Marco DerksenSocial networks and participation

but how does it work?

Relationship between institutes and individuals

Social networks & participation

Is there a theory behind social networks?

Six degrees of seperationFrigyes Karinthy (1929)

Strength of weak tiesMark Granovetter (1973)

When you smile, the world smiles with you

Three degrees of influenceChristakis & Fowler (2009)

It’s all about relationships!Christakis & Fowler (2009)

How to build (online) communities?

How does the network looks like?

Define their social object?

Which tools can help them?

Don’t forget the membership life cycle!Amy Jo Kim

Inequity of participation (1%-rule)

‘From stranger to evangelist’ approach

Bereik Sitebezoek

Stranger

Lurker

Participant

Evangelist

Hoe bereik ik ze?

Hoe zorg ik dat ze terugkomen?

Hoe zorg ik dat ze actiefdeelnemen?

Hoe zorg ik dat ze een evangelistworden?

Com

munit

y m

anager

AYA4 community & participation

AYA4 online community

What’s next?

Participating Health CareDerksen, Engelen (2010)

THANK YOU !

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