margot thomson portfolio

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Margot Thomson portfolio the brief: To design, produce and print this limited edition 96pp hard cover publication complete with custom made hard cover presentation box to commemorate the historic opening of the Audi Australia Lighthouse building. the solution: My role was not only to design the publication but to art direct the photography, help source content and to work closely with the client and other stakeholders over a 12 month period to pull the exclusive publication together for Audi. they loved it: With only 100 limited edition books being produced worldwide there was no expense spared in designing, detailing and delivering this beautiful publication for Audi Australia senior management team world wide.

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Page 1: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:To design, produce and print this limited edition 96pp hard cover publication complete with custom made hard cover presentation box to commemorate the historic opening of the Audi Australia Lighthouse building.

the solution: My role was not only to design the publication but to art direct the photography, help source content and to work closely with the client and other stakeholders over a 12 month period to pull the exclusive publication together for Audi.

they loved it: With only 100 limited edition books being produced worldwide there was no expense spared in designing, detailing and delivering this beautiful publication for Audi Australia senior management team world wide.

Page 2: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:To create a catalogue design and campaign for Rebel Sport’s Summer apparel range.

the solution:Beating your opponents time is good, beating your own PB is even better.

Page 3: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:To create packaging for Ella Bachés Winter skincare and Chrismas Gift packspromotionElla Baché

the solution: We helped Ella Bache create 100% sell through with packaging that had ultimate shelf appeal.

Page 4: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:NRMA Seeing RED on Roads Campaign – Logo identity plus event branding and support.

the solution:I designed a strong logo identity for this campaign which also included various event collateral such as flags, digital design and online support.

they loved it:“It was one of the largest responses to a campaign the NRMA has ever received”

Page 5: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:Design and Print Production of 3 new BeefEater Barbecue Retail Catalogues

the solution: My role was to encapsulate BeefEater brand characteristics into the latest series of three new product range booklets including a new retail catalogue for their all new Outdoor Kitchen range. My involvement ranged from designing, photography art direction, copy writing through to print management and production.

Page 6: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:Austrade briefed me to design a suite of marketing materials to promote the launch of the 49th Australian Export Awards – generating interest and driving people to enter the program by applying via the website.

Page 7: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:Design, finsihed art and productio for BIG W On Trend monthly fashion magalogue.

Page 8: Margot Thomson Portfolio

Audi A4 Press Kit

Audi A4 Quarterly Newsletter A2

design portfoliomargot beverley

the brief: Audi A4 Launch 2008. Use hero image supplied to create all event collateral for the National Dealer Conference launching the new Audi A4.

the solution: Creating brand awareness utilising the hero A4 image look and feel across all elements. Design, production, print and delivery of all material including press kit, Drive program, A4 Quarterly A2 Newsletter, Lanyards, placecards, on-screen presentation and vehicle graphics.

they loved it: All graphics and printing was turned around in 1 week after a late change of date that brought the event forward 2 weeks.

Margot Thomson portfolio

Page 9: Margot Thomson Portfolio

trophy design / perspex block with back mounted graphics /

engraving on front face

logo, invitation 'ticket' design and poster

the event widescreen presentation with car giveaway

design portfoliomargot beverley

the brief: HAYS Recruitment Annual National Staff Christmas Awards Party requires a theme to communicate that their staff are the best of the best. To be held at the Big Top at Luna Park for x 1000 staff.

the solution: I came up with the theme "The Greatest Show on Earth". Corresponding material included invitation ticket and poster, trophy design and production for x 30 awards, on-screen plasma presentation slides, on stage pull up graphics, venue signage and table plans.

they loved it: An exciting and fun atmosphere was created through the graphics and theming resulting in a very successful, enjoyable event.

Margot Thomson portfolio

Page 10: Margot Thomson Portfolio

Christmas campaign : In-store / letterbox drop / email to database

stuff the turkey…

eat noodles instead! book a table at wagamama anytime during the festive season and change the tradition

bring your friends along to enjoy our set menus** and celebrate with all of us at wagamama

visit us on-line : wagamama.com.au amsterdam | dubai | dublin | melbourne | sydney | uk

* wagamama and positive eating + positive living are registered trademarks of wagamama limited **set menus $25 & $35 • christmas bookings only available for 10 or more people

• set menus only available for christmas bookings • credit card number must be provided for all christmas bookings • $10 per head charge incurred for no-shows

1357 Xmas DL Flyer 8/7/05 3:57 PM Page 1

positivepicnicing

positive eating + positive living ®

order any eat-out meal over $20 and we’ll

lend you a picnic rug to enjoy a stretch out

at the park which is only 15 metres away!

wagamama – bridge street

corner of bridge and loftus streets sydney

telephone 9252 9593

opening hours

monday to wednesday

11am - 9pm

thursday and friday

11am - 11pm

www.wagamama.com.au

cahill express way

alfred st

bridge st

ge

org

e s

t

bond st

hunter st

sprin

g st

o'co

nnel

l st

blig

h st

pit

t s

t

yo

un

g s

t

ph

illi

p s

t

ma

cq

ua

rie

st

loft

us

st

loft

us

st

bridge st

0598 Picnic Park DL

BST 07.03 11/7/03

3:45 PM Page 1

RAMEN mini livery design and production

Bridge street restaurant lightbox signage

Positive picnicing promo Flyer

Promo material: tube station large format signage, menus and mini menus.

design portfoliomargot beverley

the brief: Create awareness campaigns for Wagamama (Japanese noodle restaurant in Australia the UK) through media and promotional incentives e.g. Wagamama Mini Coopers livery, Tasty Tickets (meal coupons)

Instigate a loyalty programme e.g. Frequent Noodler Programme

Create brand awareness through wagamama ‘men’ illustrations

Involve the group in catering events and producing “Story Boards” for events: e.g. Palm Beach Volley Ball Comp, Trop Fest and Night Noodle Markets

Produce outdoor signage and menus for all wagamama restaurants both here and in the UK

they loved it: After working for Wagamama Australia we were recommended to the UK team and became one of their preferred suppliers.

Margot Thomson portfolio

Page 11: Margot Thomson Portfolio

TODAY

TODAY

TODAY

TODAY

look better.

live better.

About | Managed Programs | Own Brand | Catalogues | Store Locator | Careers | Franchising | eNewsletter | Contact

About | Managed Programs | Own Brand | Catalogues | Store Locator | Careers | Franchising | eNewsletter | Contact

feel better.

live longer.

About | Managed Programs | Own Brand | Catalogues | Store Locator | Careers | Franchising | eNewsletter | Contact

About | Managed Programs | Own Brand | Catalogues | Store Locator | Careers | Franchising | eNewsletter | Contact

design portfoliomargot beverley

the brief: Re-invigorate the Terry White Chemists brand via their website. Encompass the 4 key target areas.

the solution: A flash website look and feel was developed to appeal to all target markets, encompassing Terry White's TODAY concept.

Website still under construction.

Margot Thomson portfolio

Page 12: Margot Thomson Portfolio

the brief: Supply point of sale artwork for the Streets Magnum Worshipper campaign for Unilever Australasia to be in-store Across Australia and New Zealand. Incorporate all existing Streets products and pricepoints.

the solution: Using supplied creative and TVC reference for the Streets Magnum Worshipper campaign, layouts were created for all corresponding point of sale including changemats, freezer stickers and ordering cards.

they loved it: All finished art was turned around and ready for print in just under a week to meet the in-store deadline and correspond with the TVC launch.

Freezer header card

Changemat in-store posters

Rangecard

design portfoliomargot beverleyMargot Thomson portfolio

Page 13: Margot Thomson Portfolio

the brief: Refresh the Dashing Print brand across all mediums.

the solution: Creation of a 'superhero' character Captain Dashing to highlight Dashing's promise of fast turn-around, anytime.

Liaising with illustrator and web developers to roll-out the website launch.

Design of corresponding material including DM piece, leave behind brochure, stationery and office signage.

they loved it: Captain Dashing is now part of the furniture, and it is not uncommon for requests to come my way such as "Can you please captainise the......."

Dashing have experienced increased traffic and use if the upload file feature on their website as well as several new clients / queries as a direct result of the DM.

www.dashingprint.com.au

website

DM Mailer

design portfoliomargot beverleyMargot Thomson portfolio

Page 14: Margot Thomson Portfolio

folds like a suitcase

head rest

2 colour combinations

contoured surface

Portable Massage Table

Luxury Latex Pillow Washable latex pillow with

quilted zip-off japara cover

Microwave Oven 30L

functions

Air Purifier

Ozone and chemical free output

Moisturising Body Lotion 250ml

Summer Self Tan Body

Q10

Shimmer Body Lotion with Almond Oil

Happy Learning Keyboard

Non-Stick Frypan 20cm $9.99,

26cm $14.99 or 30cm $19.99

3-layer Teflon

non-stick interior

Fast boil 2400W

2-Slice Toaster

Underlay Queen Size

Provides additional comfort to a firm mattress

$

$

$ $

$

$

$

$ $

$

smarter shoppingaldi.com.au

1year

21

1year

23

mirrored door and chrome handle

1year 1year

1year

weekly news

aluminium body with enamel exterior

side panels

32"

LCD TV

special buys from thurs 11 oct everyday groceries

Organic Green orBlack Tea

Organic Salsa Dip 320g Choose from Mild or Medium.

Organic Pasta Sauce 500g

LCD TV 32” with Integrated High Definition Tuner

in-built

19kg

2 year

HDMI cable

included features

$2 ea

$1

ea$2

$

smarter shoppingaldi.com.au

weekly news

everyday permanently low prices

Blackstone Paddock Premium

McLaren Vale Shiraz 750ml

Sourced from low yielding vines in South Australia’s

McLaren Vale.

Kingridge Estate Bellbirds Cabernet

Merlot 750ml This classic blend combines

ripe Merlot fruits of cherry and plum with a touch of

Cabernet

Maddens Lane Cabernet Sauvignon 750ml Displaying ripe sweet, dark currant aromas, mingled with cedar, coffee and tobacco overtures.

Nebulous Chardonnay The palate is rich, yet delicate with a silky texture and long, lingering finish. The perfect partner to chicken, pork and fish dishes.

Gum Creek Cabernet Sauvignon 750ml Deep crimson in colour, this full bodied wine displays a rich palate of blackcurrant and cassis with soft lingering tannins on the finish.

Gum Creek Merlot 750ml An easy drinking wine with a vibrant nose of fresh cherries and ripe plums gently balanced by well integrated oak.

Gum Creek Shiraz 750ml Mellowed stewed fruits of blackberries and plums on the nose. Soft cherry tannins and long sweet plum flavours integrated with vanillin oak.

ea ea$599

$599ea

$599

$1999ea

$499

smarter shopping

on sale now while stocks last

*Excluding stores not yet open when product previously offered.In the event of unexpected high demand, ALDI Stores reserves the right to limit purchases to reasonable retail quantities.Prices are correct at time of printing and are subject to change.

Visit www.aldi.com.au for your nearest store location and opening hours.

2 3ALDI accepts A 1% surcharge applies to credit transactions made with VISA or MasterCard to cover additional costs.Prices are correct at time of printing and are subject to change. While stocks last. Despite our careful planning,

we apologise if selected items may sell out on the first day due to unexpected high demand.

why are our special buys only

available for one week?

That’s simple, we only order enough of

these specials to last just that week so there’s always a

constantly changing variety of products available. That way, we can keep up to

date with the latest trends, technology

and innovation.

ladies mountain bike jacket

2 colour combinations

clip-on moulded visor

moisture wicking

shimano gears dual suspension deep ‘V’ alloy rims rotary disc brakes

zippered back pocket

in jacket & shirt

Mountain Bike Gloves

you cool

styles available

Mountain Bike Jacket

or ladies styles available

Light ‘n Sound Vehicles

included

Kids Dish Drainer or Tea Set

30pc Dish Drainer Set includes plastic glasses,

mugs, saucers, plates, spoons, knives, forks, water jug and dish drainer 22pc Tea Set

includes kettle, sugar pot, milk jug, tea cups, saucers,

spoons, imitation toast, plate, knife and tray

Mountain Bike Shirt

moisture wicking

Bicycle Helmet

coolingpolycarbonate outer shell

54cm–62cmrepair kit

Kids Play Set Choose from Junior Mechanic Set, Tool Set or Doctor Set.

Mountain Bike Shorts

pad for extra comfort

Nobby Balls Available in assorted colours.

Mountain Bike

derailleur system

alloy seat clamp

and rings as well as big

hot savings on outdoor specials special buys from thurs 11 oct

ea ea$999

ea ea$2999

ea ea$1999

ea ea$999

ea ea$279

ea ea$1999

ea ea$1799

ea ea$2999

ea ea$1999

$249

$99

year warranty

ALDI accepts A 1% surcharge applies to credit transactions made with VISA or MasterCard to cover additional costs.Prices are correct at time of printing and are subject to change. While stocks last. Despite our careful planning,

we apologise if selected items may sell out on the first day due to unexpected high demand.

ALDI innovation

We understand that your needs and tastes

constantly evolve, that’s why our range is forever

changing with the introduction of new products. You can always rely on our

everyday items but also have the choice of fresh,

new products like our

Specially Selected products all available

at everyday low prices.

everyday permanently low prices from our everyday grocery range

Honey 500g

Veal Tortellini

to cook.

Black Tea

$469ea

ea ea$149

Yogurt 500g

ea ea$299

500g

$499

ea ea$549

Soy Milk

$1ea

or gan ic|organik| def: 1 grown as nature intended with no chemicals or additives, altogether a better way to eat

$199

ea$299

5ALDI accepts A 1% surcharge applies to credit transactions made with VISA or MasterCard to cover additional costs.Prices are correct at time of printing and are subject to change. While stocks last. Despite our careful planning,

we apologise if selected items may sell out on the first day due to unexpected high demand.

2 design

specials for health & well being special buys from thurs 11 oct

lid with vent holes

stove compatible

Line Bar 50g

you up and keep you on track to diet success

or Yoghurt & Cranberry

Holder 2 designs to choose from.

producing and distributing positive and negative ions

bacteria and mould

Moisturising Body Lotion 250ml

, tightens and firms your skin whilst gradually

building a tan or Shimmer

for a glowing complexion and beautiful skin.

Storage

containers with plastic

2-Slice Toaster

Vitamins are only beneficial when taken in conjunction

with sensible lifestyle factors including diet and

exercise.

capacity

Vitamins are only beneficial when taken in conjunction with sensible lifestyle factors including diet and exercise.

Non-Stick Bakeware Choose from springform

Line Powder

helps reduce hunger pains

Chocolate flavoured

in conjunction with sensible lifestyle factors including diet and exercise.

interior

Underlay

massages and supports pressure points

weight evenly

from$999ea ea

$4999ea ea

ea ea$ 99

ea ea$999

ea ea$799

$ 99ea

ea ea$499

ea ea$129

$2499

$1999 $1499

$1999

$2999 $999

aluminium body with

enamel exterior

4mm gauge

year warranty

year warranty

year warranty

weekly catalogue front cover

weekly catalogue grocery spread

weekly catalogue back page

weekly poster

weekly catalogue specials spread

weekly catalogue specials spread

design portfoliomargot beverley

the brief: Refresh the ALDI brand and create a more simplified solution to deliver the weekly material.

the solution: I designed and implemented a new look and templates to streamline the weekly process of delivering catalogues, press ads, posters and point of sale.

they loved it: Rolled out in over 150 stores nationally. Due to the simplicity of the design and streamlined nature of the templates and processes that support it, valuable time is saved in photography, finished art and production each week a new campaign needs to be delivered. The result – savings for the client and increased revenue for the agency.

Margot Thomson portfolio

Page 15: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Refresh the Aurelius brand, implement and design a new website and corporate brochure.

the solution: Aurelius, an investment company, benefited from new contemporary imagery and a strong, concise message. I designed the website to be colour coded for Aurelius' 4 key areas of investment and used a different hero image for each.

I liaised with the web developers to ensure the finished site matched the client approved creative.

they loved it: The implementation of the new website resulted in increased traffic and customer enquiries.

Margot Thomson portfolio

Page 16: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Middle Harbour Yacht Club needs to re-offer the sponsorship of their Short Ocean Race, currently held by Savills.

the solution: I created a 16pp Prospectus that can be customised with logo and branding depending on the potential sponsor. Images were retouched to carry company logos and taglines so the potential sponsor could get a feel about how the sponsorship would create awareness for their brand.

Delivered via an A3 bound 16pp prospectus complete with sailing rope binding. The proposal showcases the Short Ocean Race as a "Clean, green fresh" way to re-invigorate the potential sponsors brand.

they loved it: Several high-profile potential sponsors have shown keen interest, due to the unique personalisation of the prospectus. The final sponsor decision has not yet been made.

Margot Thomson portfolio

Page 17: Margot Thomson Portfolio

flags

in-car variant cards

design portfoliomargot beverley

the brief: Create a look and feel for the Audi TDI Performance Roadshow – based on fuel economy and 'environmentally friendly' driving recommendations. TDI engines are significantly more efficient, more economical, produce more torque and have an extraordinary power delivery – characteristics that are just as much in demand in motorsport as on public roads. Translate for vehicle livery, in-car variant cards and on-site flags.

the solution: The chequered flag design went to another level promoting the environment and 'greeness'. Design was created, produced and implemented nationally.

Margot Thomson portfolio

Page 18: Margot Thomson Portfolio

tickets

e-invite

invite

program

design portfoliomargot beverley

the brief: Opera Foundation Australia needed a total brand revitalisation for their upcoming Scholarship Awards Soiree night

the solution: I introduced a hero image and look and feel to brand all events and to align with OFA and affiliates. Design included corporate stationery, scholarship & awards publication, event creative, event invitations (electronic + printed), event program and corporate signage.

they loved it: A great response and a sell out event.

Margot Thomson portfolio

Page 19: Margot Thomson Portfolio

CONCEPT 01.

byrne pool services

byrne pool services

byrne pool services

byrne pool services

byrne pool services

byrne pool services

firstname byrne

11 sample street, sampleville nsw 2000 t 02 9999 9999 f 02 9999 9999

e [email protected]

design portfoliomargot beverley

the brief: Design a corporate identity to brand and create awareness of Byrne Pool Services along the northern beaches.

the solution: I created a fresh new look for Byrne across business cards, mail outs and vehicle signage.

they loved it: A personalised DM piece was mailed to x 5000 household pool owners with an overwhelming response.

Margot Thomson portfolio

Page 20: Margot Thomson Portfolio

Rostone Print Pty Ltd Unit 10/ 71a Rhodes Street, Hillsdale NSW 2036Telephone (02) 9661 3299 Facsimile (02) 9661 5399 www.rostoneprint.com.au

printed on Environment White PC100 FSC Certified 270gsm

Rostone Capabilities Brochure_C2.indd 1-3 25/7/08 10:10:17 AM

pick Rostone.

Rostone BCard_F.indd 3 22/7/08 11:04:14 AM

pick Rostone.

Rostone BCard_F.indd 2 22/7/08 11:04:14 AM

David Newell Director

Unit 10, 71a Rhodes Street, Hillsdale NSW 2036

T 02 9661 3299 F 02 9661 5399 M 0413 700 747 E [email protected]

www.rostoneprint.com.au

Rostone Print.

Rostone BCard_F.indd 1 22/7/08 11:04:14 AM

new logo and business cards – printed with spot colours and a spot gloss UV varnish on the cherry

New website www.rostoneprint.com.au

leave behind brochure – printed with spot colours

and die cut.

ROSTONE PRINT BITMAP LOGO

Black and White representation only no spot Colourto be used.

ROSTONE PRINT CMYK LOGO

Four Colour ProcessUS SWOP Coated Gamut.

ROSTONE PRINT GRAYSCALE LOGO

Grayscale, Black ink only.20% Dot Gain Gamut.

ROSTONE PRINT SCREENPRINT LOGO

4 Spot Colour representation. PMS 194, PMS 370, PMS 3005, PMS Black

ROSTONE PRINT EMBROIDED LOGO

Four Colour ProcessUS SWOP Coated Gamut.

old cherry logo

design portfoliomargot beverley

the brief: Refresh the Rostone Print Brand, still using the cherry logo as it is highly recognised by existing customers.

the solution: The client was unsure of the relevance of their old cherry logo, so I refreshed it using photographic representation and also came up with the tagline pick Rostone.

I created new business cards, Leave behind brochure with die-cut, Company shirts and vehicle graphics. Plus a new website.

they loved it: The client can now promote their cherry with pride and meaning.

Margot Thomson portfolio

Page 21: Margot Thomson Portfolio

Audi Hamilton Island Race Week Radio – channel 88.0

1676

965 3002 1119

5086

904

204,8(239,8)1

836

(765

)2

9651119

904

836

(765) 2

1490

1475

2038

1201

563

1235

1159

radio channel 88.0

radio channel 88.0

radio

channel

88.0

invitationlanyards

tent cards

mobile radio car graphics

design portfoliomargot beverley

the brief: Branding of Audi Hamilton Island Race Week 2008 to encourage dealers / potential customers and press to participate.

the solution: Branding, concept design & development, signage, runway signage design, event collateral production, print management, personalized printing including: Invitations, notice of race (NOR), lanyards, bag tags, swing tags, trophy, flags, signage, guest cards, Collette Dinnigan stage flats

Margot Thomson portfolio

Page 22: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Create Jack Daniels Experience truck graphics to promote the moving experience roadshow.

the solution: Create large format graphics for the main mac trucks utilising graphics from the experience to create brand awareness. Organise production and installation.

truck mockups actual truck at event launch

actual truck on roadshow

Margot Thomson portfolio

Page 23: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Design a brand identity and

website plus corresponding

collateral to create awareness

and clearly identify Mashup

info's key products and

services – the Australasian

distributor for Visokio products

including Omniscope a visual

data analysis, reporting and

presentation tool.

the solution: I created the Mashup logo using old-school geometry!! Straight lines were drawn along 2 axis to create a common circle, which encompasses the essence of the tools mashup distributes.

The logo look and feel was then used to create Web graphics, website production and truck livery.

Concept 1 - Mashup Info Logo Identity : Car LiveryCopyright SMPC Pty Ltd

Truck dimensions are the doors 1965 w x 750 h, thats both doors and the bottom of the door to the window. The tray is 1375 w x 510 h

info

info

MashUp_Info_BCard.indd 2 2/12/08 4:25:55 PM

info

info

Phil Simpson Director

[email protected] 902 649

PO Box 143, Collins Street West Melbourne VIC 8007 Australia www.mashupinfo.com.au

MashUp_Info_BCard.indd 1 2/12/08 4:25:55 PM

Margot Thomson portfolio

Page 24: Margot Thomson Portfolio

Waverley Council:

Develop brand identity to be carriedthroughout the newly redevelopedOxford Street Mall, Bondi Junction.Carry the logo and identity through a variety of different applications forevents and promotions includingbrochures, posters, banners, Annual Prospectus and signage.

.

portfoliomargot beverley

Event Signage throughout the mall

Style Guide

The Global Table Banners and Logo design

DL Flyers – Letterbox Dropped Leasing Posters

12pp Prospectus

Waverley Council:

Develop brand identity to be carriedthroughout the newly redevelopedOxford Street Mall, Bondi Junction.Carry the logo and identity through a variety of different applications forevents and promotions includingbrochures, posters, banners, Annual Prospectus and signage.

.

portfoliomargot beverley

Event Signage throughout the mall

Style Guide

The Global Table Banners and Logo design

DL Flyers – Letterbox Dropped Leasing Posters

12pp Prospectus

Waverley Council:

Develop brand identity to be carriedthroughout the newly redevelopedOxford Street Mall, Bondi Junction.Carry the logo and identity through a variety of different applications forevents and promotions includingbrochures, posters, banners, Annual Prospectus and signage.

.

portfoliomargot beverley

Event Signage throughout the mall

Style Guide

The Global Table Banners and Logo design

DL Flyers – Letterbox Dropped Leasing Posters

12pp Prospectus

design portfoliomargot beverley

the brief: Develop brand identity to be carried throughout the newly redeveloped Oxford Street Mall, Bondi Junction.

the solution: I designed the Bondi Junction logo based on the look and feel of the old tramway signage. The identity was carried out through a variety of different applications for events and promotions including brochures, posters, banners, Annual Prospectus and signage.

Margot Thomson portfolio

Page 25: Margot Thomson Portfolio

hero brand imagery on event poster

acrobat presentation slides

website flash intro www.entoure.com.au

design portfoliomargot beverley

the brief:

Overhaul the Entoure brand and revitalise the associated imagery to promote fundraising for children's charities and health.

the solution:

A shoot was organised for the brand imagery as I could not source a suitable stock shot. After extensive retouching the 'Entoure – cycle for life' brand image was born.

Also produced : Web intro, acrobat presentation, posters and flyers.

they loved it:

Entoure has raised in excess of $500,000 through its Cycle Classic events conducted throughout 2008 and helped save 147 lives through it's club red blood donor initiatives.

life cycle

save a life cycle

save a life in 3 days

3 days to a better life

a better life in 3 days

3 day life cycle

cycle and save a life

cycle to save a life

cycle for life

NEXT EVENT Hunter Valley 13,14 & 15 March 2009 REGISTER NOW! entoure.com.au

cycle for life

what if you had the opportunity to change a life

just by having an engaged and active vision

driven by a shared passion for sport, wellness and good health

three days 400k

just visit www.entoure.com.au to register and support Day of Difference Foundation

what if…you had the opportunity to change a life

what if…

Margot Thomson portfolio

Page 26: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Mothers Day Promotion for Roses only. Press and Bus sides.

the solution: I designed and implemented the something more / something less campaign which was rolled out in press adverts and on the inside of buses.

Margot Thomson portfolio

Page 27: Margot Thomson Portfolio

OPTION 01: A4 folding to DL Roll Fold invite - Endless Summer Top Down ConceptBased on 9-11 seconds to put the top down. The invite opens to reveal the Cabriolet and the message 10 seconds…endless summer

cover first reveal

inside

endless summer.The new Audi A3 Cabriolet

It is clear at first glance that the first ever Audi A3 Cabriolet has been designed to offer pure open-top driving pleasure.

Event Details

Date: XX August 2008

Timing: 9.30am until 4.00pm approx.

RSVP: By XX XX August 2008 to [email protected] or 02 9695 6251.

endless summer.

The new Audi A3 Cabriolet

OPTION 03: Summer Snapshot Polaroids conceptEach polaroid is separately trimmed out so the invite consists of a stack of loose polaroid. Alternatively we could join them so they are a concertina folded invite.

design portfoliomargot beverley

the brief: Design the look and feel for the Audi A3 Cabriolet Launch.

the solution: From the hero image supplied I designed invitations, menus, easel signage themed around the tagline "Endless Summer".

Margot Thomson portfolio

Page 28: Margot Thomson Portfolio

RETHINK Gallery Concepts : Invitation Flip Book© 2005 augment

Reinvigorate yourself.

Challenge the world stage and produce award winning ads to represent Australia andultimately become the best of the best.

Come and see the work of the international advertisers who are effectively using the potentialof newspapers to brand their products.

DATE 29 September 2005

VENUE RETHINK GalleryMuseum of Contemporary Art140 George Street The Rocks

RSVP Monday 13 September 2005Basia Boysewicz 02 9288 [email protected]

NEWS LIMITED

Would the advertising world really miss us?

NEWS LIMITED

Reinvigorate yourself. Challenge the world stage and produce award winning ads to represent Australia andultimately become the best of the best.

Come and see the work of the international advertisers who are effectively using the potential of newspapersto brand their products. RETHINK Gallery on 29-30 September 2005 at The Museum of Contemporary Art,140 George Street, The Rocks. www.newsmedianet.com.au

NEWS LIMITED

Would the advertising world really miss us?

design portfoliomargot beverley

the brief: Create awareness in Australia of the Rethink Gallery.

The Rethink Gallery showcases effective newspaper advertising across the globe, and Australia has had a lack of presence in past years exhibition.

the solution: I came up with the concept "Does the advertising world really miss us?" and represented this graphically with a. globe of the world without Australia on it. Supporting material included spot colour press ads and DM flip book showing the globe revolving.

Margot Thomson portfolio

Page 29: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Branding of Audi Hamilton Island Race Week to encourage dealers / potential customers and press to participate.

the solution: Branding, concept design & development, signage, runway signage design, event collateral production, print management, personalized printing including: Invitations, notice of race (NOR), lanyards, bag tags, swing tags, trophy, flags, signage, guest cards, Collette Dinnigan stage flats

Margot Thomson portfolio

Page 30: Margot Thomson Portfolio

design portfoliomargot beverley

the brief: Create a look and feel for the Audi Drive Experiences for all car models. Translate for vehicle livery, in-car variant cards and on-site flags.

the solution: A chequered flag design was created, produced and implemented nationally.

Margot Thomson portfolio

Page 31: Margot Thomson Portfolio

Margot Thomson portfolio

the brief:Tto custom design, produce, collate and deliver in-dealer point-of-sale displays to facilitate the national launch of the Toyota Hybrid Camry Australia wide.

the solution:My role was to design multiple units and hero graphics which were then rolled out in metro and regional dealerships across the country in time for the national launch program.