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Changing the way Creative Industries Share, Collaborate and Manage Ultimate Creative Freedom digital media in one cloud platform. Tuesday, April 2, 13

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Arc 9 Company Overview

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Page 1: March Slide Deck (Public)

Changing the way Creative Industries Share, Collaborate and Manage

Ultimate Creative Freedom

digital media in one cloud platform.

Tuesday, April 2, 13

Page 2: March Slide Deck (Public)

ARC9 A Comprehensive Creative Cloud PlatformProviding unmatched Collaboration and Management

Beta Product Launched Jan 2013

About

9 People working in Salt Lake, LA, and San Francisco

+$7.8 Billion total addressable market

Started by Tom Mikota-Arc9 CTO/FounderAfter 3 grueling years on Avatar

Tuesday, April 2, 13

Page 3: March Slide Deck (Public)

.

Founder of OpsTechnology 1999 sold to RealPage (NASDAQ:RP) in 2008. As SVP and President of OpsTechnology at RealPage. He brings over a decade of experience as a software executive to the management of ARC 9

Our product is Tom’s vision and passion. Award winning films Including Avatar, King Kong, Happy Feet, District 9 & Monster House. Supervisors on Avatar first hand experience of industry pain. Tom has spent the last two years working on the solution ARC 9.

Sukhi Singh Founder / CEO

Tom Mikota Founder / CTO

Melissa Davies-Barnett Founder / CCO

Lewis WilksFounder/Chairman

Lew Wilks Chief Strategy Officer, President of Internet Markets, Business Markets, Business Development, and subsidiary operations for QWEST Communications. Serves as a management consultant and advisor for many publicly traded and privately held companies.

Team

TextCEO/Founder Sight Effects 1990International award winning VFX & Animation Company. CEO/Founder The Digital Lab 1993 Software tools for VFX/Animation Industry.Founding Partner; DVS Intelestream, EPK.TV, Daily Buzz, Media Max Cloud

Tuesday, April 2, 13

Page 4: March Slide Deck (Public)

The Problem

Build a Team

Storage and File Share Review & Feedback

PIX SYSTEMS

Project Management

Scalability

BrandingFile Conversion

Workflow Tools

Library/Archiving

Purchase Templates & Building Blocks

Custom Development

Design Tools

Production is Complex and Technical

Communication

Multiple Applications Do not talk to each other

No Industry Standard

Multiple File Formats

Difficult to scale

Redundant software

IT Resources Required

Time Intensive

EXPENSIVE Rendering

Web HostingTuesday, April 2, 13

Page 5: March Slide Deck (Public)

API

Infrastructure

Social

Marketplace

Production

Integrated in Design Software

Simple, Intuitive, and Visual UI

All in one Application

The Solution

Storage

Review & FeedbackProject Management

Branding

File Conversion

Workflow Tools

Design Tools

Communication

Rendering

Build a Team

Scalability

Library/Archiving

File Share

Storage

Templates

Showcase

CollaborationConnect

Models

Plugins Custom Scripts

RecruitingWebsiteHosting

Tuesday, April 2, 13

Page 6: March Slide Deck (Public)

Features

Production

Marketplace

Social

Project Management Content Management Reviews Workflow Tools PipelineOptimization

Buy Sell Trade Web Hosting Recruit Electronic Press Kits

Showcase Built Brand Connect Mentor Collaborate

Infrastructure

Design Software Integration

Storage Full SSL Encryption Security Global Content Delivery Network

Workflow integration in design applications creatives use to create

Tuesday, April 2, 13

Page 7: March Slide Deck (Public)

Pricing

FREE

$249/MonthAdditional Storage $4/GB/Month

+$7.8 Billion Market Opportunity

$99/Month

Social Social Pro Production Production Lite Production Pro Reviews Live

Free $15.95 Free $14.95 $40 Per Eventmo/user mo/user mo/user

5GB of Storage 5GB of Storage 1GB of Storage 10 GB of Storage 10 GB of Storage

ReviewsProject ManagementAsset Management

Sync Content with Groups and Review Live Globally

ReviewsProject ManagementAsset Management

ReviewsProject ManagementAsset ManagementProduction ManagementSchedulingWorkflow ToolsBiddingAnalytics

ShowcaseConnectCreative JobsMarketplace

ShowcaseMedia SharingCreative JobsBrandingMarketplaceLibraryAnalyticsWeb Hosting

Tuesday, April 2, 13

Page 8: March Slide Deck (Public)

Benefits ValueOwners/ManagersGlobal Collaboration & ScalabilityProduction ManagementAnalyticsStreamlined WorkflowInstant FeedbackEfficiency ToolsProduction ManagementRecruiting

ArtistsStreamlined workflowTools at fingertipsClear CommunicationInstant File SharingInstant FeedbackSelling art and work

FreelancersFind workStreamlined WorkflowPart of a Global NetworkBuild BrandWork easily with clientsInstant FeedbackInstant File SharingTime Savings

StudentsNetworkingFind MentorsFind InspirationCollaborate on projects

ClientsInstant FeedbackIntegration in the ProcessGlobal Reach of CreativesIndustry Standardization

Studio25 People Using Arc9 Production Pro

Savings: 15 hours/person/month25 X 15 X $45/hr = $16,875/month

Arc9 Costs: 25 x $40 = $1000/Month

+15x Return on Investment

“Creating is all about Collaboration Arc 9 makes my life so much easier” Bob Engelseipen View Studio

“We are a Global Group of Artists these Tools Connect us Brilliantly” Alex Frisch C4 Artists

IT StaffAutomatic File ConversionIntegration ProcessesTransparent CommunicationIndustry StandardizationSingle User ManagementFewer Software Providers

"This is going to streamline our animation pipeline and communication with clients a TON" Jonathan Hallett TML Animation

"This is going to make so many things possible we've been waiting for. I've got colleagues around the globe and we'll finally be able to work together on just about anything" Brett Feeney Freelancer

“I’ve been looking for a solution like Arc 9 for a long time”Cedric Lejune Workflowers

Tuesday, April 2, 13

Page 9: March Slide Deck (Public)

The Market26 Million Users

80% Autodesk or Adobe

Content Creation MarketContinues to Grow

1 Entertainment, Video Games, Visual Effects, Animation, Broadcast

2

3

Advertising

Web Design, Graphic Design, Product Design

Arc9 Initial Target Market with existing Tools and Contacts

Arc9 Additional Market with existing Tools + some added Contacts

Arc9 Growth Market with added Tools + added Contacts

+$7.8 Billion Market Opportunity$300/user/year

Tuesday, April 2, 13

Page 10: March Slide Deck (Public)

CompanySocial

NetworkMedia

SharingReviews

AnnotatedProject

ManagementProduction

ManagementSoftware

Integration

BehanceCarbonmade

Shotgun

Wiredrive Go Simion

Interdubs

PixelapseLayervault

Reviews Live

Analytics

Pix Systems

Cine Sync

Limited

Limited

The Competitive Landscape is fragmented with tools that do not offer the comprehensive feature set of Arc 9

Competitive Landscape

Tuesday, April 2, 13

Page 11: March Slide Deck (Public)

Go To Market Strategy

Growing Pipeline of Leads from Team Contacts Industry PR and Focused Social Media

Targeted Email CampaignsEducational InstitutionsTrade Show Presence

Channel Partners

SocialNETWORK

Application Viral in app growth

Social Marketing in Arc9

Tuesday, April 2, 13

Page 12: March Slide Deck (Public)

Milestones

- Currently in Beta Production Review/Media Share- Beta Social March 2013- Beta Full featured Production 2nd Quarter 2013 - 1.0 Release Q3 2013

Mar/AprJun

/Jul

Aug

/Sep

Oct

/Nov

Dec

/Jan

Feb/Mar

2013

2014

March - JuneMarch beta continued feature development Review/Media Share, launch beta Social. April beta development Social, final features Review/Media Share. March-April final product development Production. May beta Production.May Launch full Go To Market Strategy Social, Review/Media Share.

June-September

September-March

June final beta full feature Production. Continued feature development Review/Media Share and Social. July completeMarketplace launch beta. Marketing push light to Review/Media Share. July-August 1.0 release. In house sales and marketing social/trade campaign.

Feature development all products. launch Marketing Social/ Trade campaign all products grow user base to EBITDA+

Tuesday, April 2, 13

Page 13: March Slide Deck (Public)

Collaborate with us!

Ultimate Creative Freedom

Tuesday, April 2, 13