mariela cedeno - investing in sustainable agriculture

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True Cost of American Food Investing in Sustainable Agriculture April 16th, 2016

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Page 1: Mariela Cedeno - Investing in sustainable agriculture

True Cost of American FoodInvesting in Sustainable Agriculture

April 16th, 2016

Page 2: Mariela Cedeno - Investing in sustainable agriculture

Engage community

Systemsapproach

Building on community assets

MANDELA MARKETPLACE APPROACH

Page 3: Mariela Cedeno - Investing in sustainable agriculture

COMMUNITY

Page 4: Mariela Cedeno - Investing in sustainable agriculture
Page 5: Mariela Cedeno - Investing in sustainable agriculture

ECONOMIC DEVELOPMENT

Page 6: Mariela Cedeno - Investing in sustainable agriculture

a worker-owned, full-service retail grocery store that fosters economic empowerment & builds community health.

MANDELA FOODS COOPERATIVE

Page 7: Mariela Cedeno - Investing in sustainable agriculture

Supports local, under-resourced farmers by establishing an alternative distribution network that passes on wholesale prices to community businesses.

MANDELA FOODS DISTRIBUTION

Page 8: Mariela Cedeno - Investing in sustainable agriculture

ZELLA’S SOULFUL KITCHEN

Page 9: Mariela Cedeno - Investing in sustainable agriculture

FOOD ACCESS

Page 10: Mariela Cedeno - Investing in sustainable agriculture

Increases access points for healthy food by delivering produce to corner stores, making produce readily available in the places that community members frequent the most.

HEALTHY RETAIL

Page 11: Mariela Cedeno - Investing in sustainable agriculture

COMMUNITY PRODUCE STANDSWeekly produce stands at area senior centers, residential facilities, health centers, and schools. Residents are able to purchase fresh

produce & basic staples at affordable prices in a convenient, friendly, and helpful atmosphere.

Page 12: Mariela Cedeno - Investing in sustainable agriculture

NUTRTION EDUCATION & ENGAGEMENT

Page 13: Mariela Cedeno - Investing in sustainable agriculture

FINANCE

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Kiva Zip / FarmLink Harvest to Market / Ladder-Up Financing Leveraged HFFI funds to create loan/loss reserves: $75,000 $200,000+

Increased access to financing for community entrepreneurs, farmers, corner store owners, grocers increasing access to healthy food in disinvested, under-served communities.

LADDER UP FINANCING

Page 16: Mariela Cedeno - Investing in sustainable agriculture

Purchase Order Advance

Pricing –> Purchase Order –> Advance –> Loan Fee –>Product Pick Up –> Product Sales –> Loan Repayment –> Re-Up

HARVEST TO MARKET

Page 17: Mariela Cedeno - Investing in sustainable agriculture

LOCAL SYSTEMS

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| LOCAL | SUSTAINABLE |COMMUNITY OWNED |

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TAKE-AWAYS Low-income communities are often left out of the ‘sustainability’

conversation

Disinvested communities can capitalize from market gaps not being filled by the traditional market

Food economy as a catalyst

Current capital systems are not accessible

Creating sustainable community development, requires community ownership. .

Ownership is asset building – financial and political voice.

Page 20: Mariela Cedeno - Investing in sustainable agriculture

THANK YOU!

www.mandelamarektplace.orgMariela Cedeño | [email protected]

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@mandelamarket

https://www.facebook.com/mandelamarketplace

Mariela Cedeño | [email protected]

www.mandelamarketplace.org