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IN TODAY’S MARKET consumers are more knowledgeable about their pur-chases than ever before. They are re-searching products, comparing prices and seeking out coupons. There is a whole sea of information to sort through.

Businesses need to think strategically now more than ever. They can’t afford to be missed by the consumers who are actively searching for their products or services.

Thanks to technology, many businesses are now able to track their marketing and advertising efforts to prove that their messages are going to the right au-dience.

Partnering with the Brainerd Dispatch can bridge the gap between businesses and consumers and make for a success-ful bussiness relationship.

Over 17 million page views in a year!

202,093 people viewed our website last month.

In the past two years we’ve doubled our unique visitors

The Brainerd Dispatch is bridging the gap with a more direct approach

brainerddispatch.com

Web EditionThe Brainerd Dispatch website has quickly become a favorite for advertisers. It’s easy to see why with the amount of reach it has with local readers as well as out of state audiences that have moved and still want to know what is going on in Brainerd, Minnesota. It is constantly evolving and bringing in new view-ers with many extended features like the Spotted photo gallery, video, includ-ing Sideline View (Brainerd Dispatch sport show). The latest addition of the photo slideshows located on the front page of the site have become very popular as well.

To see the features listed above go to:spotted.brainerddispatch.com for photo galleriesbrainerddispatch.com/video for Sideline view and

other videos

The printed edition is a well established, trusted and respected form of news that readers contin-ue to embrace. Shoppers love the many coupons and advertising inserts that are included in the print version each week.

Print Edition Print coverage area for the Brainerd Dispatch.

To advertise call (218) 829 4705

Beyond print advertising, the Brainerd Dispatch has evolved into a full-service advertising agency

BY JODIE TWEED,Special correspondent

The Brainerd Dispatch is changing, growing and evolving in ways that were inconceivable even five years ago.

The print edition’s front page on any given day demonstrates that change.

But please, don’t call it just a news-paper; The Dispatch staff have worked hard to change not only its image, but the company culture within the building to build upon that change.

As a result, the advertising depart-ment has been transformed into its own “one-stop shop” advertising agency.

What does that mean? The Dispatch advertising team will provide business-es with a needs analysis to help owners discover how to connect their products and services with a targeted audience. The print edition, though still important, is one of six avenues that the Dispatch can use to reach an audience.

The Dispatch serves as a com-munity connection through its online website, www.BrainerdDispatch.com, which has more than 200,000 unique online visitors per month; its rapidly growing mobile app services, including the MyAccess Network; the Dispatch’s E-edition, which has more than 2,000 computer subscribers; its new iPad app; through social media, including Face-book and Twitter, which reaches more than 10,000 people ; and its print offer-ings, including the daily newspaper and

other print products, read by 25,000 to 35,000 people each day.

“We’re making changes but it’s dif-ficult to get rid of the perception that we’re just a newspaper,” Publisher Tim Bogenschutz explained. “We’re not.”

“It’s not that we’re just an advertis-ing agency alone,” added Phil Seibel, Dispatch digital manager. “We’re offer-ing business solutions.”

The advertising team now builds apps and has delivered about 8,000 of them for its customers through the My-

Access Network. They are using the digital technology themselves to market Dispatch products and services.

In just three weeks since it has been offered, the Dispatch’s garage sale smartphone app has been downloaded by more than 600 customers and con-tinues to grow. The app allows users to access garage sale ad descriptions, in-cluding maps and directions to the sales, on their mobile phones. The Dispatch’s garage sale signs, given to customers who place ads, even carry a QR code

25,000-35,000 people read us every day we publish.

Bought, paid for and invited into the home.

It’s an exciting time to be working in the news media business,” ~ Tim Bogenschutz “

Almost brand new, the iPad app has had a great response with readers and is now available for advertising placement. Since it’s introduction, it has already had over 400+ downloads! This is perfect for those who want to read curated news like the newspaper and digitally turn it page

by page with it’s interactive capabilities.

scan the QR code or download it now at: bit.ly/dispatchipad

The Brainerd Dispatch is bridging the gap with a more direct approach

Displays on the web like a real paper with flipable pages so audiences can still get the experience they have come to love of reading and paging through the paper in the traditional news print format. It has the same curated version as the iPad built just for the computer.

E-Edition

Download it now at:www.brainerddispatch.com/eedition

iPad Edition

“What’s changing are the tools you use to connect with.”

~ Phil Seibel

Mobile EditionSmartphones have won over the mobile audience and have been a new “hot” spot for advertisers. Since Brainerd Dis-patch’s mobile introduction it has had over 1,000 downloads and continues to grow rapidly. Smart phone users have a choice between our app and our mobily optimized website. Over 7% of our digital page views come from mobile platforms.

To download the mobile version of the Brainerd Dispatch scan the QR code corresponding to your phone type or go to the links below.

For AndroidFor iPhonebit.ly/dispatchandroidbit.ly/dispatchiphone

Many audiences and advertisers alike are enjoying the benefits of the myAccess network. For the consumer, it’s about finding a convenient connec-tion to the information they want to know. They can download these apps for free and get instant access.

The advertisers on the other hand, are exited about the impact of combined print and mobile advertising. It is also solving a huge problem for companies that don’t have a mobile optimized website, meaning the site loads slow, scrambles text or doesn’t display at all

when viewed from a mobile phone. It has been a great option for compa-nies that don’t have a web site at all. The myAccess Network has provided them with an online/mobile presence.

Mobile Apps

To see the apps available go tom.brainerddispatch.com/myaccess

or scan QR the code.

Sam Swanson Vice-President of Revenue Development,Brainerd Dispatch

Tim Bogenschutz Publisher of the Brainerd Dispatch

Phil Seibel Digital Manager,Brainerd Dispatch

on them so smartphone users need to only scan the code to download the app on their own phones, right at the garage sale. The app allows users to connect with a classified sale representative to place their own garage sale ad.

Remember the days when you’d search the newspaper for the all-impor-tant movie theatre listing ad? You can still do that. Now Lakes 12 moviego-ers also may download a new smart-phone app created by the Dispatch team through the MyAccess Network. This allows quick access to the movie list-ings and schedules, as well as a way to read movie reviews and watch movie trailers.

Need to reach a specific demo-

graphic for your business, like anglers or racing fans? The Dispatch sales team can put together a marketing package to reach that audience on a national level.

“Everything is changing. Everyone wants to know what’s next,” said Sei-bel. “The core, marketing and retail, are not changing. What’s changing are the tools you use to connect with.”

The Dispatch sales team has stream-lined the process of helping businesses reach their full potential. The team now has specialists in several areas, such as recruitment, real estate and automo-biles.

“Where one person did everything before, what we have now is a group of people behind the scenes who can get

answers,” said Bogenschutz.In January the Dispatch and its sis-

ter newspapers, Lake Country Echo and Pine River Journal, all owned by Morris Communications, merged under one roof at the Dispatch offices. Bogen-schutz said this has created a good part-nership, allowing the sales teams to tap into each team’s expertise.

“Our job is to keep sales people educated,” explained Sam Swanson, Dispatch vice-president of revenue de-velopment. “We have to be more edu-cated. If we aren’t, we don’t grow as a company.”

While the Dispatch, like most in the newspaper industry, was hit hard by eco-nomic downturn, there has been good

news. During the past year at least 40 percent more active customers are us-ing Dispatch digital services. The staff now have tracking systems in place to provide increased data to its customers on their audience reach.

Seibel said smartphone technology is so popular because it can provide personalized information to each user. Through its mobile apps and other digi-tal products, the Brainerd Dispatch can do the same.

Those who read the Dispatch using the E-Edition or iPad app can not only view the newspaper as it was published, but can click on photographs to see more photographs taken for that story that couldn’t be printed in the paper due to space constraints. Or they can click on related video imbedded into story.

“It’s more than just a newspaper on an iPad,” said Seibel. “To me, the iPad app has a more diverse application. Peo-ple downloading on an iPad are reading it from front to back.”

Bogenschutz said the Dispatch sales team is selling more than advertising; they are selling audiences and results.

“The world is changing, as we are. It’s an exciting time to be working in the news media business,” said Bogen-schutz.

The Brainerd Dispatch continues to offer new

solutions for businesses, the community and

consumers alike.

Left to right: Nikki Lyter, John Bennett, Tim Bogenschutz and Phil Seibel at the Brainerd Lakes Marketplace

Reaching out to the community as a resource.

New and Coming Soon!

Over the past few years we have put a lot of focus on our community involvement. Part-nering with businesses and non-profits to get the word out about special events and oppor-tunities has a great impact not only for them, but for our community as well. We want to have a presence in our communi-ty and educate business owners and consum-ers on what we have to offer. Because nobody else can offer collectively the different audi-ences we have to reach.

A new column is in the works based on the demand of readers who want to become more knowledgeable about today’s technology. Phil Seibel along with Jessi Pierce, Brainerd Dispatch staff writer will cover topics from so-cial media networking tips to product reviews and breaking down all the technological jargen along the way.Stay tuned....

Digital Savvy with Phil and JessiCOMING SOON!

Phil Seibel Digital Manager,Brainerd Dispatch

Jessi PierceStaff Writer,Brainerd Dispatch

?, ? ?, ? ??Brainerd Dispatch | www.brainerddispatch.com

— UpNorth —— UpNorth —

WEEKUPNORTHAUTO.COM

Hyundai fights kids’ cancer

Provided by Dondelinger Hyundai

Photo description.....

2012 Hyundai SonataHybrid, Est. 40 mpg Highway.

Lifetime Hybrid Battery Warranty. 2011 International

Car of the Year!

2012 Hyundai ElantraEst. 40 mpg Highway with

Automatic. GLS or Limited2012 North American

Car of The Year!

2012 Hyundai VelosterEst. 40 mpg Highway with

Manual Transmission.Base, Style and Technology

Packages. Bloomberg’s “Best Economy Car”

2012 Hyundai AccentEst. 40 mpg Highway with Automatic Transmission.GLS, GS or SE Packages.

2012 Wards 10 Best Interiors & 10 Best

Engines.

Hyundai’s Hope On Wheels is in its 14th year of supporting the fight against pediatric cancer. In 2012, Hope On Wheels plans to donate $12 million through its Scholar Grant and September Hope Grant programs to children’s hospitals nationwide, bringing its total dona-tions to the cause to $57 million since its inception in 1998. Locally, Dondelinger Hyundai joins in this cause by donating based on every new Hyundai sold. These dollars are matched by national Hyundai.

There is nothing more personal and unique than a handprint – and the goal of Hyundai Hope On Wheels is to commemorate the lives of the children faced with childhood cancer by capturing their handprints and sharing their hope nationwide.

Each child battling cancer has a unique story to share and their individual and collective narratives provide a compelling message. Whether it’s completing a round of chemotherapy, celebrating a beautiful new head of hair or catching a fly ball, one child’s milestone can be an-other’s symbol of hope.

Hyundai Hope On Wheels Logo:Blue– Represents the lives of the children that have

been lost to cancer. Red – Represents the children currently

battling cancer. Green – Represents the children that have survived cancer. Childhood Cancer RibbonGold – The gold ribbon represents the universal sym-

bol for childhood cancer. The Hope On Wheels Handprint Ceremony With the presentation of each research grant that

Hope On Wheels awards, it hosts its signature “Hand-print Ceremony,” which captures the colorful handprints of the children faced with cancer on a white Hyundai Tucson. These children not only leave their special mark, but also their courageous story and hope. Hope On Wheels collects hundreds of handprints each year from children across the country.

The Hope On Wheels Vehicle For 2012, a white Hyundai Tucson will serve as the

official Hope On Wheels vehicle. The vehicle is covered with colorful handprints representing childhood cancer patients from all over the country and is a symbol of hope for all the children battling this disease nationwide. Approximately 88 individual children’s hands are cov-ered on each vehicle. These are real patients with real

stories. The handprints displayed on the vehicle were collected from kids some of who have won their battle, some are still in treatment, and sadly some have lost their fight with cancer. That is why these handprints are so special.

Q. What is Hope On Wheels?

A. Hyun-dai Hope On Wheels® is the united effort of Hyundai Motor America and its more than 800 deal-ers across the U.S. to raise awareness about pediatric cancer, to donate funds to hos-pitals nationwide engaged in child-hood cancer re-search and to cel-ebrate the lives of children battling the disease.

Q. Why did Hyundai and its dealers decide to fund pediatric can-cer research?

A. Hyundai and its dealers joined the fight against pediatric cancer because it is the leading disease-related cause of death among chil-dren in the U.S. Every 36 minutes a child is diagnosed with cancer in the US, the equivalent of an entire classroom, are diagnosed with cancer, which adds up to almost 15,000 new cases of childhood can-cer each year. Yet, only 3 percent of federal can-cer funds are allocated to pediatric cancers. This is a fight we can and must win.

Q. When was Hope On Wheels founded?

A. The program began in 1998 when a group of New Eng-land-area Hyundai deal-ers started an initiative

to raise

money for the Jimmy Fund at Boston’s Dana-Farber Cancer Institute. Fourteen years later, their work has grown into Hyundai Hope On Wheels®, a national non-profit organization supported by Hyundai Motor Amer-ica and more than 800 U.S. Hyundai dealers. Hyundai Hope On Wheels was officially founded, and received its 501(c)(3) nonprofit organization certification, in 2007.

Q. What is the Hope On Wheels Scholar Grant program?

A. The Hope On Wheels Scholar Grant program grant is awarded to doctors at leading institutions in pediatric cancer research. These doctors are known as Hyundai Scholars. Eligible institutions must be a member of the Children’s Oncology Group (COG), and must be a non-profit organization. Hospitals that receive the grant are nominated by the local Hyundai and local Hyundai deal-ers. Each nominee is required to submit a research proj-ect for approval. Each Hyundai Scholar grant is funded in the amount of $75,000.

Q. What is the Hope On Wheels Scholar Tour?A.The Hope On Wheels Scholar Tour commemorates

the brave battles of the children fighting pediatric cancer and recognizes the hospitals and medical professionals who care for them and are conducting research to find a cure. Hope On Wheels travels the country to present hospitals with Scholar Grants during a check presenta-tion and its signature “Handprint Ceremony.”

Q. How many events will the Hope On Wheels Scholar Tour visit this year?

A. In 2012, the Hope On Wheels Scholar Tour will travel to 41 pediatric cancer research institutions across

the country, donating a total of $3 million to support research and training for pediatric oncologists.

Each grant is funded in the amount of $75,000. Hyundai will present each hospital with their donation and recognize the hospital’s newly-designated Hyundai Scholar and conduct a Handprint Ceremony.

Q. What is the Hope On Wheels Sep-tember Hope Grant program?

A. In 2010, Hyundai Hope On Wheels sought to expand its efforts in the fight against childhood cancer and along with its medical

advisory committee, comprised of seven leading oncologists from the country’s top pediatric can-

cer institutions, developed an initiative to provide research funds called “Hope Grants” to children’s

hospitals across the U.S. in honor of National Child-hood Cancer Awareness Month (September).

Q. How many events will the Hope On Wheels September Hope Grant program visit this year?

A. In 2012, Hope On Wheels will launch its 3rd annual September Hope Grant program to raise national awareness about childhood cancer and will award 36 pediatric cancer re-search institutions across the country with Hope Grants in the amount of $250,000 each, totaling $9 million.

Q. Are Hyundai customers involved in the program?

A. With the purchase of every new vehicle, Hyundai customers join Hyundai and its deal-

ers in funding life saving research through Hope On Wheels. Additionally, about 1% of total funding is raised by on-line donations to www.HyundaiHopeon-

Wheels.org. This year, customers may also use our text to donate feature or purchase Hope on Wheels branded materials.

Q. Where can I find more information about Hope On Wheels?

A. For more information about Hyundai Hope On Wheels, please visit our website www.HyundaiHopeOnWheels.org, ‘Like’ us on Face-book.com/HyundaiHopeOnWheels or follow us on Twitter @HopeOnWheels.

Schroeder’s Appliance

CenterLandsburg Nursery

Brainerd/Baxter

16604 Highway 371 (2 doors North of Landsburg Nursery), Baxter (218) 454-2300 www.dondelinger.com

Provided by Dondelinger Hyundai

A check for fifty seven million dollars that Hyundai wrote to Pediatric Cancer Research thanks to their fund raising efforts.

Go Mobile SeminarsThe digital team for the Brainerd Dis-patch will be doing free seminars for businesses. The seminar includes in-formation about the mobile audience, how they are interacting with the my-Access Network and how companies adding a mobile component can benefit their business as well as their clients/customers. The next seminar will be on Tuesday, June 26th from 10-10:30 a.m. at the Brainerd Dispatch, 506 James St., Brainerd. To reserve your spot call (218) 855-5828

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CALL TO REGISTER (218) 855-5828CALL TO REGISTER (218) 855-5828

RSVPNOW!Seminar

Could your business be missing out on a lucrative demographic? Learn more about the mobile audience, how they are interacting with our myAccess Network and how your business could benefi t.

Seminar presented by the Brainerd Dispatch and Echo Digital Team!

FREE

BONUSRefreshments will be served!

RSVPBy Tuesday, June 19th

DATE/TIME Tuesday, June 26th at 10-10:30 amFeel free to stay for Q&A afterwards.

Brainerd Dispatch 506 James Street, Brainerd

WHERE

Last day to reserve your seat!

NEW!

Print AdvertisingThe print side of the Brainerd Dispatch has re-cently added a new option for advertisers to “WOW” their audiences with unique ad shapes and sizes.These ads are wildly creative and designed to jump out and grab a reader’s attention. Though they are a more expensive advertising option, they have extremely high impact and buzz factor.

NEW!

Go online to view videos on how to download our iPad edition, mobile edition and how to download the mobile applications from myAccess to your phone.

How to Videos

www.brainerddispatch.com/howto

NEW!

Audience VideosNEW!For an entertaining short video to see how we are interacting with our audiences go to

Dondelinger sample ad

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Brainerd

JayceesBrainer

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RUNNING EVENTP R E M I E RBrainerd Lakes’Brainerd Lakes’RUNNING EVENTP R E M I E RBrainerd Lakes’Brainerd Lakes’

April 27-28, 2012

MARATHON | HALF MARATHON | RELAY MARATHON | 10K | 5K

Boston Qualifier | Scenic Course | Pacers

Nisswa, Minnesota

www.runforthelakes.com

LAKESPRINTING

WHATEVER IT TAKES

Photos courtesy of

Laura Radniecki Images.

www.lauraradnieckiimages.com

Brainerd

JayceesBrainer

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RUNNING EVENTP R E M I E RBrainerd Lakes’Brainerd Lakes’RUNNING EVENTP R E M I E RBrainerd Lakes’Brainerd Lakes’

April 27-28, 2012

MARATHON | HALF MARATHON | RELAY MARATHON | 10K | 5K

Boston Qualifier | Scenic Course | Pacers

Nisswa, Minnesota

www.runforthelakes.com

LAKESPRINTING

WHATEVER IT TAKES

Photos courtesy of

Laura Radniecki Images.

www.lauraradnieckiimages.com

Brainerd

JayceesBrainer

dJaycees

RUNNING EVENTP R E M I E RBrainerd Lakes’Brainerd Lakes’RUNNING EVENTP R E M I E RBrainerd Lakes’Brainerd Lakes’

April 27-28, 2012

MARATHON | HALF MARATHON | RELAY MARATHON | 10K | 5K

Boston Qualifier | Scenic Course | Pacers

Nisswa, Minnesota

www.runforthelakes.com

LAKESPRINTING

WHATEVER IT TAKES

Photos courtesy of

Laura Radniecki Images.

www.lauraradnieckiimages.com

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, 2012

The BIGGEST event of the season — the Brainerd Lakes Marketplace

Friday, April 1310 a.m. - 8:30 p.m. Saturday, April 149 a.m. - 5 p.m.at the Brainerd Area Civic Center & Gold Medal Arena

502 Jackson Street, Brainerd

Event this weekend —

entertainment, food &

shopping fun!

For more information, visit

Brainerd Area Civic Centerwill be transformed into an open-air marketStroll more than 80 business and organization boothsSee live demonstrationsReceive food and product samplesEnjoy clowns, dancers, musicians,

and other entertainmentAdmission is only $1 for adults (free for kids!) and includes entryinto a drawing!

or visit BrainerdLakesMarketplace.com

Premier Sponsor

For more complete schedule of events, call (218) 829-2838

Friday Night Party in the Park

Cooking Demonstrations

Saturday Day of the Young Child

Vete

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Celebrate Veterans

Career Exploration Event

Wednesday, June 13, 2012

4:00 - 7:00 pm

Veterans Celebration at 5:30 pm in the Chalberg Theatre

at Central Lakes College

All Veterans and their families are invited to attend.

Featuring:

• Career Opportunities by Area Businesses

• Central Lakes College Program Demonstrations

• Education and Career Planning Options

• Employer Support of the Guard and Reserve (ESGR)

• MN Department of Employment and Economic Development

• Minnesota Workforce Centers & Rural Minnesota CEP

• Veterans Affairs Representatives

Special guest speakers, food and activities for the entire family.

For more information contact Kathy Marshik 218-855-8279 or Deb Norlin at 218-855-8156

Celebrate Veterans

Career Exploration Eventat Central Lakes College

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