research of commercial property of Kaliningrad, Russia (participation)
Market research of high-price catering establishments of Kaliningrad, Russia
Market research of cinder block facilities of Kaliningrad, Russia
The number and percentage of homes built of cinder blocks
Goal: to evaluate prospective demand for real estate
facilities, an office building (Commissioning Client) being
designed
Tools: market analysis (size, loading, current demand), in-
depth interviews with industry experts and commercial
estate tenants.
Key topics: total floor space of the future office building,
average area of a standard office, classes of real estate
property.
Goal: to revise current marketing strategy of a restaurant
(Commissioning Client)
Tools: collection and analysis of secondary data from open
sources, interviewing of current and potential customers.
Key topics: factors in choice of a restaurant, Client’s
restaurant evaluation (SWOT analysis), feedback from
interviewers – comments and suggestions.
Goal: to evaluate prospective demand for cinder block as a
construction material for household buildings.
Tools: collection and analysis of secondary data from open
sources, field study, in-depth interviews with industry
experts.
Key topics: types of facilities being built of cinder block,
market demand.
Market research of imported meat, fish and vegetable processing equipment, Russia
Order price dynamics in 3 niches (fish, veg, meat) Money accumulated in the same niches (with sub niches) scheme
Market research of canned meat and fish, Russia
Competitors’ positioning Internet resources for info/ ad placement
Market research of innovative digital technologies, Russia
Digital Signage (DS) development trends Growth strategies of filling station chains, in particular DS networks development
Goal: to estimate the size of imported processing
equipment market and to describe its structure for Russian
manufacturer producing similar equipment (Commissioning
Client).
Tools: analysis of data files (imported equipment) for 5
years.
Key topics: most in demand equipment, most often
used/replaced equipment, major competitors.
Goal: to identify major market trends for designing
promotion programme for a manufacturing company
(Commissioning Client).
Tools: collection and analysis of secondary data from open
sources, field study, analysis of competitors’ promotion
programs.
Key topics: production geography, market structure,
competitors, price policy, customers, major trends.
Goal: to identify prospective technologies and major
development trends to develop company’s (Commissioning
Client) strategy and create product portfolio.
Tools: collection and analysis of secondary data from open
sources.
Key topics: leading innovation technologies, mature
markets’ trends, industries may become prospects.